Dovetail Care is a software company dedicated to empowering seniors through a system that provides personalized care plans, communication tools for families/caregivers, and access to community resources. Their system aims to identify issues early and connect seniors to help before problems arise. It will launch in March 2013. Dovetail Care was created by Monica Stynchula and is advised by Dr. Osman Ahmed, who has studied how consumer involvement in care management can significantly reduce hospital readmissions. The company plans to work with Medicare Advantage and Medicaid plans by providing their system as an added benefit to engage members and improve health outcomes.