This document discusses how consumer shopping behavior has changed and the challenges this creates for brands. It notes that shoppers now browse and purchase across multiple channels and devices. This makes it difficult for algorithms to understand shopper needs and for brands to match their data with shoppers. The document then presents solutions like using a single platform to understand cross-device behavior and influence organic searches through paid campaigns. It highlights Criteo's Sponsored Products solution, which uses a global network of retailer data to target high-intent shoppers across their shopping journey and devices and enable closed-loop sales attribution for brands.

1. 2 | Copyright © 2017 Criteo
DADOS: OS MELHORES ALIADOS PARA AJUDAR
MARCAS E VAREJISTAS A SE TORNAREM MAIS
LUCRATIVOS.
DANA PADULA
Sales I Brand Solutions
CRI T E O

2. 1
The Shopper Journey

3. Source: Criteo Shopper Story, June 2017
Of shoppers visit
multiple channels
%
Shoppers are buying & browsing across channels

4. 5 | Copyright © 2017 Criteo
Brands need to be omnipresent on retail sites
2/3 of shoppers’
starting point
Retail Sites,
Blogs, Social
1/3 of shoppers’
starting point
Search
Engines
Source: Criteo Shopper Needs.& Wants June 2017

5. 6 | Copyright © 2017 Criteo
Multi-tab & multi-device shopping is the norm

6. 7 | Copyright © 2017 Criteo
Retail and brand websites are used when shoppers know what they want
0 5 10 15 20 25 30 35
Fashion/lifestyle websites
Social media
Search engine (Google, Bing, etc.)
A brand website (apple.com, nike.com etc.)
A retail website (target.com, footlocker.com, zappos, etc.)
Amazon.com
Starting points for online purchases
I don't have a specific item in mind I know the type of item I want I know the exact item
Source: Criteo Shopper Needs.& Wants June 2017
Fewer than 50% of
shoppers actually
purchase on the same
site on which they
started

7. 8 | Copyright © 2017 Criteo
Retailer websites seen as more influential in the purchase than friends, word of mouth or search
10
15
20
23
25
26
29
31
34
40
43
46
48
51
28
24
20
18
13
16
15
13
12
6
11
6
4
6
0 10 20 30 40 50 60
Newspaper advertising
Magazine advertising
Online ad banners
Online video advertising
News/entertainment/lifestyle websites
TV advertising
Retail stores
YouTube
Email from retailers/brands
Brand websites/apps
Social media
Search engines
Friends/word of mouth
Retailer websites/apps
Resources more or less influential in purchase process (%)
less influential more influential
Source: Criteo Shopper Needs.& Wants June 2017

8. 2
Challenges

9. 10 | Copyright © 2017 Criteo
Challenge: Algorithms are biased to history & frequency

10. 11 | Copyright © 2017 Criteo
Brands have complexity in data and shopper matching

11. 12 | Copyright © 2017 Criteo
Screen sizes are smaller, competitors have increased

12. 3
Solutions

13. 14 | Copyright © 2017 Criteo
Solution: Eliminate data silos
View the shopper as an individual by understanding cross device behavior

14. 15 | Copyright © 2017 Criteo
Solution: Global scale on one simple platform

15. Solution: Manage your digital shelf as you would in store

16. Solution: Influence organic through paid

17. 4
Criteo Sponsored Products

18. 19 | Copyright © 2017 Criteo
The Criteo Sponsored Products global network
across the full consumer shopping journey
Criteo partners with the world’s largest network of retailers to target the highest-intent shoppers

19. 20 | Copyright © 2017 Criteo
Criteo Sponsored Products Network Effect

20. 21 | Copyright © 2017 Criteo
Sponsored Products in action
Shopper starts on a retail page Shopper clicks in to product detail page Shopper purchases product
& brand sees sale

21. ✓ Leverage first-party retailer
point-of-sale data
✓ Enable closed-loop,
SKU-level sales attribution
✓ Connects advertising
to actual sales outcomes
Comprehensive attribution across device, retailer, channel

22. #adtechdata
OBRIGADA!