The document discusses how new media technologies were used at various stages of a project. It explains that a blog was used to showcase the entire portfolio, allowing various media like text, images, and videos to be uploaded. YouTube was used to embed music videos within the blog. Prezi, an online presentation tool, was used to create presentations for two blog posts in order to make the blog more visually interesting. An online word cloud generator called Word it Out was used within a genre research post to express the research in an easy to read, visual way. SlideShare was used to embed presentations on topics like digipack analysis, production theories, and lyric planning.