.

1. Social Media
Management:
Influencer Marketing

2. THE OPEN
MARKET
2

3. 1.
How to Identify an Influencer

4. The 5 types of
influencers
● Activists
● Trendsetters
● Connected
● Active Minds
● Authoritative
4

5. “
Your target demographic
and identifying where
they go for information [is
the most important in
selecting an influencer]
-Dinesh
5

6. 2.
The Importance
of Influencers

7. The majority of SNS users don’t carry
out marketing relevant activities
Alarcon’s Notes
“This is why it’s
important for a
company to offer
added value to users”
Arslan’s Notes
“Students level of
social media use is
parallel to their level
of being affected by
the platform”
Kose’s Notes
“Social media
marketing strategies
allow achievement of
marketing objectives
in a real human way”
7

8. BIG CONCEPT
“Marketing-induced consumer-to-consumer
word of mouth generates more than twice the
sales of paid advertising” -McKinsey

9. Engagement and click-
throughs
“Rates from influencer
videos on average draw 4
times to 5 times and 10x
digital media rates,
respectively”
Gen.Video CMO
Jason Katz says:
Video Impact
“Lifts in sales conversion by
20%-55% depending on the
category

10. 3.
Risks &
Challenges

11. Risks on Influencer
Marketing
╺ Controversy surrounding Influencer Choices
╺ Too heavy push-marketing
Your influencer isn’t obligated to always maintain
your company’s image unless you sign a contract with
them.
11

12. “
The biggest challenge
that brands face is how to
create content at the
speed of culture but also
at scale
-Cramer for Mezzeta

13. Risks
With great power comes responsibility, and
responsibility means risks:
╺ Influencer controversy
╺ Bad influencer reviews
╺ The risk of being too pushy
13

14. 4.
Further Research
and Takeaways

15. Areas for Research
Influencer
Desensitization
Are comment
sections KPIs?
Influencer
Identity

16. 16
Influencer Marketing
is the future

17. THANKS!
Any questions?