When you organize an 
event. 
10 mistakes 
to avoid.
Davy 
Courteaux. 
Who am I ?
Education 
Teacher 
Foxi.be 
Founder 
Phenomen 
Director 
NRJ Startup 
Organizer 
Davy 
Courteaux. 
Who am I ? 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Knowledge sharing. 
A new marketing approach, a new type 
of business ! 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
10 mistakes 
to avoid.
To be in 
love of your 
knowledge. 
Mistake n°1 
Risk of failure and 
frustration. 
Not self-critical 
enough. 
Reject criticisms. 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
To overlook the event’s description. 
Mistake n°2 
Write a meaningful and concise title. 
1 
Prefer a short and seller description. 
2 
Think about all the practical information. 
3 
WHO AM I ? 
INTRODUCTION 
10 MISTAKES 
CONTACT 
FOXI.BE
Wanting 
to share 
too much 
knowledge... 
Mistake n°3 
Aim to convey concrete subjects 
that apply to a large population. 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
…Within a 
maximum 
amount of 
time. 
Mistake n°4 
Ideal duration : 
Between 1 and 3 hours. 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Develop a marketing strategy : 
Social Networks. 
Business Directory. 
Forums & blogs. 
Affiches et flyers. 
E-mailing campaign. 
Family and Friends. 
Couting on 
Facebook & 
Quefaire.be 
for promotion. 
Mistake n°5 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Under-or 
over-estimating 
the value 
of your 
knowledge. 
Mistake n°6 
3 Be patient. 
Promote the development 
of your community 
2 and your brand image. 
Avoid free 
(everything costs 
1 something). 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Underestimating 
the importance 
of location. 
Mistake n°7 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Not thinking 
about how 
to convey the 
message. 
Mistake n°8 
Start and conclude 
with games. 
Alternate theory 
and real-world. 
Repeat over and over 
again. 
Promote interaction 
with your audience. 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Neglecting 
the « visual » 
factor. 
Mistake n°9 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
Hesitation. 
Mistake n°10 
If you have prepared your event 
properly, you only have one 
thing to do : PERSEVERE. 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
.be 
The n° 1 tool for the event planners !
Tools we provide : 
An extra (mini) website. 
Easily send newsletters. 
Directly sell e-tickets to potential clients. 
Access the directory and community of Foxi.be. 
Gain visibility. 
Receive marketing advice. 
WHO AM I ? 
INTRODUCTION 
10 MISTAKES 
CONTACT 
FOXI.BE
Some figures… 
150 trainers. 
1300 members. 
300 activities. 
More than 1500 fans on Facebook. 
WHO AM I ? 
INTRODUCTION 
10 MISTAKES 
CONTACT 
FOXI.BE
To be successful, you have to surround yourself with the right people… 
Our Partners : 
NRJ Belgium 
Vlan 
Agorim 
Nest’up 
WHO AM I ? 
INTRODUCTION 
10 MISTAKES 
CONTACT 
FOXI.BE
Contact. 
davy@phenomen.be 
0479/45.80.94 
WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT

10 Mistakes to avoid when you organize an event !

  • 1.
    When you organizean event. 10 mistakes to avoid.
  • 2.
  • 3.
    Education Teacher Foxi.be Founder Phenomen Director NRJ Startup Organizer Davy Courteaux. Who am I ? WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 4.
    Knowledge sharing. Anew marketing approach, a new type of business ! WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 5.
  • 6.
    To be in love of your knowledge. Mistake n°1 Risk of failure and frustration. Not self-critical enough. Reject criticisms. WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 7.
    To overlook theevent’s description. Mistake n°2 Write a meaningful and concise title. 1 Prefer a short and seller description. 2 Think about all the practical information. 3 WHO AM I ? INTRODUCTION 10 MISTAKES CONTACT FOXI.BE
  • 8.
    Wanting to share too much knowledge... Mistake n°3 Aim to convey concrete subjects that apply to a large population. WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 9.
    …Within a maximum amount of time. Mistake n°4 Ideal duration : Between 1 and 3 hours. WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 10.
    Develop a marketingstrategy : Social Networks. Business Directory. Forums & blogs. Affiches et flyers. E-mailing campaign. Family and Friends. Couting on Facebook & Quefaire.be for promotion. Mistake n°5 WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 11.
    Under-or over-estimating thevalue of your knowledge. Mistake n°6 3 Be patient. Promote the development of your community 2 and your brand image. Avoid free (everything costs 1 something). WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 12.
    Underestimating the importance of location. Mistake n°7 WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 13.
    Not thinking abouthow to convey the message. Mistake n°8 Start and conclude with games. Alternate theory and real-world. Repeat over and over again. Promote interaction with your audience. WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 14.
    Neglecting the «visual » factor. Mistake n°9 WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 15.
    Hesitation. Mistake n°10 If you have prepared your event properly, you only have one thing to do : PERSEVERE. WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT
  • 16.
    .be The n°1 tool for the event planners !
  • 17.
    Tools we provide: An extra (mini) website. Easily send newsletters. Directly sell e-tickets to potential clients. Access the directory and community of Foxi.be. Gain visibility. Receive marketing advice. WHO AM I ? INTRODUCTION 10 MISTAKES CONTACT FOXI.BE
  • 18.
    Some figures… 150trainers. 1300 members. 300 activities. More than 1500 fans on Facebook. WHO AM I ? INTRODUCTION 10 MISTAKES CONTACT FOXI.BE
  • 19.
    To be successful,you have to surround yourself with the right people… Our Partners : NRJ Belgium Vlan Agorim Nest’up WHO AM I ? INTRODUCTION 10 MISTAKES CONTACT FOXI.BE
  • 20.
    Contact. davy@phenomen.be 0479/45.80.94 WHO AM I ? INTRODUCTION 10 MISTAKES FOXI.BE CONTACT