3. Using conventions
The start of trailer is similar as it has
the production companies logo
A stable equilibrium is used in
both trailers at the start to show
normal day to day life, both start
with a detective .
Both about a serial killer and include interrogation rooms
4. Developing conventions
We put the title and logo of our film
in the same shot as the coming
soon as we knew it needed to be
included but we didn’t want the clip
to be to long
We developed the convention of
crime thrillers showing the detectives
working like by choosing to show
more of his personal life
We developed the
convention of
including the production
company's logo
in the trailer by also
including a distribution
company's logo.
Flash of the dead bodies
with cards instead of just
words
5. We choose to include
new technologies to
keep up to date with
the proliferation of
technology.
We choose to include a shot of a
murder about to take place as
we thought that it would add
more tension to the trailer.
We choose to add a black and white
filter to the gambling scene to show the
our detectives life was distorted and
patchy like the shot itself as in se7en
the detective is seen in the light
We included a
heartbeat sound
instead of the
typical metronome
sound.
We used high key lighting at the
beginning of the death and then
slowly faded to barely being
visible
Instead of using dark all the way
through we did this as the
detectives life was bright and
slowly nearing his death which
is obviously not shown in the
actual trailer.
Challenging conventions
7. Using conventions
1. Colour theme is the same using red, black and white. This is because
they are typical of this genre of film.
2. Close up of face on left hand side, this is due to them being a main
character in the film and them being in it is a huge thing.
3. Background image is the name of film , in shutter island, the island is
in the distance and in ace is high, the card is the main image.
2.
2.
1. 1.
3. 3.
8. Developing conventions
1. In shutter Island the actors face has been given an effect making it
have a red cover to stand out whereas in ace is high the face has less
opacity it make him blur into the background.
2. The titles are both in red and bold however in ace is high it is at the
top rather than central and is accompanied with a tag line.
3. In shutter island only the main people who are involved in the film
are credited in the poster whereas in ace is high there is a lot more
detail into the making of the film.
2.
2.
1.
1.
3. 3.
9. Challenging conventions
1. The production and distribution companies logos have been added
in ace is high.
2. The pictures are the main basis of the ace is high poster whereas the
title is in shutter island.
3. The font used is shutter island is much more bold and block like than
the smooth font in ace is high showing a more intellectual feel to it.
2.
2.
1.
1.
3.
3.
