The student conducted research before creating their horror movie trailer, including audience research to determine the theme and analyzing other horror trailers to see techniques used. They researched production companies experienced in horror to add authenticity. Regulations were followed with the addition of a BBFC preview card. When creating the trailer, the student considered typical horror trailer elements like lighting, camera angles, music and more. Research informed choosing a paranormal theme that would appeal to the target audience. The created trailer both used conventions from real examples but also developed its own theme.

1. Evaluation Questions
In what ways does your media
product use, develop or
challenge forms and
conventions of real media
products?

2. It also helped inspire me with
my trailer. The trailers I looked at
and found most helpful were,
The Woman in Black and The
Cabin in the Woods, certain
techniques used were helpful
with the construction of my
trailer.
Before I created my final piece, my horror
trailer, I conducted some audience
research to decide on the theme of my
trailer, taken from the feedback I was
given. I also watched a rang of different
horror trailers to analyse them to see the
use of techniques such as lighting, camera
angles and music.

3. To help the trailer look more authentic I researched other trailers and found that
the production company's were all well known for producing horror pictures , so I
researched Production company's that are known for horror productions, I
researched Dark Castle Entertainment, they have worked on House of Wax, The
Possession and Ghost Ship, they would be good at helping in the production of my
trailer as they are well experienced in working with such films.

4. I also added a preview card to the start of my trailer identifying that the trailer had
been approved by the BBFC and was appropriate for my 15 certificate rating.

5. Todorov Theory
Todorov Theory was produced in 1969. Todorov believed that all films follow a narrative pattern
going through stages starting with Equilibrium then following a event Disequilibrium occurs the
film then goes in a circle returning back to Equilibrium as a result of events being fixed.
The horror genre doesn't always reflect this theory, as with most trailers there is the pattern of
starting at Equilibrium going into Disequilibrium showing no resolve as to entice the audience
into wanting to see the film. My horror genre reflects this theme, Horror films tend to end on a
Disequilibrium like the trailer but the enticement is to see what events lead up and create the
Disequilibrium.

6. When creating my horror trailer I looked at the stereotypical themes of a
horror trailer, the lighting, the effects used, the camera angels, the props,
make-up and the body language.
I created a Brainstorm to plan out my ideas and then decide on the best one, I
also created a moodboard to plan out themes and colours I wanted to use.
Using my audience research I discovered that my target audience would most
like to see a Paranormal based horror.

7. I found that music was a key feature in all horror trailers as it
helps create a atmosphere, when choosing my music I had to
make sure it was appropriate and fitted with my theme. I
wanted my music to create an eerie atmosphere, unknowing.
Overall I believe my trailer was able to use, develop and
challenge the forms and conventions of real media products. I
used ideas and was influenced by other existing trailers but I
used and developed theses ideas to my own theme.