SASCon 2015 - Small Changes, Big Results
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A common misconception in conversion optimisation is that you need to make big changes to your site to get big results. The impact of changes on the site are, however, directly related to the strength of the hypothesis, rather than the size of the change. This is a simple model for finding the biggest barriers to conversion and how to deliver small, effective changes which have a huge impact on conversion rates.
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This document provides guidance on designing experiments to test interventions aimed at changing user behavior. It recommends identifying a key behavior to measure, barriers preventing that behavior, and testing approaches to remove barriers based on behavioral economic principles. As an example, it suggests testing the impact of adding a sense of urgency to adopt negative keywords by having the control condition simply mention adopting keywords for a reward, while the test condition adds language saying it must be done within 7 days. The hypothesis is that urgency will increase actions by providing a clear timeline. It stresses the importance of a proper control condition that differs from the test condition in only one aspect being tested.
How should we build that? Evolving a development environment that's suitable ...
We are building ever more complex systems, and demanding of them ever higher standards of reliability, functionality, and safety. The development environment for the successful project you just delivered almost certainly needs enhancing for your next project. Maybe your team needs to use new tools, new methodologies, new architectural patterns, new process, or just a new language. You can analyse past projects, and research other people's work, but how do you choose what enhancements to make? And how do you deploy new process or tooling in an industrial context where time-to-market, margin, and success are everything? This talk will look at the key drivers behind the successful adoption of any new process or tool - from a small incremental update to a major shift in development philosophy. Along the way we will look at some real-world successes, and face up to a few challenges.
CHAPTER-II-write-speak-english.pptx
This document provides tips for starting conversations in various situations like the office, conferences, or when being introduced. It begins by outlining 13 tips for starting conversations, such as asking for information, paying a compliment, commenting on something pleasant, introducing yourself, offering help, asking for help, mentioning a shared experience, asking an opinion, praising the person, showing genuine interest, asking about them, making an observation, or commenting on the weather. It then discusses how to clarify ideas for better understanding by clarifying, summarizing, and repeating. The document concludes by thanking the reader.
Reduce Product Failures While Boosting Conversion Rates
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
Code camp 2010 usc
This document provides tips for getting projects approved, including better interview techniques, faster agreement, and higher signoff rates. It recommends identifying customer needs through questions to understand what they use now, what they enjoy and want to change. The NEADS method is presented to develop good questions covering these areas as well as decision makers, solutions, and role playing. The document also discusses using empowering vocabulary like "contract" instead of scary words after winning a presentation and provides final resources for additional reading and contacting the author.
Effective prob. solving technique
The document outlines an 8-step process for effective problem solving: 1) Identify the problem, 2) Understand the current situation, 3) Identify the root causes, 4) Plan improvements, 5) Execute the improvements, 6) Confirm the results, 7) Standardize the improvements, and 8) Plan for the future. Key aspects of the process include using tools like fishbone diagrams, Pareto charts, and goal setting to thoroughly analyze problems and select effective solutions. The process advocates for containing root causes, prioritizing high impact improvements with low effort, monitoring solutions, and documenting standardized practices to maintain results over time.
Reliably Solving Intractable Problems
This document summarizes an ASQ webinar on reliably solving intractable problems. It outlines 8 principles for producing breakthroughs: 1) use divergent problem solving, 2) generate paradigm shifts, 3) agree on success criteria, 4) start with a strong commitment, 5) separate creative and analytical thinking, 6) involve stakeholders, 7) use consensus decision making, and 8) anticipate issues. It then describes a 13-step conversation process to resolve obstacles following these principles in 4 phases: establishing foundations, envisioning the future, establishing solutions, and ensuring support. The document provides tips for facilitating each step of the process.
Writing a problem_statement
The document outlines a 4-step process for developing a clear problem statement for brainstorming solutions:
1) Define the current problem and affected parties.
2) Define the desired future state without the problem.
3) Combine the current problem and future state into a single concise problem statement of 1-2 sentences that does not suggest solutions.
4) Review the problem statement to ensure it is focused, short, and neutral.
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SASCon 2015 - Small Changes, Big Results
- 1. Small changes big results. Dave Gowans SASCon 2015.
- 2. Bigger tests ≠ Better results
- 3. 1. Identify a barrier
- 4. 1. Identify a barrier 2. Find or create a solution
- 5. 1. Identify a barrier 2. Find or create a solution 3. Present it at the right time
- 6. Was there anything that almost stopped you from buying today? Let Us Know
- 8. 1. Identify a barrier Price 2. Find or create a solution 3. Present it at the right time
- 9. 1. Identify a barrier Price 2. Find or create a solution Guarantee 3. Present it at the right time
- 10. 1. Identify a barrier Price 2. Find or create a solution Guarantee 3. Present it at the right time Product page
- 11. Impact Ease
- 13. Impact Ease X Test 001 X Test 002
- 14. Impact Ease X Test 001 X Test 005 X Test 002 X Test 003 X Test 004 X Test 006
- 15. Impact Ease X Test 001 X Test 005 X Test 002 X Test 003 X Test 004 X Test 006
- 16. How to increase impact 1. Identify a barrier Biggest barriers 2. Find or create a solution Effective solutions 3. Present it at the right time When the issue affects the user
- 17. Simple, effective changes: ● Headlines ● Tooltips ● Callouts How to increase ease ● Benefit bars ● Copy
- 18. Impact Ease 1. Identify a barrier 2. Find or create a solution 3. Present it at the right time