This document evaluates Matthew Wright's media product by analyzing how it does or does not use conventions from real media. The media product uses conventions by including violence in the opening to draw audiences in, focusing on a male main character to match stereotypes. It develops conventions by increasing the fast pace of openings beyond most similar films. The product challenges conventions by focusing on teenage rather than adult characters engaged in violence, breaking the stereotype but allowing younger audiences to relate more.

1. Evaluation Matthew Wright

2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. How are media product uses conventions of other real media products The genre of are media product is British film. During the research stage of conducting are media product we looked at other British films which also tackle the issue of football hooliganism.

4. Within those films we found out that the film openings include some sort of violence to both draw the audience in and also to raise the issue straight away. We therefore decided to add violence into are film opening for the same reasons.

5. Another common convention among British football films is that there is a main character and this character is also male. Many people stereotype football with men which therefore makes it a common convention. We chose to stick to this convention to make sure that we made are audience happy. It is a big risk in a films over all success to change an element many people expect to see when watching a British football film.

6. Films such as football factory and green street all follow this convention.Don’t look back Green street Football Factory

7. How are media product develops conventions of real media products One way in which are media product develops conventions of real media products is through the pace of the film opening. British football films generally start quit fast as it attracts the audience and also makes them aware of the pace the rest of the film will adopt.