- The student used a handheld camera style in their music video, taking inspiration from music videos by Alt-J and Ed Sheeran that also used this technique. Footage was filmed at night outside to emulate the original Renegades lyric video. - For the digipack design, the student took inspiration from Ed Sheeran's "Divide" album cover using bright colors in a pop art style. A handwritten font and photo of the student's hand reinforced a casual theme. - A consistent pop art style using the same font and vibrant colors was carried over to the magazine advert, with the student's face cut into four sections in different colors, drawing on common music promotional tactics.

1. Evaluation Question 1: In what ways does
your media product use, develop or
challenge forms and conventions of real
media products?
George Silke

2. Music Video
 There are lots of music videos that use the hand held camera style that I
wanted to use in my music video for Renegades. For example, Left Hand Free
by Alt-J uses this style for most of the shots in the video. Ed Sheeran also uses
also uses this style in a lot of his videos. I looked at his videos a lot in my
research stage and took some inspiration from them as well. A lot of his
videos are performance based which is also the style that I chose to do for my
music video. When filming my footsteps, I held the camera myself and used
the handheld shaky-cam technique for these shots. I filmed a lot of my
footage outside at night time because the original Renegades lyric video did
this and I wanted to try and emulate it into my video. That video had a man
on a skateboard being followed down the street at night by a camera and I
wanted to try and do something like this for some of my shots in my video.
The man in that video was wearing casual clothes and I wanted to do that in
my video. I wore a hoodie and jeans to match the suburban filming areas.

3. Digipack
 When designing my digipack, I took inspiration from
some of Ed Sheeran’s covers such as “Divide” where he
uses bright vibrant colours. I used a dark green colour
for my cover then added a filter that made it look like
the pop art style of drawings. I used vibrant blues,
greens and purples on my digipack design to keep up
the pop art style. I used the Youngsooks font because it
looks handwritten and “casual”. I was going for a more
casual look for my artist and I thought that the font
matched that theme. For the disc I used a picture of my
hand doing the ok sign to further reinforce the casual,
minimalistic and playful theme. I also liked how it fit
round the hole in the centre of the disc.

4. Magazine Advert
 I used a similar style to my digipack when I
was creating my magazine advert to have a
consistent theme between them. I used the
Youngsooks font again to carry on the casual
look of my artist. I also carried on the “pop
art” theme with the vibrant colours in four
different sections. I used a picture of my
face and then cut it into four even sections. I
then made each section a different colour. A
lot of pop/rock artists use their faces in their
promotional material so to fit into that genre
I did the same. I used similar colours to the
ones I did for my digipack.