The document discusses how the media project challenges conventions of typical horror films and trailers in several ways. It created a modernized version of the 2012 film The Possession, but did not follow costume conventions by dressing the young girl in pink rather than white. The trailer used atypical elements like an iPhone torch light and a soundtrack from Planet of the Apes to build tension and surprise the audience. Overall it aimed to challenge expectations while still using some conventional horror techniques.