2. ARTIST BACKGROUND. My artist came from the hip-pop genre and switched to the pop genre. Therefore i had to concentrate on not just filiming the video but on there whole image, we wrote down some ideas of how they should look like for the video. I wanted to make his style more simple and casual therefore, for most of the video they would have a similar style to the images above. i did not want them to have the hip-pop image anymore the pop star image would suit his new genre of music.
