Learn all about integrating a mobile event app with your next event to maximize ROI and enhance attendee experience.

1. ABCDOFEVENTAPP
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2. TABLEOFCONTENTS
ABCDOFEVENTAPP
Introduction 03
04
07
08
14
21
26
WhatisanEventApp?
EvolutionofanEventApp.
Organiser’sApp:What?Why?How?
OrganisationApp:AllYourEventsinOnePlace
WhyyourEventNeedsanApp?
WhyEveryOrganiserShouldInvestinanEventApp?
2HUBILO

3. INTRODUCTION
ABCDOFEVENTAPP 3HUBILO
“MobileisEverywhere-ItisPartOfOurDailyLives.”
Andjustasourphonesaregettingsmarter,thebusinessofappsis
growingbiggerandbetter.There’sanappforeverything!
Nowondertheeventsindustryhaswhole-heartedlyacceptedtheconcept
ofmobileappsforevents.Overtime,eventorganisershaveoptedforevent
appsfortradeshows,exhibitions,conferences,seminars,etc.
Withitsmany-foldbenefits,itisessentialfortheeventplannersofnowto
beupdatedonthisintegraltrend.Youmustunderstandtheconceptof
mobileappforeventsfrom everyessentialperspective.Howso,youask?
Worrynot,forwe’vegotyourback!
Learnallabouteventapps,rightfrom thebasicsinthisepicvolume
containingtheABCDsofmobileeventapps

4. WHATISANEVENTAPP?
1
ABCDOFEVENTAPP 4HUBILO
Harveyisamaster
ofeventplanning!
Hewasknownforhisimpeccable
eventorganisingskills.Ifanybody
wantedtoorganiseaneventthatpeople
wouldcherishforyears,theyknew
whom tocall!
Fastforwardingto2017,
Harvey’scharm isn’twhatitusedto
be.Asperhim,heisn’tmuchsmooth
witheventtechnology.
Hesays,attendee’sexpectationshave
increased,engagingthem ismoreofachallengewith
outdatedtactics,especiallynetworking,andeventsareno
morejustevents,peopleexpecteventstobean
experienceinitself.

5. WhatisanEventApp?
ABCDOFEVENTAPP 5HUBILO
IfyouarejustlikeHarvey,you’renotalone.Hefailedbutyouwon’t!
Theyaremorethanjustmobile;theyarewaystoconnectyour
audiencenomatterthedevice.
EventAppisagreattooltoshowcaseyoureventonlineinawell-organised
fashionsothatyourattendeesgetapersonalizedexperienceandcanmake
themselvesapartofyoureventinabetterway.
Ithascomeoffasanultimateeventtechtoolwhichhelpsinbetter
execution,preciseeventmanagementandrobustengagementofattendees.
Becauseyouhavean
EventApp!
Awaytoengageyouraudience,before,duringandaftertheevent.
Helpsyouinsavingyourtimeandmoney
Abetterplatform toshowcaseyourROI
Helpsinleadgenerationtoyourexhibitorsandsponsors
Notjusttheabove-mentionedthings,aneventapphelpsyoudo
more

6. WhatisanEventApp?
ABCDOFEVENTAPP 6HUBILO
Agreateventappwillprovidebettervaluetoyouraudience,onanydevice:
withalloftheeventinformationrightattheirfingertips,before,during,and
aftertheevent.Plus,yougetmorepeaceofmind.
Wanttotakethenextstep?
Let’shavealookattheevolutionofmobileevent
appsandgettoknowthem better.

7. EVOLUTIONOFEVENTAPP
2
ABCDOFEVENTAPP 7HUBILO
Earlyoneventappsweremeanttomerelysimplifynavigationforthe
attendees.Thefeaturesthateventappsprovidedwereprettybasic.
Earliereventappsweremoreorlessamirrorofaneventwebsite.
Withtime,theneedofdoingmorethanjustdigitalflyersarised.Developers
beganinnovatingvariousaspectsoftheappandintegratedalotof
creativefeaturessuchasinteractivemaps,gamification,etc.
Thelistoftasksthattheappfulfilledalsogrewlonger;venuemanagement,
check-ins,registrationsandticketing,integratingfoodcoupons,event
networking,etc.
Thelistoftasksthattheappfulfilledalsogrewlonger;venuemanagement,
check-ins,registrationsandticketing,integratingfoodcoupons,event
networking,etc.
Thencameinappmessaging.ThencametheintegrationofVR&AIand
Chatbotsultimately!EventAppshaveembracedthetechnologyandthey
arecontinuouslyevolving.
Let’splungeintothenextchapterandlearnalittleabouteventOrganiser’s
app.

8. ORGANISER’SAPP:WHAT?
WHY?HOW ?
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ABCDOFEVENTAPP 8HUBILO
Eventindustryhasembracedthetechrevolutionwholeandsole.There
aremultipleeventtechtoolstovouchforthisfact.Amongthem,oneofthe
prominentandmorepersistentonesisaneventapp.
Mobileappsforeventshavebeenatrendforawhilenow.Peoplehave
beenusingmobileappsforconferences,fortradeshows,exposandeven
informaleventslikefestivals.
Therearealotofeventappprovidersinthemarketthatcreatesuchapps
foreventorganisers.
Theseapps,however,aremeantfortheeventattendees,theseareevent
attendeeapps.Organizersoptforaneventattendeeappfornnumberof
reasonsrangingfrom engagement,convenienttomaximizingattendee
ROIinordertoensuretheoveralleventsuccess.
But,whatifItellyouaboutthepossibilitythatallthesebenefitseveryone
oftheseadvantagescouldbeenhancedconsiderablyfurther?
Wonderinghow?
Simpleenough,withtheassistanceofaveryutileeventtechtoolcalled
“EventOrganiser’sApp”

9. Organiser’sApp:What?Why?How ?
ABCDOFEVENTAPP 9HUBILO
Therearealotofeventappplatformsinthemarketthatprovidea
subsidiaryapptotheorganizersapartfrom themaineventattendeeapp.
Thisappiscalledtheeventorganizerappandismeantsolelyfortheiruse.
Theeventappcreatorthatyouoptforprovidesyouwithadashboardto
automatethewholeprocess.Theseeventmanagementsoftware
dashboardshaveallthefeaturestotakecareoftheentireonlineaspectof
yourevent.
Aneventorganizerappisthereplicaoftheorganizer’sdashboard.
Followingarethemainfeaturesofaneventorganizerapp:
Whatexactlyisaneventorganizerapp?

10. Organiser’sApp:What?Why?How ?
ABCDOFEVENTAPP 10HUBILO
Organisersareofteninadilemmaintermsofwhetherornotshouldthey
optfortheirowneventorganiserappalongwithaneventattendeeapp.
Eventorganiserscankeepatrackontheentireeventproceedingsthrough
theirapp.Oneofthemainfeaturesoftheeventorganisersappistheability
tosendoutnotifications.
Organiserscanupdatetheattendeesabouttheeventproceedingsfrom
timetotimeandalsokeepthem uptodatewithanylastminutechanges
oradditions.
Thenotificationsthattheorganisers
sendoutwillbereceivedbythe
attendeesontheireventappinthe
form ofpushnotifications.Thusan
easycommunicationchannelisbuilt
betweentheattendeesandthe
ororganiserswherebyattendeescan
benotifiedofanychanges
immediately.
Wonderingwhyoptforamobileappforeventorganisers?
Hereareafewkeybenefitsoftheappthatyoushouldconsider:
1.Keeptheattendeesupdatedontheentireeventproceedings:

11. Organiser’sApp:What?Why?How ?
ABCDOFEVENTAPP 11HUBILO
Digitalcheck-insareextremelyconvenientandnottomention,much
quicker.Organiserscanimplementdigitalcheck-inintheireventwiththe
helpoftheireventorganiser’sapp.
Organiserscangetaccesstorealtime
eventanalyticsthroughtheorganiser
app.
Theycangetaccesstotheirevent
dataintermsofnumberofvisitors,
engagementontheapp,theirsocial
mediapostsandengagement,
registrationsdatabase,etc.
Throughouttheirevent,theorganiserscankeepacheckontheiranalytics
andtracktheirprogress.Itiseasytotrackwhat’sworkingandwhat’snot.
Theycanknowwheretheirattendeesandwhataspectsoftheireventare
drivingmoreengagement.
Thiscanbedoneeithermanuallyi.e.throughtheonlineattendeedatabase
ordirectlyi.e.byscanningtheattendee’sQRcode.AQRcodeisakindofbar-
codeonwhichinformationcanbestored.Organiserscandirectlyscanthe
attendeeQRcodewiththeirappforcheck-ins.
Apartfrom this,theycandirectlyregisteron-spotentriesontheirappand
thisdatawouldbeaddedtotheirmaindatabase.Theseon-spot
registrationscanbethuschecked-inthesamewaythroughtheorganiser’s
app.
2.Hasslefreecheck-ins=Easycrowdmanagement:
3.Keepatrackoftheirevent
progress:

12. Organiser’sApp:What?Why?How ?
12
Aneventappcreatedthroughaneventautomationsoftwarehelpsyou
automatealotofplanningtasks.
Anorganisercancreatemultiple
eventsontheirdashboardandkeepa
trackofallofthem from onesingle
dashboard.Oneofthemanybenefits
ofaneventautomationsoftware.
Asmentionedearlier,anevent
organiserappismoreorlessanexact
duplicationofyourdashboardinthe
form ofanapp.
Youcanautomatemultipletasksrangingfrom eventwebsitecreation,
eventmarketing,promotions,networkingtofeedbackfromyourdashboard.
Sendoutnotifications,trackwhat’sworkingandwhat’snotandoptimize
yourstrategyinrealtime.
Aneventorganiserappisthereplicaofthisdashboardfrom wherethe
organiseraccessestheirentireevent.
Basically,toputitintosimplerwords,it’syourentireeventinthepalm of
yourhands.Accessitanywhereatanypointoftime.
4.Entireeventaccessibleatanypointoftime:
5.Managemultipleeventsfrom
onesingleapp:
ABCDOFEVENTAPPHUBILO
Dashboard
Website
Marketing
Promotions
Networking
eedback
Alltheeventscreatedonyour
dashboardcanbeaccessedthrough
onesingleorganiserapp.

13. Organiser’sApp:What?Why?How ?
ABCDOFEVENTAPP 13HUBILO
6.Chatbots— directconnectwiththeattendee:
Oneadditionalfeaturethatisnotyetamain
featureofsuchaneventorganiserappisthe
chatbotintegration.
Withmultipledevelopmentsinthetechspace,
AIisatrendthat’sgainingpopularitywithquite
amomentum.AproductofAI,chatbotshave
becomequitethetrend.
Themostrecentdevelopmentwhenitcomes
tochatbotsistheirintegrationinmessagingapp.
Theeventindustryisn’tfarbehindwhenitcomestoadoptingthistrend.
Manyeventappcreatorsnowintegrateachatbotintheform ofavirtual
assistantwiththeireventapp.
Thesechatbotsperform anextensivelistoftasksfrom aidingtheattendees
tonetworkmoreeffectivelytosolvingalltheirqueriespertainingtothe
event.
Onemajorbenefitofthechatbotisthatitconnectstheattendeesdirectly
totheorganisers.Sayforexamplethechatbotisunabletohelpoutthe
attendeeorsolvetheirquery;itwillsendadirectmessagetotheevent
organiserwhichtheywillreceiveontheirorganiserapp.Thus,the
organisersarealwaysdirectlyintouchwiththeirattendees.
Managingyoureventbecomes10xeasierwithaneventorganiserapp.You
canperform allyourtasksonthego.
Optingforitalongwithaneventattendeeappseemsworththeinvestment,
doesn’tit?

14. ORGANISATIONAPP:ALLYOUR
EVENTSINONEPLACE
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ABCDOFEVENTAPP 14HUBILO
Withtherevolutionthattechnologyhasbroughtabout,humansaregetting
smart,ourdevicessmarter.
Youguesseditright;theproductofthiseverevolvingtechnologythatI’m
talkingaboutissmartphone.Thefirstsmartphonemadeitsdebutin1992
andtheworldwasneverthesame.
Today,thesephonesareverymuchapartofourlives,aregularcommodity
inawayandnowtherearemorethan2billionsmartphoneusersinthe
world.
Accordingtothisarticleonthemobileapptrendsin2017,
Moresmartphonesequalsmore
apps.Thereisanappforeverything,
beitforpassingtimebyconnecting
coloureddotsorcallingacabfor
goingtotheoffice.
Hence,itisinevitablethattheevent
industrywouldactuponthisrising
trendandcreatemobileappsfor
events.
“Theincreasingnumberofsmart
phoneusersintheglobalmarket
hasledtoatremendousincrease
inthenumberofappsthat
consumersuseontheirphones.
TheAppleAppStoreboastsclose
to2millionto2millionoftheseappswhile
GooglePlayhasover2.2million
Apps.”

15. OrganisationApp:AllyourEventsinoneplace
ABCDOFEVENTAPP 15HUBILO
Theseeventappsaredefinitelyalamode/instyle.Therearemobileappsfor
conferences,mobileappsfortradeshows,appsforfestivalsetc.
Theseappsusuallyareeventappsforattendeesandhaveasetlistof
featurestothem suchasRegistrationsandticketing,Networking,Social
Wall,Venuemap,Activitystream,Discussionforums,etc.
Thesefeaturesaremeantmainlytomakeiteasierandmoreconvenientfor
theattendeesinordertoengagethem withtheappandinturn,theevent.
Aneventorganiseroptsforaneventappwithanintentionofutilizingthe
appforasingleevent.
Butwhataboutentitieslikemajorcompaniesororganisationswho
conductmultipleevents,beit10,20oreven50eventsinayear?Itisn’t
feasiblefortheorganiserstocreate10,20or50separateappsforeachof
theirevents.
The
Organisation
App
What’sthe
solution
tothis
problem?
Thismakesitallthemoreconvenient.Youcanmanagemultipleevents
simultaneouslyorotherwiserightfromyourphonethroughjustoneapp.

16. OrganisationApp:AllyourEventsinoneplace
ABCDOFEVENTAPP 16HUBILO
Anorganisationappisanappthatacompanyoranorganisationcreates
exclusivelyforitsmembersi.e.theprospectiveattendeesoftheirevents.
Here’showitworks:
Itisaplatform wheretheycanlistalltheirevents.Eacheventwillleadthe
attendeestoaseparateplatform thatissimilartotheeventattendeeapp.
Eacheventapphasallthemainfeaturesincludingattendeeprofiles,
meetingsandschedule,speakers,networking,etc.
Theorganisationappalsohasitsownindividualfeaturesapartfrom these
eventappfeatures:
-Memberslisting
-Eventslisting
-Polls
-Discussionforum
-Abouttheorganisation

17. OrganisationApp:AllyourEventsinoneplace
ABCDOFEVENTAPP 17HUBILO
Whyoptforthiswholeotherplatformsratherthanabasiceventapp,you
ask?Oneofthemostbasicandimportantbenefittodosoisconvenience.
Apartfrom it,hereareafewmorebenefitsoftheorganisationapp:
Thinkaboutit,fororganiserswith,say,3eventsamonth,
managingtheticketingprocessthroughdifferentapps
foreacheventisamajorhassle.Withanorganisation
app,itispossibletomanageyourticketingprocesses
collectivelyfrom onesingleplatform.
Havinganorganisationappmakeseventmanagement
10xsimpler.Again,emphasizingthebenefitsoflistingall
youreventsinthesameplatform whereallthe
membersoftheorganisationarelisted,itismucheasier
tomanageyourevents.
Organiserscansellandmanageticketsformultipleeventsfrom asingle
organiserappasitiswithanyothereventattendeeapp.Attendeescan
selecttheupcomingeventsthattheywouldliketoattendfrom this
organistationappandcanregisterandpurchasetheirticketsdirectlyfrom
thesameapp.
Paymentsandotherdatapertainingtoticketsalescanbetrackedfrom the
eventorganiserapp.Thismakesticketingeasierandmuchhasslefree.
1.Easyticketing:
2.Easytosendoutnotifications:

18. OrganisationApp:AllyourEventsinoneplace
ABCDOFEVENTAPP 18HUBILO
Withtheorganisationapp,itispossibletoupdatetheattendeesonany
upcomingeventsorsendoutliveupdatesforanyongoingeventstoall
thesemembersatonce.
Eventorganiserscansendoutapushnotificationtoalltheirmembersin
bulkusingtheirownorganisersapp.Attendeemanagementwasnever
thiseasy!
Oneofthemainfeaturesoftheorganisationappis
creatingmemberlistings.Anorganisationappuseris
abletoseealistofallthemembersassociatedwiththe
organisation.
Theorganisationappenabletheorganiserstosegregate
andtargettheireventlistings.Howdoesthiswork?
Whentheattendeesclickonthe‘Events’featureofthe
app,theorganiserscandecidetheeventsthatshallbe
visibletoeachmember.
Thesemembersmaybetheexecutivesoftheorganisation,theirattendees
orothersimilarstakeholders.Onecangothroughthismemberlist,see
theirprofilesandcandirectmessagethem throughtheapp.
Italsomakesitpossiblefortheorganisationtocreateseparatemember
communitiesbasedonmultiplecriteria.Thismakesiteasierformembers
withsimilarinterestsorbelongingtothesameindustrytointeractand
networkwitheachother.
3.Possibletocreatemembercommunity:
4.Targetedeventlisting:

19. OrganisationApp:AllyourEventsinoneplace
ABCDOFEVENTAPP 19HUBILO
Fore.g.certainevents,suchashighprofilemeetingsornetworkingevents
aremeantforcertainmembersonly.So,theseeventswillbevisibleonly
tothoseselectivemembersinthelisting.Itbecomeseasiertofindrelevant
eventsforthemembersaswell.
From thecolourschemesyouusetothefeaturesyouchoosetoincorporate,
youcanbrandinghastobeconsistentthroughouttheapp.
TaketheTiEChennaiorganisationappforexample.
TiEisanon-profitnetworkforentrepreneurs,TheorganisationappforTiE
thuscontainsanadditionalfeaturecalled‘PostYourRequirement’whereby
memberscanlistdowntheirrequirementsintermsofrecruitment,vendor
requirements,etc.andothermemberscanhelpoutforthesame.
Mypointis,themoreefficientyoumakeyourapp,thebetteristhe
impressionyourbrandcreates.
It’saplatform forestablishingyourbrandamidstyourmembers,besureto
useitwisely.
5.Branding:
Asthenamesuggests,theorganisationappisarepresenta-
tionofyourcompany,yourorganisation.Hence,brandingis
essentialtothiswholeprocess.Youcanbrandyourappyour
way.

20. OrganisationApp:AllyourEventsinoneplace
ABCDOFEVENTAPP 20HUBILO
Evenwithasubscriptionmodel,creatingandmanagingsay30–50appsa
year,everyyearwilldefinitelytakeatollonyourtimeandbudget.
Thatdefinitelyisn’tafeasibleoption.Theorganisationappwillhelpyou
saveupyourbudgetwhereallyoureventswillbelistedinasingleplace.
Multipleappsataveryreasonablecostofone.
That’saprettyfairdeal,inmyopinion.
Thus,anorganisationappisaboonforthosecompaniesandnon-profits
whowishtosimplifyitforthemselvesandtheirattendees.
Asingleplatform forallyourmembersandallyourEVENTS.
NowthatyouknowaboutthebasicsofdifferentEventapps,letsdelveinto
thereasonswhyyourEventneedstheseapps.
6.Savescost:
Anorganisationappisasaviourwhenitcomestoreducing
thecostsforthoseorganisationsthatconductalotof
eventsinanyear.

21. WHYYOUREVENTNEEDSAN
EVENTAPP
5
ABCDOFEVENTAPP 21HUBILO
Eventorganisershaveoneofakindopportunitytoofferattendeesan
intuitiveandpersonalalternativetomundaneprogrammebrochures,and
toassociatewiththem inamorestraightforwardmanner.
Choosingtogetaneventappcanbeaspeculationwhichrequires
numerousconsiderations,forexample,cost,advantagesandadequacy.
So,let’sgetstartedandexamine10reasonswhyaneventappisan
absolutenecessityforyournextevent
Yes,true!Itisofutmostsignificancetobeavailableinfrontofyour
participants.Itistheeraofconnectivityandifyouareloosingtheconnection
thenyou’relosingthegame.
87%ofmobiletimeisspentinapps.Mobileusersspendover3hoursaday
inmobileappssomeetyourattendeeswheretheyare-ontheirmobile
devices.
1.It’swheretheattendeesare!

22. Whyyoureventneedsaneventapp
ABCDOFEVENTAPP 22HUBILO
In2017,morethan86%ofplannerswillbeusingeventapps.Toensure
eventsarekeepingupwiththetrends,organisersneedtohavemobileapps
forevents.
Iam certainasignificantpartofyoureventbudgetisallocatedtoprinting
enrollmentsforms,leaflets,signageandothermaterial.Imagineascenario
whereIdisclosetoyouthatyoucanspareadecentlumpoutofthiscash!
Surprised?
Youcannotexpectepicaccomplishmentwithbasicthings.Keepingin
mindtheendgoaltomakeyoureventstandout,aneventappisamust.
Keepyourselfalwaysupdatedandyou’regoodtogo.Youmayalsolike:
8technologieseveryeventplannermustembrace.
2.Staycurrent:
3.You’llsavemoney.That’sright!
Well,afundamentaleventappcancostyou
under1000$whichisbasicallynotasmuch
aswhatyou’llneedtospendotherwise.
Also,sustainableeventplanningisthenew
trendthisseason.Getyourattendeeson
boardandmakeyoureventgreen.

23. Whyyoureventneedsaneventapp
ABCDOFEVENTAPP 23HUBILO
Battlinginfindingbetterapproachestopromoteyourpatrons?Trynotto
stress!Aneventappwillopennumerousentrywaysforyoutoadvance
yoursponsors.75%ofeventsponsorsareconstantlylookingfornew
partners.
Itishighlyunlikelythatyourattendeeswilllovevagueinformationonthe
proceedingsofyourevent.Accordingtoasurvey,accesstoscheduleis
extremelyimportantto88%ofattendees.
Allthingsconsidered,eventappisyourultimatesolution.Ensurethatthey
havethemostup-to-dateagendawithinstantpublishing.Plus,attendees
canpersonalizetheirschedule.Wheretogo?Whentogo?Itisallsimple.
Eventappsprovideorganiserswith
differentoptionstofeatureyour
sponsorsorotherkeypartnerssothat
youcanwowthem.Itcouldbea
sponsoredpieceintheactivitystream,
banneradsorselfiecontests.
PS:CheckoutthisfreeEbook:
EventSponsors&Sponsorship
4.You’llincreasesponsorshiprevenue:
5.Haveaflawlessschedule:

24. Whyyoureventneedsaneventapp
ABCDOFEVENTAPP 24HUBILO
Whatgetsmeasured,getsimproved!WhatifItellyouthatthereisroom for
optimizingyoureventexperienceduringandposttheevent?Andwhatif
youcanactuallygaugewhetheryourundertakingsaregoingintheright
directionornot?82%ofmarketerscan’tquantifydatafrom attendee
interactionsatevents.
Mobileeventappsgiveyoureal-timeanalyticssoyoucanmakechanges
totheapp,enhancetheattendeeexperience,andeventdrawlearningsfor
yournextevent.Trackappdownloads,engagementandmuchmore.
6.Getreal-timeanalytics:
Butdon’tmakethatmistake.Networkingplatform hasbuilt-infeatures
likeanactivitystream andattendeeprofilethroughwhichattendeeswill
beabletonetworkeasilyandmakenewconnections.
Ifyouarenotprovidingthenetworkingplatform thenyourattendeewill
findthenewtechnologyandeventstonetwork.
7.Enablenetworking:
75%
ofattendeessaythat
networkingisimportant
tothem.

25. Whyyoureventneedsaneventapp
ABCDOFEVENTAPP 25HUBILO
Pushnotificationsare1oftop5appfeaturesfortheplanners.Theyallow
organiserstoinstantlyconnectwithattendeestokeepthem informed
aboutanychangesorkeyhappenings,evenwhenthey’renotontheapp.
Eventplanningisnotaseasyajobasitlookslike.Therearetonsofthings
thatareneededtobeexecutedperfectly.Aneventplanningisthe8th
moststressfuljob.
Butmobileappsmaketheeventplanningandmanagementprocessas
wellasthehassleoflogisticsdramaticallyeasier.Witheventapp,everything
isinyourhands!
Soundslikemagic?Giveitatry!
8.Keepattendeesinformed:
9.Reducestressandtime:
60%oftheworldsmartphoneusersarebetweentheagegroupof18to34.
Infact,mostofthem can’tlivewithouttheirphonewhichmeanstheyare
boundtobeontheirphoneduringyourevents.
Apparently,“nomobilephone”ataneventisanancientthing.Aneventapp
ensuresthey’restillengagingwiththeevent.Notonlydoesitglueyour
audiencetoyoureventbutalsotransformsanordinaryexperienceintoan
intriguingone.
Stillnotconvinced?Let’scheckoutsomeamazingbenefitsofaneventapp
thatareboundtoconvinceyouthatitistheperfectinvestment.
10.Engageyoungeraudience:

26. WHYEVERYORGANISERSHOULD
INVESTINANEVENTAPP
6
ABCDOFEVENTAPP 26HUBILO
Event-planningisanamalgamationofmultipleaspectspertainingtothe
event.Fromvenue,budgeting,speakers,logistics,promotions,registrations
tofeedback,everystephastobeproperlyplannedandexecuted.
Accordingtoarecentarticle,therewere4.6billionmobileusersworldwide
in2016.
Keepingthestatisticsinminds,itisverymuchapossibilitythatmostofthe
attendeesattheeventwillbeusingtheirsmartphoneeitherway.Sowhy
notuseittoyourbenefit?
Hereareafewreasonsastohowamobileeventapplicationwillbe
beneficialtotheeventorganizers:
Theupsurgeoftechhaspaveditswayintotheevent-planningindustry.So,
howcananeventplannerleverageeventtechnologytooptimizethe
planningprocess?
Multipletech-trendshaveemergedinthemarketthathavesimplifiedas
wellasoptimizvariousaspectsofanevent,beitaudienceengagement,
feedback,etc.Oneofthemostsignificanttoolsamongthem isthemobile
event-app.Itisoneofthemostpopularevent-technologytoolsthisyear.

27. WhyeveryorganisershouldinvestinanEventApp
ABCDOFEVENTAPP 27HUBILO
Old-schoolregistrationformsoftentendtocomplicate
theregistrationprocess.Automationofregistration
processthroughaneventappsimplifiesitentirely.You
canalsolinkittoticketingaswellasyourmailersto
furtheroptimizethetask.
1.SimplifiestheRegistrationProcess:
Thus,iteliminatestheunnecessaryhassleofmanaginghard-copy
registrationformsandin-personticketing,thusmakingiteasyfortheevent-
plannertokeeptrackofeverythingfrom onesinglemobileapplication.
Tofurthersimplifyregistrations,theentireticketing
processcanbeautomatedthroughtheappitself.Using
e-tickets,throughthemobileapplicationwilldecrease
thehassle.
2.Hasslefreeticketing:
Theticketscanbeintegratedwiththepaymentportal.Furthermore,the
event-organiserscanalsogetauto-generatedanalyticreportsbasedonthe
numberofticketssoldwhichmakeskeepingadailytrackreallyeasy.
Itcanbefurtheroptimizedbylinkingticketingdirectlytothenetworking
platform.So,assoonasanattendeeregisters,they’reapartoftheevent
community,ensuringengagement.

28. WhyeveryorganisershouldinvestinanEventApp
ABCDOFEVENTAPP 28HUBILO
Individualcheck-insattheeventvenueonthedayof
theeventcanbetediousattimeswhendonethe
traditionalway.Withaneventapplication,thewhole
check-inprocesscanbedigitized.Onewaytodoitis
throughabar-codescan.
3.Easycheck-in:
Attendeeswiththeappcaneachgetabar-codewhichinturnwillbe
scannedatthevenueandtheycanbedigitallychecked-in.Thiswillsimplify
managingtheattendeesandwillalsohelpinmaintainingeventsecurity.
Withanevent-applicationonhand,itispossibleto
getrealtimefeedbackfrom theaudiencethrough
Audienceresponsetechnology.Theattendeescan
interactwiththeorganizersinreal-timeintermsof
livepollingsecondsafterthesessions.
4.Livepolling:
Theevent-organiserscantakeimmediatefeedbackfrom theattendeeson
areasoftheirconcerns,mayitbesessions,presentations,overall
organisationoftheevent,etc.
Thishelpsthem toengagetheiraudienceandreceivecrediblefeedback.
Also,theycanmapouttheoverallattendeeexperienceforthecurrent
eventaswellasfutureevents.

29. WhyeveryorganisershouldinvestinanEventApp
ABCDOFEVENTAPP 29HUBILO
Aline-upofgoodspeakersensuresgoodcontent.The
event-plannerstakealotofeffortsinreelingingreat
speakersfortheirevents.Allthiseffortshouldbeput
intousebyleveragingthesespeakersandthem
popularityinthecommunity.
5.Leveragingspeakersthroughpromotion:
Thespeakers,theirdesignationandtheirworkcanbelisteddownina
separatesectionoftheapp.Updates,discussions,speakerinterviews,etc.
canbepostedandpromotedthroughtheapp.Thesocialnetworking
platform alsoplaysamajorroleinthis.
Oneofthebenefitsofhavingamobileeventapplication
isthatitcanbedirectlylinkedtovarioussocialmedia
accountssuchasFacebookandTwitter.Theaudience
maybeencouragedtomakeuseoftheeventappprior
toaswellasduringtheevent.
6.Audienceengagementthroughsocialmedia:
TheliveupdatesasbeingpostedonSocialmediacanbemadeavailablein
theappitself.Thiscanprovetobeareallygoodpromotionalaswellas
audienceengagementtool.

30. WhyeveryorganisershouldinvestinanEventApp
ABCDOFEVENTAPP 30HUBILO
Sponsorshipisextremelyessentialtoanyevent.An
eventapplicationcanbeleveragedinawaytogainas
wellaspromotesponsors.Pop-ups,additionalfeatures,
etc.canbedisplayedontheappasawaytopromote
yoursponsors.
7.Promotingsponsors:
Theanalyticspertainingtoattendeeengagementcanevenhelpyougain
moresponsors.Thusaneventappgoesalongwayintermsofsponsorship
Whileregisteringforanevent,attendeesarealways
lookingtomakenewconnectionsandnetworkapart
from gainingknowledgeandexperience.Anevent
applicationwillprovideyouwithanetworkingplatform
foryourattendees.
8.Networking:
Theycaninteractamongthemselvesandfindright-mindedpeopleonthe
platform.Thiswillhelpyouincreaseaudienceengagementpriortothe
eventitself.

31. WhyeveryorganisershouldinvestinanEventApp
ABCDOFEVENTAPP 31HUBILO
Oneofthemajorconcernsthatorganisers,aswellas
attendees,tendtohaveintermsofaneventapplication
isthelife-spanoftheeventapplication.Oneofthe
majorbenefitsofaneventapplicationisthatitcanbe
reusedforfutureeventsaswell.
9.Leveragingoneappformultipleevents:
Asingleeventappcreatedbytheorganisersforoneeventcanalwaysbe
leveragedformultipleevents.Aneventapplicationisusefulforeasily
managingmultipleevents.
Aneventapplicationhelpsyougenerateupdated
reportsonmultipleaspectsoftheeventsuchasevent
website,promotionsandengagement,etcintheform
ofevent-analytics.Thishelpstheevent-plannersin
monitoringthegrowthoftheevent.
10.Event-analytics:
Theseeventanalyticscanalsobeusedtoattractsponsorsaswellasother
speakers.Theengagementoftheattendeespriortotheevent,thenumber
ofregistrationsreceived,theinterestsoftheattendees,etc.canallbe
trackedthroughevent-analytics.
Apartfrom this,anothermajorbenefitofusingtheeventapplicationisthe
amountsavedonprints.Eventapplicationalsohelpsinbudgeting,saving
thecostofpaperprinting.

32. WhyeveryorganisershouldinvestinanEventApp
ABCDOFEVENTAPP 32HUBILO
Event-technologyisrapidlygrowinginthemarket.Event-applicationasan
event-techtoolhasgreatpotential.Event-plannerscanoptimizethis
potentialandreapmultiplebenefitsfrom aneventapplicationsoasto
simplifycertaincomplicatedaspectsofevent-planningaswellasensure
thesuccessoftheireventbymakingoptimum useoftheevent-app.
So,howdoyoucreateamobileapplicationforyourevent?
Whenitcomestoevent-tech,afeworganisersmayshyawayfrom the
sameduetolackoftechnicalexperience.LackofITknowledgemaybea
concern.Thequestionthattheymaybefacedwithishowtocreatetheir
ownevent-appandmakeitgolive?
Hereiswhereevent-managementsoftwarecanhelpyououtwithend-to
endautomation.Anevent-organisercancreatetheireventappwithin
minutes.Youdon’tneedtobetech-savvyforthisone!
Nowthatyouknowwhyyouneedaneventapp,knowhowtochoosethe
perfectone!Let’slearnitinthenextsection.

33. ABOUTTHEAUTHOR
ABCDOFEVENTAPP 33HUBILO
JaySitaparaisanengineerhavinganinclination
towardsinnovationintechnology.Currently,
associatedwithHubilo,anevent-techstartup
whichaimstochangethewayhoweventsare
organisedandpeoplenetworkatevents.
Jayisparticularlypassionateaboutcraftingstimulating,resourceful
andin-depthguidesforEventPlannerstokeepthem updatedand
acknowledgedaboutlatesteventindustrytrends.Heisspecifically
interestedineffectiveuseofeventtechnologyandsocialmediafor
greaterROIthroughinnovativethinkingandskills.
JayisalsoaDigitalMarketer,Editor,CommunityManageranda
regularcontributortoHubiloBlog.
Hisphilicnatureispronetodogs,poetry,coffee,friendsandcoffee
withfriends.Ifyou'reonTwitter,sayHellotohim @jsitaparaand
followhisarticlesonblog.hubilo.com.
AndJaysays,donotforgettosharethisEbook!

34. Abouttheauthor
ABCDOFEVENTAPP 34HUBILO
HemaniShethisaMassCommunicationmajor
andanevententhusiast.Sheiscurrently
associatedwithHubilo,acloudbasedevent
managementplatform thataimstohelpevent
professionalscreateexceptionalevents.
Hemanistrivestocreateresourcefulguidesthatpavewayfor
insightfuldiscussionbuiltaroundvariousfacetsoftheeventindustry.
Shehasakeeninterestineventtechnologyandhowmultiple
innovationsinthefieldcanhelptransform thewayeventsare
created,marketedandexecuted.
HemaniisalsoacontentmarketerandakeycontributortoHubilo
Blog.Gocheckoutmoreofherhandyarticlesonblog.hubilo.com.
Anavidreader,travellerandamoviebuff,sheisopento
conversationsonanytopicunderthesun!Goahead,sayhelloto
herontwitter@HimaniSheth.

35. ABCDOFEVENTAPP 35HUBILO
Withavisionofbuildingaone-stopsolutionforanytypeofevent-
mayitbeaconference,aseminar,aworkshoporanoff-siteevent,
Hubilohelpsyouinexecutingadynamicallyinteractiveeventby
settinguptheentireonlinemanagementsuitrequiredfortheevent
withinafewminutes!
Saygoodbyetothemundanetaskofdoingthingsmanuallyand
allowtheeventmanagementsoftwaretodoitaneasierandmuch
moreefficientway.Automatethewholeprocessandgetyour
eventpoweredbyHubilo.
ThevalueadditionthatHubilooffersisequivalenttotheservices
offeredby7vendors,makingitaperfectrecipeforsuccessful
eventplanning.From eventcreation,eventpromotion,event
engagementtoanalytics,wetech-careofallyourevent-tech
worries.

36. Wetech-careofyourevent
MeghnaMittal
meghna@hubilo.com
Contactus
+919099197091