A media institution is responsible for creating, distributing, advertising, and promoting films. A production company helps produce media by handling budgets, scripts, casting, and scheduling, and is accountable for any issues during filming like injuries or damaged equipment. For a horror film called "Breathless", the document suggests distributing it through large institutions like Warner Bros or 20th Century Fox that can effectively develop, design, advertise, and promote to wide audiences of teens and adults worldwide.