This is my PowerPoint presentation for the evaluation question 1: In what ways does your magazine use, develop or challenge forms and conventions or real media products?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
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1. Use
Front Cover
I have used a similar font for
my masthead and it goes
over the top of the models
head similarly.
Both magazines have a
coloured strapline going
across the top of the
magazine.
The magazine models look similar
because they have a simple face
and not a cheesy smile.
Both magazines
advertise posters
inside and show a
line of examples of
them.
Both of the magazines have a
coloured circle showing what is in
the magazine.
2. Develop
Front Cover
My magazine has a title
going across the middle of
the page advertising what’s
inside whereas top of the
pops has a circle.
My magazine has more
text and the other
magazine has more
images.
My magazine uses more bright, florescent
colours i.e. the pink and blue whereas the
other uses colours that match each other.
Make up and hair on my model looks more
natural which is good for it’s audience.
My model is not central
like the one on the Top of
the Pops magazine she is
slightly to the right.
3. Challenge
Front Cover
I have used different coloured
fonts when talking about one
thing but the other magazine
keeps it with one colour.
The Top of the Pops magazine
has lots of information in one
place where as mine is more
spaced out.
My magazine has a pink background
whereas the other has no background
this makes mine look more eye catching.
On the Top of the Pops magazine
you can see more of the model and
her hair is positioned differently.
My magazine uses one
font throughout most
of the page making it
look sophisticated
unlike the other
magazine using more
than one.
4. Use
Contents Page
These contents pages look
similar because they both
have two boxes going
vertically and horizontally
around the main image.
Both contents pages
have an editors note
on them welcoming
the reader.
Both mastheads on these pages
use and ellipsis, i.e contents..
The small font and masthead font
is similar on both magazines.
Even though both
magazines are
different colours they
have colour schemes
which make them
look neat and smart.
5. Develop
Contents Page
My contents page uses more
female targeted colours unlike
the other contents page where
they use unisex colours.
My magazine uses ‘regulars’ and ‘features’
subheadings for the content of the magazine which
helps the reader. Whereas the other magazine has
one sub heading reading ‘inside this month’.
In my magazine Ellie is not a
celebrity, she is just a
model. The Top of the Pops
only use celebrities on their
contents page.
The main image for my
contents has been cut out
and placed to the right
whereas the other is
squared and in the middle of
the page.
6. Challenge
Contents Page
My contents page looks
different because I have not
used as many images as the
other magazine has.
My contents page doesn't use all boxes like the
Top of the Pops for the text and images, I have a
circle which doesn't make it look as cubic.
My contents page has
one gradient background
where as the other looks
like it has two layers of
background.
I have used images of makeup on my
contents page not just images of people
like the Top of the Pops magazine have.
7. Use
Double Page Spread
Both magazines use
a quote from the
interview for a
masthead and they
change one word
into a different
colour.
Both Double page
spreads use pull out
quotes which stand
out to make people
want to read the
story.
Both magazines use one main image
and smaller images within the text.
Both double page spreads are
interviews and are in columns of
writing.
8. Develop
Double Page Spread
On my double page
spread there is only
two images but on
the other there is 3
which means mine
would hold more of
the story.
Both main images
are different poses
but they both put
across a happy
atmosphere.
The text on my double page spread is in
two different colours which shows it is in
a pop magazine because they are bright
and the other magazine has just black
font.
The main image that I have used has
been placed on one page to show that it
is a poster, includng prices of what she is
wearing.
9. Challenge
Double Page Spread
My image has a
background on it as
it is a poster, unlike
the other magazines
image.
My double page spread has a gradient pink
background which shows that it is a pop
magazine however the other magazine just
has a plain white background.
These double page
spreads are different
because my
interview doesn't
spread across both
of pages.
My double page spread uses more light
colours and the other is more contrast.