10 Mistakes to avoid when you organize an event ! By Davy Courteaux, founder of Foxi.be and Phenomen Agency .

1. When you organize an
event.
10 mistakes
to avoid.

2. Davy
Courteaux.
Who am I ?

3. Education
Teacher
Foxi.be
Founder
Phenomen
Director
NRJ Startup
Organizer
Davy
Courteaux.
Who am I ?
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

4. Knowledge sharing.
A new marketing approach, a new type
of business !
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

5. 10 mistakes
to avoid.

6. To be in
love of your
knowledge.
Mistake n°1
Risk of failure and
frustration.
Not self-critical
enough.
Reject criticisms.
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

7. To overlook the event’s description.
Mistake n°2
Write a meaningful and concise title.
1
Prefer a short and seller description.
2
Think about all the practical information.
3
WHO AM I ?
INTRODUCTION
10 MISTAKES
CONTACT
FOXI.BE

8. Wanting
to share
too much
knowledge...
Mistake n°3
Aim to convey concrete subjects
that apply to a large population.
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

9. …Within a
maximum
amount of
time.
Mistake n°4
Ideal duration :
Between 1 and 3 hours.
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

10. Develop a marketing strategy :
Social Networks.
Business Directory.
Forums & blogs.
Affiches et flyers.
E-mailing campaign.
Family and Friends.
Couting on
Facebook &
Quefaire.be
for promotion.
Mistake n°5
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

11. Under-or
over-estimating
the value
of your
knowledge.
Mistake n°6
3 Be patient.
Promote the development
of your community
2 and your brand image.
Avoid free
(everything costs
1 something).
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

12. Underestimating
the importance
of location.
Mistake n°7
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

13. Not thinking
about how
to convey the
message.
Mistake n°8
Start and conclude
with games.
Alternate theory
and real-world.
Repeat over and over
again.
Promote interaction
with your audience.
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

14. Neglecting
the « visual »
factor.
Mistake n°9
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

15. Hesitation.
Mistake n°10
If you have prepared your event
properly, you only have one
thing to do : PERSEVERE.
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

16. .be
The n° 1 tool for the event planners !

17. Tools we provide :
An extra (mini) website.
Easily send newsletters.
Directly sell e-tickets to potential clients.
Access the directory and community of Foxi.be.
Gain visibility.
Receive marketing advice.
WHO AM I ?
INTRODUCTION
10 MISTAKES
CONTACT
FOXI.BE

18. Some figures…
150 trainers.
1300 members.
300 activities.
More than 1500 fans on Facebook.
WHO AM I ?
INTRODUCTION
10 MISTAKES
CONTACT
FOXI.BE

19. To be successful, you have to surround yourself with the right people…
Our Partners :
NRJ Belgium
Vlan
Agorim
Nest’up
WHO AM I ?
INTRODUCTION
10 MISTAKES
CONTACT
FOXI.BE

20. Contact.
davy@phenomen.be
0479/45.80.94
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT