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Transforming Healthcare 
In Harnett County 
www.harnetthealth.org
• 2 Hospitals 
• 6 Physician Practices 
• 7 Outpatient Centers 
• 1 Foundation
BETSY JOHNSON HOSPITAL 
our flagship hospital in 
Dunn, established in 1937 
• 101 beds 
• Emergency Medicine 
• Surgery 
• Medical Imaging 
• Labor & Delivery 
• Medical Nursing Unit 
• Pediatric Nursing Unit 
• Critical Care Unit 
• Rehab Services
CENTRAL HARNETT HOSPITAL 
our new hospital in Lillington, 
opened January 18, 2013 
• 50 Private Rooms 
• Emergency Medicine 
• Same Day Surgery 
• Outpatient Diagnostics 
• Medical Imaging 
• Medical Nursing Unit 
• Telemetry Rooms 
• Inpatient Rehab Services
$120 Million Investment in 
Facility Improvements 
• New Hospital in Lillington 
• Inpatient Tower in Dunn 
• Women’s Center 
• Pediatrics 
• Emergency 
• Surgical Suite 
• Rehab Center 
• MRI 
• CT Scanner (64 slice) 
• Nuclear Medicine 
• Digital Mammography 
• Wireless Cardiac Monitoring 
• Electronic Medical Record 
• Hematology/Chemistry 
Analyzers 
• Medication Administration 
Systems 
• Telepsychiatry
Harnett Health 
Primary Care Services 
6 Primary Care Practices: 
Angier Medical Services 
Coats Medical Services 
Dunn Medical Services 
Lillington Medical Services 
Harnett OB/GYN 
Premiere Pediatrics 
1 Primary Care Partnership 
with Campbell University: 
Campbell University Health Center
Harnett Health 
Outpatient Centers 
Benson Rehab & Wellness 
Breast Care Center 
Cardiac Diagnostic Center 
Cardiac Rehab 
Lillington Rehab 
Outpatient Rehab 
Wound Care Center
Harnett Health Foundation 
• County-wide philanthropic 
entity for Harnett Health 
• Vehicle for channeling 
community support into 
needed new facilities and 
services 
• Healthcare foundations 
comparable to College and 
University foundations 
• Means of promoting value 
proposition of Harnett 
Health; telling the story 
• Council of Advisors
Our goal is to build 
a Top Tier Local 
healthcare system 
that is affordable 
for our patients
Investing in current facilities 
Invested $53 Million in Betsy Johnson Hospital: 
• New physicians 
• New inpatient tower 
• ER, OR, facility renovations 
• Technologies: CT, MRI, Nuclear Medicine 
Results 
Highest to date: 
• Patient experience scores 
• Quality scores 
• Volume of admissions 
• ER volume 
• Number of physicians on staff 
• Financial outcomes 
• Number of employees 
P 
H 
A 
S 
E 
1
Expanding facilities and services 
• Construct and open Central Harnett Hospital 
($56 million investment) 
• Establish Electronic Medical Records (EMR) 
• Open new Business Center, downtown Dunn 
Results 
FY2013 Budget Initiatives: 
• Hire 220 new employees to staff hospitals/services 
• Recruit 12 physician providers 
• Second Meditech upgrade 
• Computerized Physician Order Entry (CPOE) 
• Open new Wound Care Center, Dunn 
• Open 20,000 square foot Medical Office Building 
in new medical office park, Dunn 
P 
H 
A 
S 
E 
2
Growth 
• Strengthen educational partnerships to ensure 
quality care providers are available in the future 
• Continue building relationships with physician 
groups in key specialty areas that will be available in 
Harnett County 
• Recruit 48 new physicians within the next 10 years 
• Continue to evaluate additional primary care 
physician hubs throughout Harnett County 
• Volumes in FY2013 are ahead of projections 
P 
H 
A 
S 
E 
3
Population Growth 
• Total population in the service area is approximately 193,000 and is 
expected to grow to 217,000 by 2015, representing a healthy 2.4% CAGR. 
• The fastest growing areas are those in/bordering Wake County. 
• Harnett County is one of the fasting growing counties in the state.
Key 
Service 
Areas
Harnett Health Stats 
Harnett Health 
• Number of people getting a pay check: approximately 1,000 
• Average annual salary and benefits: $62,000 
• Cleverly & Associates: Community Value Five-Star Hospital 
• Press Ganey Award: Most Improved Patient Satisfaction Scores 
• Joint Commission Accreditation 2013
Current Medical Staff 
Total Medical Staff: 265+ 
Primary Care Providers: 
• Family Practice 
• Internal Medicine 
• OB/GYN 
• Pediatrics 
Hospital Based Providers: 
• Anesthesiology 
• Emergency Medicine 
• Hospitalist Medicine 
• Pathology 
• Radiology
Current Medical Staff 
Specialty Care Providers: 
• Cardiology 
• Dentistry 
• Gastroenterology (GI) 
• General Surgery 
• Infectious Disease 
• Nephrology 
• Neurology 
• Oncology 
• Ophthalmology 
• Orthopedics 
• Podiatry 
• Urology
Building a Strong 
Community 
• Access to Care 
• Economic Development 
• Community Partnerships
Access to Care: Building a 
Premier Medical Staff 
Partnerships with excellent physicians to provide 
care LOCALLY in Harnett County: 
• Harnett Health Primary Care Network 
• Triangle Orthopaedic Associates 
• Cary Cardiology (WakeMed) 
• Cary Urology (dba Harnett Urology) 
• US Oncology 
• WakeMed Faculty and Specialty Physicians 
• Carolina Regional Radiology 
• Campbell University Faculty Physicians 
• Specialty Physicians for Telemedicine: Psychiatry 
• CommWell, First Choice FQHC’s
Economic Development: 
Job Creation, Impact 
Harnett Health has become a cornerstone in 
our communities: 
• $200 million economic impact ANNUALLY 
• Additional $700 million economic impact through 2022 
with the opening of Central Harnett Hospital 
• County’s second largest employer – 1,000+ employees 
• New jobs now and in the future 
• 265+ Medical Staff Providers 
• $17 million annually in charity care, 17% of budget
Community Partnerships: 
Strengthen Relations 
Work with key organizations for stronger 
community and economic infrastructure: 
• Strategic Partnerships (WakeMed) 
• Campbell University School of Osteopathic Medicine 
• Campbell University PA Program and Pharmacy School 
• Central Carolina Community College 
• Partnering with Financial Institutions 
• Partnering with Governmental Institutions 
• Partnering with Community Leaders 
• Philanthropic Partnerships 
We Must All Work Together!
Harnett Health: Our Story 
• Harnett Health is Harnett County; we are your friends 
and neighbors 
• Strategic expansion; new footprints 
• Significant charity care commitment; our heritage 
• Increasing visibility wherever we can be 
• Huge local asset for a rural county 
• Building healthier communities 
• Local primary and secondary care access 
• Everyone needs a family doctor
Harnett Health: Our Challenges 
• Need for greater transparency 
• Increasing cost of operation while maintaining 
affordable cost of care and value 
• Greater access means greater capital investment 
• Understanding community needs 
• Unique and complex business model 
– competition drives cost up, not down 
– normal consumer psychology doesn’t apply 
– consumer prices not set by the hospital or the market 
– payment made by third parties, insurance or government 
– no one turned away; community “safety net”
Harnett Health: Our Challenges 
• Preventive care vs. illness care 
• Preserving not-for-profit status 
– margin reinvested, not directed to shareholders 
– no huge reserves, only what’s needed 
• Political realities 
– continuing reimbursement cuts, federal and state 
– threatened loss of tax exemption 
– lack of Medicaid expansion 
– vulnerability of Certificate of Need 
– inadequate support for mental health care 
– perception of large, untapped cash reserves
Harnett Health: Our Future 
• Focus on population health, healthier communities 
– means assuming financial risk, risk for health status 
• Much greater transparency, community engagement 
– if Harnett Health assumes risk for diseases caused by social 
issues, then we have to engage with the community on 
those issues 
• Success is prevention/chronic care support 
• Achieving lower costs, higher quality, greater access, 
better efficiency 
• New partnerships/collaboration will be necessary 
• Strengthen Campbell partnership
Harnett Health: Our Future 
• Succeeding under reimbursement changes from the 
old fee-for-service model to pay-for-performance 
• Adapting more of the traditional “public health 
practices” to health system design 
– large scale health intervention strategies 
– social psychology of health and health behaviors 
– predictive health analytics, large data sets 
– population health surveillance, assessment, evaluation 
• Population Health Officer as senior-level executive? 
• “We want a health system that keeps people out of 
the hospital” (D. Berwick, 2013).

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Transforming healthcare 2013

  • 1. Transforming Healthcare In Harnett County www.harnetthealth.org
  • 2. • 2 Hospitals • 6 Physician Practices • 7 Outpatient Centers • 1 Foundation
  • 3. BETSY JOHNSON HOSPITAL our flagship hospital in Dunn, established in 1937 • 101 beds • Emergency Medicine • Surgery • Medical Imaging • Labor & Delivery • Medical Nursing Unit • Pediatric Nursing Unit • Critical Care Unit • Rehab Services
  • 4. CENTRAL HARNETT HOSPITAL our new hospital in Lillington, opened January 18, 2013 • 50 Private Rooms • Emergency Medicine • Same Day Surgery • Outpatient Diagnostics • Medical Imaging • Medical Nursing Unit • Telemetry Rooms • Inpatient Rehab Services
  • 5.
  • 6. $120 Million Investment in Facility Improvements • New Hospital in Lillington • Inpatient Tower in Dunn • Women’s Center • Pediatrics • Emergency • Surgical Suite • Rehab Center • MRI • CT Scanner (64 slice) • Nuclear Medicine • Digital Mammography • Wireless Cardiac Monitoring • Electronic Medical Record • Hematology/Chemistry Analyzers • Medication Administration Systems • Telepsychiatry
  • 7. Harnett Health Primary Care Services 6 Primary Care Practices: Angier Medical Services Coats Medical Services Dunn Medical Services Lillington Medical Services Harnett OB/GYN Premiere Pediatrics 1 Primary Care Partnership with Campbell University: Campbell University Health Center
  • 8. Harnett Health Outpatient Centers Benson Rehab & Wellness Breast Care Center Cardiac Diagnostic Center Cardiac Rehab Lillington Rehab Outpatient Rehab Wound Care Center
  • 9. Harnett Health Foundation • County-wide philanthropic entity for Harnett Health • Vehicle for channeling community support into needed new facilities and services • Healthcare foundations comparable to College and University foundations • Means of promoting value proposition of Harnett Health; telling the story • Council of Advisors
  • 10. Our goal is to build a Top Tier Local healthcare system that is affordable for our patients
  • 11. Investing in current facilities Invested $53 Million in Betsy Johnson Hospital: • New physicians • New inpatient tower • ER, OR, facility renovations • Technologies: CT, MRI, Nuclear Medicine Results Highest to date: • Patient experience scores • Quality scores • Volume of admissions • ER volume • Number of physicians on staff • Financial outcomes • Number of employees P H A S E 1
  • 12. Expanding facilities and services • Construct and open Central Harnett Hospital ($56 million investment) • Establish Electronic Medical Records (EMR) • Open new Business Center, downtown Dunn Results FY2013 Budget Initiatives: • Hire 220 new employees to staff hospitals/services • Recruit 12 physician providers • Second Meditech upgrade • Computerized Physician Order Entry (CPOE) • Open new Wound Care Center, Dunn • Open 20,000 square foot Medical Office Building in new medical office park, Dunn P H A S E 2
  • 13. Growth • Strengthen educational partnerships to ensure quality care providers are available in the future • Continue building relationships with physician groups in key specialty areas that will be available in Harnett County • Recruit 48 new physicians within the next 10 years • Continue to evaluate additional primary care physician hubs throughout Harnett County • Volumes in FY2013 are ahead of projections P H A S E 3
  • 14. Population Growth • Total population in the service area is approximately 193,000 and is expected to grow to 217,000 by 2015, representing a healthy 2.4% CAGR. • The fastest growing areas are those in/bordering Wake County. • Harnett County is one of the fasting growing counties in the state.
  • 16. Harnett Health Stats Harnett Health • Number of people getting a pay check: approximately 1,000 • Average annual salary and benefits: $62,000 • Cleverly & Associates: Community Value Five-Star Hospital • Press Ganey Award: Most Improved Patient Satisfaction Scores • Joint Commission Accreditation 2013
  • 17. Current Medical Staff Total Medical Staff: 265+ Primary Care Providers: • Family Practice • Internal Medicine • OB/GYN • Pediatrics Hospital Based Providers: • Anesthesiology • Emergency Medicine • Hospitalist Medicine • Pathology • Radiology
  • 18. Current Medical Staff Specialty Care Providers: • Cardiology • Dentistry • Gastroenterology (GI) • General Surgery • Infectious Disease • Nephrology • Neurology • Oncology • Ophthalmology • Orthopedics • Podiatry • Urology
  • 19. Building a Strong Community • Access to Care • Economic Development • Community Partnerships
  • 20. Access to Care: Building a Premier Medical Staff Partnerships with excellent physicians to provide care LOCALLY in Harnett County: • Harnett Health Primary Care Network • Triangle Orthopaedic Associates • Cary Cardiology (WakeMed) • Cary Urology (dba Harnett Urology) • US Oncology • WakeMed Faculty and Specialty Physicians • Carolina Regional Radiology • Campbell University Faculty Physicians • Specialty Physicians for Telemedicine: Psychiatry • CommWell, First Choice FQHC’s
  • 21. Economic Development: Job Creation, Impact Harnett Health has become a cornerstone in our communities: • $200 million economic impact ANNUALLY • Additional $700 million economic impact through 2022 with the opening of Central Harnett Hospital • County’s second largest employer – 1,000+ employees • New jobs now and in the future • 265+ Medical Staff Providers • $17 million annually in charity care, 17% of budget
  • 22. Community Partnerships: Strengthen Relations Work with key organizations for stronger community and economic infrastructure: • Strategic Partnerships (WakeMed) • Campbell University School of Osteopathic Medicine • Campbell University PA Program and Pharmacy School • Central Carolina Community College • Partnering with Financial Institutions • Partnering with Governmental Institutions • Partnering with Community Leaders • Philanthropic Partnerships We Must All Work Together!
  • 23. Harnett Health: Our Story • Harnett Health is Harnett County; we are your friends and neighbors • Strategic expansion; new footprints • Significant charity care commitment; our heritage • Increasing visibility wherever we can be • Huge local asset for a rural county • Building healthier communities • Local primary and secondary care access • Everyone needs a family doctor
  • 24. Harnett Health: Our Challenges • Need for greater transparency • Increasing cost of operation while maintaining affordable cost of care and value • Greater access means greater capital investment • Understanding community needs • Unique and complex business model – competition drives cost up, not down – normal consumer psychology doesn’t apply – consumer prices not set by the hospital or the market – payment made by third parties, insurance or government – no one turned away; community “safety net”
  • 25. Harnett Health: Our Challenges • Preventive care vs. illness care • Preserving not-for-profit status – margin reinvested, not directed to shareholders – no huge reserves, only what’s needed • Political realities – continuing reimbursement cuts, federal and state – threatened loss of tax exemption – lack of Medicaid expansion – vulnerability of Certificate of Need – inadequate support for mental health care – perception of large, untapped cash reserves
  • 26. Harnett Health: Our Future • Focus on population health, healthier communities – means assuming financial risk, risk for health status • Much greater transparency, community engagement – if Harnett Health assumes risk for diseases caused by social issues, then we have to engage with the community on those issues • Success is prevention/chronic care support • Achieving lower costs, higher quality, greater access, better efficiency • New partnerships/collaboration will be necessary • Strengthen Campbell partnership
  • 27. Harnett Health: Our Future • Succeeding under reimbursement changes from the old fee-for-service model to pay-for-performance • Adapting more of the traditional “public health practices” to health system design – large scale health intervention strategies – social psychology of health and health behaviors – predictive health analytics, large data sets – population health surveillance, assessment, evaluation • Population Health Officer as senior-level executive? • “We want a health system that keeps people out of the hospital” (D. Berwick, 2013).