Evaluation Question 3: Combination How do my 3 products connect? How are they a recognisable brand?

1. Evaluation Question 3:
Combination
How do my 3 products connect? How are they a recognisable brand?
Himmet Bahra

2. Style of Photography
• The photography was used in both our digipak and magazine advert. The type of shots we used were very dependant on elements such as
lighting, shadow, contrast and effects.
• When planning the images to take during our digipak and magazine advert photoshoot, we wanted to bring together the main artist and his
USP’s (unique selling points) By doing this, we were able to construct with a guideline to how we were going to incorporate all the elements in
with the type of shot.
• As we wanted to incorporate the fire, a recurring motif within all three products, one of our main USP’s, we aimed to use a variety of different
camera angles and distances when focusing on this and the artist as the main point. We showed a variety of XCU’s (extreme close ups. By
having the fire as a recurring theme within all three of our products, we were able to establish a recognisable brand with a subject tying all
sections together. Other shots including both the artist and the fire were mid shots of the body. An advantage to doing this was that not only
the artists USP was shown ,but also his costume. The costume is a feature seen in all three elements of the production making the artist a
recognisable brand as another visual indicator similar to the use of fire.
• We also had to bare in mind that not only was the raw image going to be used, we would be editing the pictures with a grey scale effect after
adjusting brightness and contrast levels on Photoshop so we styled the pictures in the framing allowing for the text application to ensure there
was enough space above the artists head in the mid shot for the artist and album name which was probably most important.

3. Concepts or Objects of Significance
• One of the imperative concepts of our music video, digipak and magazine advert is the use
of grey scale over our images to contrast with another object, the fire.
• The grey scale was an filter put over our base track shots originally in the initial stages of
our music video to distinguish the difference of grey scale performance with narrative in
colour. However when receiving a critical eye from peer assessors in our class, we agreed
that distinguishing the fire, our USP from everything else proved more effective and also
pushed the idea of the fire as the key theme running through all the products created.
• With the use of grey scale as a concept, this helped showed how the fire was part of the
recognisable brand ‘Bastille’ being shown in all products. In particular, the digipak used
XCU shots to focus onto the fire itself in ¾ panels showing that it is clearly linked to the
artist. Furthermore, we aimed to filmed the projector base track and multiple fire base tracks
to help push the idea of fire in our music video as well.