2011 EventCamp National Conference -- Hank Wasiak Presentation
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Hank Wasiak's slide presentation, "Change the Way You See Everything" from 2011 EventCamp National Conference, February 12, 2011.
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2011 EventCamp National Conference -- Hank Wasiak Presentation
- 1. @hankwasiak
- 2. “ Our ongoing mission is to bring together like-minded professionals to share best practices and learn new strategies for leveraging social media and technology to create enhanced event experiences.” Community Matters
- 12. Our Books: Now
- 14. Tomorrow - Vooks
- 34. “ When You Change The Way You Yourself You Can Change Anything.”
- 35. Who you Are…Not What You Have
- 36. Pursue Progress
- 37. Opportunity Advocate Vs Persistent Problem Solver
- 38. Our Influence Over My Influence
- 39. Admire Openly & Often
- 40. Mentors Matter
- 42. What You Want & The World Needs
- 44. Find Your Mighty Cause
- 45. Live Your Legacy Now
- 46. The ABC’s OF ABT
- 49. Marketing Mix Communications Hierarchy Delivery Systems Metrics Of Success Fundamental Systemic Change
- 51. A+IDEAS TRANSMEDIA Storytelling Entry Points Conversations Convergence
- 59. “ Open-Book Management requires its practitioners to be insightful, creative, persistent, and disciplined. The OBM model looks simple, but requires a significant investment in people and systems to work. It is not a quick fix. It is a broad and powerful approach to running a business. ”
- 68. “ Build an irresisible community that includes all the people who help your brand thrive. Build something you can’t build alone.”
- 73. We
Editor's Notes
- NOT DRAPER. HUMILITY. CHANGE 5 DECADES - 100’S OF BRANDS - CLIENT/AGENCY BEST TIME EVER TO BE A BRAND BUILDER THREE EXTERNAL FORCES
- MASH UP
- KATHY: Notice the different sources of power (Kathy articulates exemplars under each category) What patterns or themes differentiate the 2 categories of Power? ELIZABETH: You respond and/or ask the audience to respond KATHY: It’s the ABT Sources of power that are most effective during tough or turbulent times and here are some reasons why
- KATHY: Notice the different sources of power (Kathy articulates exemplars under each category) What patterns or themes differentiate the 2 categories of Power? ELIZABETH: You respond and/or ask the audience to respond KATHY: It’s the ABT Sources of power that are most effective during tough or turbulent times and here are some reasons why
- KC: Let’s take a look at what differentiates Conventional Wisdom and ABT Insights when it comes to Influence Kathy polls the audience Goal of changing the way you see Power is self awareness of assets Goal of changing the way you see Influence is collective awareness of assets EM: Comments and segues to next slide TIME: 4 min/22 min
- EM: What in the world does Mt Rushmore have to do with changing the way you see Influence? KC: Our work with teens has actually taught us something as adults. If you can see it in someone else you have it in yourself = ABT Principle ABT activity: Identify who you admire and why. Ask them “how do you do that?” TIME: 3 min/25 min
- What’s the difference between the two lists? (Poll Audience) Internal imperatives: (David McClelland’s Research) Results Learning ------------ Challenge= Hardiness Experience Fulfillment of Potential: Leadership Agenda as practice field for you = 10,000 hours required for Mastery (Malcolm Gladwell -- “Outliers”) Aspirations are key Day-dreaming re: What could be = readiness (Marcus Reichle/Wash U) Default Area = Idle Area (Medial PFC) 5 min/22 min
- For Big Setbacks: Change or Die/Change and Live = Benefit Focus (Shift from Threat to Challenge) What will happen if we succeed? (5 Benefits) If I/we took more responsibility, I/we would _____________________. Nathanial Brandon setence completion I am making a contribution when I ______________________. 6 min/38 min
- KATHY: Notice the different sources of power (Kathy articulates exemplars under each category) What patterns or themes differentiate the 2 categories of Power? ELIZABETH: You respond and/or ask the audience to respond KATHY: It’s the ABT Sources of power that are most effective during tough or turbulent times and here are some reasons why
- CONSUMER IN CONTROL BRANDS LIVE IN GLASS HOUSES PEOPLE BEHIND THE BRAND- VOICE/MATTER SEEN THRU TRAD MKTG CONSTRAINING,LIMITING,THREATENING
- SEE THRU SOCIAL MARKETING - WHAT’S NEXT LIBERATING, SUPPORTIVE, OPPORTUNISTIC ASSETS POWERFUL, PURPOSEFUL,PROFITABLE BRANDS
- SEE THRU SOCIAL MARKETING - WHAT’S NEXT LIBERATING, SUPPORTIVE, OPPORTUNISTIC ASSETS POWERFUL, PURPOSEFUL,PROFITABLE BRANDS
- INSPIRATION - OPEN BOOK MANAGEMENT PHASE - JOHN CASE INC. 1993 POPULARIZED - JACK SATCK - SRC HOLDINGS -’95 PERFORM BETTER-FULLY INFORMED PARTNERS NOT HIRED HANDS
- CREATIVE, PERSISTENT,DISCIPLINED INVEST IN PEOPLE & SYSTEMS NOT A QUICK FIX WORKS WELL, ESPECIALLY FOR SM/MED BIZ APPLY SAME THINKING TO MKT’G/BRAND BUILDING OBVIOUSLY CAN’T DO IT ALL FRAMEWORK, ATTITUDE AND OPENNESS
- HAVE AN OPEN MINDSET READY WILLING ABLE TO SHARE EVERY DECISION