This document evaluates potential film studios to distribute a new horror/thriller film. It analyzes Lionsgate, Warner Brothers, and IFC Midnight. Lionsgate is described as the largest mini-major studio that has distributed similar genre films like American Psycho. Warner Brothers is one of the major six studios and has distributed horror films like It and Annabelle. IFC Midnight is an independent studio owned by AMC that distributes mainly horror films with a medium budget. All three target audiences between ages 18-50 due to violent and inappropriate content. The document recommends Lionsgate as the best fit due to similarities between their films and the new idea. It also profiles the target audience for the horror genre film as being ages

1. EVALUATION
QUESTIONS
BY A U G U S T B E R N E R
K AT I E ’ S M E D I A C L A S S

2. LIONSGATE
• Largest and most successful
mini-major film studio
• Similar films distributed:
American Psycho, Saw, The
Punisher, Hunger Games
• Similarities to our film: same
genre (horror), initial idea
from American Psycho
• High budget company
• These films try to target a
more adult audience from 18
up to 50 because they are
violent and show
inappropriate content for
children

3. WARNER BROTHERS
• One of the ”big six (five)
• Multiple horror and thriller movies like “It”, “Annabell: Creation”, “A Nightmare on Elm
Street” which show similarities with our film
• High budget company
• These films try to target a more adult audience from 18 up to 50 because they are
violent and show inappropriate content for children

4. IFC MIDNIGHT
• Independent company
owned by AMC Networks
• It distributes mainly
horror movies in all kind
• Medium budget company
• These films try to target a
more adult audience from
18 up to 50 because they
are violent and show
inappropriate content for
children but also people
who can accept a lower
quality of films

5. I would go with Lionsgate because the similarities between their horror/thriller movies
and our idea are really close. Also, it is a well known company which is popular for its
previous films.

6. AUDIENCE
• Age Group: 18-60 (Horror Genre with violent and inappropriate scenes for children;
modern film, nothing traditional or happy = not for older people)
• Living Area: Western City Society (main character is a psychopath as a business guy,
therefore the film represents more the city life); but also for smaller towns and for
suburbs
• Hobbies and Interest: Interest in money business (such as at the Wall Street),
• Education/Jobs: For people with education and maybe jobs in the money business
(again so they can reflect in the main character)
• Income: It targets more at the people with a higher income (main role features a rich
guy killing other maybe even poor people); maybe also people with a normal and
lower income (see main character as an antithesis; how they don’t want to be)