Our media product represents the social group of a working class British girl in the late 19th/early 20th century. Laura Hibbit is portrayed as quiet, simple in appearance, and coming from a working class family/area. She is represented this way to make the audience sympathize with her situation and relate to her vulnerability, enhancing their fright.

1. AS EVALUATION
BY KAYA, SANEL, GIA & RAHEL

2. Questions One
In what ways does your media product use,
develop or challenge forms and
conventions of real media products?

3. Our Inspiration Films
Paranormal Activity

4. The Boogeyman
A spooky empty closet in
the room which is very
mysterious. And opens and
closes on its own with no
one there - scary
They use the conventions
of a thriller by using shock
from the doors opening on
their own, However,
develop forms of editing by
having a computerised
demonic hand coming out
from the inside

5. The woman in black
Build climax through the
non-diegetic sound to build
tension and make the
audience feel
uncomfortable as they are
anticipate to see what's
They use the conventions of a about to happen
thriller by using anticipation
as the lamp is spinning with
the non-diegetic sound is
building, However, develop
forms of editing the sound to
make it sound fast and faster
even though the lamp isn't
increasing speed

6. Paranormal Activity
The way the films narrative
starts very calm and normal
but then tension seeps up
throughout the film to the
highest scare, then switch it
of in a cut and the use of
false hope
They challenge the conventions of a
thriller filming the whole film as it
were a home made video and makes
it seem more real to the audience,
and use forms by having basic
camera shots and angles and
minimal sound effects

7. Insidious
Non-diegetic sound of
whispers while the woman
was listening through a baby
monitor and the volume
control of when it got louder
and louder then the whisper
became a shout, to frighten
They use the conventions of a the audience.
thriller by using climax as the
whispers are getting louder
and louder to a clear shout,
However, develop forms of
camera angle as it was
spinning above her head
making the sense of being
surrounded and costraphobic

8. How we use/devlop/challenge the forms
CAMERA ANGLE
With the camera angles we develop
it by have more interesting angles
where you could see the blood
dripping from under the table onto
the table then the floor creating that
mystery to what's making it drop.
Also when she was walking up top
her door a low angle as she walked
further away to emphasise the bag.
HOWEVER
This is different to films such as
paranormal activity, where the camera is
mostly in a position where by the whole
room is seen, and the paranormal
phenomena happening is shown which
would be challenging the angles usually
used in a thriller

9. How we use/devlop/challenge the forms
CUTS
We use the form of eye line
match to get the audience
excited about what they’re
about to see and why the
character (Laura) is so terrified
at what she is looking at.
SIMULARLY
The in the woman in black they
use eye line match during the
opening sequence when the little
girls are looking off screen then
out the window leaving all to the
audiences imagination till later in
the film

10. How we use/devlop/challenge the forms
‘DREAM’ SPECIAL EFFECT
We have developed the look of a
possession by putting a special
effect called ‘Dream’ onto our clip to
present to the audience there is
someone else in her, and its not her
normal state as well as filming in
from different angles from when she
was herself to show a change.
HOWEVER
In paranormal activity the
woman is on her bed and they
use the form of her being
possessed by changing her
voice and leave the same
angle and shot while it
happened

11. How we use/devlop/challenge the forms
NON-DIEGETIC SOUND
We use the non-diegetic sound to
build up tension and suspense at
most times of the opening
sequence. Also its to create a eerie
mood for the audience, for example
our background music, our sudden
shock music and our thunder and
SIMULARLY rain sound effects
The woman in black use this form
to create the eerie atmosphere
when the actually woman in black
is around and the wind sound
effects around the house create a
spooky feeling towards it for the
audience

12. How we use/devlop/challenge the forms
ELLIPSIS
We use ellipsis to show
continuous time, cut into most
significant movements so the
audience can see it’s a calm
setting and she's taking slow
nonchalant movements
HOWEVER
In Insidious during the opening
sequence they don’t use any kind
of ellipsis as they very slowly
moved around the sound with
intense, uncomfortable music
therefore not making it boring

13. How we use/devlop/challenge the conventions
SUPERNATURAL
We developed the convention
of the supernatural as we not
only has things just moving,
we heard sounds, visuals and
actual ghost abuse towards
the character.
HOWEVER
In Paranormal activity the use the
convention by not showing the
ghost activity, however unlike our
film they did not show sound or
an actual a visual of the ghost

14. How we use/devlop/challenge the conventions
SUSPENSE
We use the convention of
suspense as we created a lot
of suspense at the end of our
opening sequence when the
screen was black the audience
is kept on the edge of their
seats of the unknown
HOWEVER
In the boogeyman they use the convention
of suspense when the little boy is in bed
and he can see a figure getting closer but
when he switched the light on its just a
piece of furniture/clothing in his room –
creating suspense to know what it is, as
the audience know there's something
wrong

15. How we use/devlop/challenge the conventions
FLASE HOPE
We developed the convention
of false hope as when we
build it up, we drop the
tension (false hope) and then
straight after show the ghosts
SIMULARLY
In in Insidious use the convention
when the boy went into the attack
there was diegetic sounds of
creaking hands (of the devil),
putting the audience at the edge
of their seat to a cut into the living
room giving false hope to see
something frightening

16. How we use/devlop/challenge the conventions
SHOCK
We use the convention of shock by have a
black screen with eerie non-diegetic
music with a sudden flash of Laura and
the ghost behind her to make the
audience jump and leave a lasting
impression so that they want tot watch
the rest of the film
SIMULARLY
In the Bogeyman they use the
convention similarly by at the end
of their opening sequence its
silent then the dad gets pulled
into the closet by the bogeyman
and frightens the audience to
which they watch more

17. Narrative structure of our film
We used a non-linear narrative, even though our film starts
at the beginning of our story leading to the end – like a
story book – we show the past of why the ghost are there
and what happened for them to be so angry and
threatening to Laura dating back to the 19th century.
We have an explicit narrative by clearly through the
difference in mise-en-scene, for example, costume, props
and setting to establish the time period in contrast to the
modern day where Britain has developed immensely.
START MIDDLE END

18. Narrative structure of our film
However, in our opening sequence itself we used a linear
narrative as we wanted to establish the setting of the film
in present 21st century and emphasise a mood for the film
and start with a calm but spooky start to build into a fast
climax, as going into the past will disrupt the audience to
engage with the Laura’s feelings throughout –
This is similar to paranormal activity and women in black,
where they started with a calm feeling, building to tension
and thrill to a climax.

19. Narrative structure of our film
USE - how
We use this narrative structure as
we only go to the same timer
period in the past, its very explicit
and clear
USE - why
We use because we want the
audience to understand the
message and idea of our film.
Rather than focus on confusing
structure, we want them to be
frightened and thrilled throughout

20. Theories of our film
We applied our film to the Vladimir Todorov
theory as..
Equilibrium – Laura has just moved in and her life is normal
Disequilibrium – She realises she's being haunted and they disrupt
her life
New Equilibrium – She thinks she let the sprits go and moves
house and her life is equal again
We challenge this theory as, although it does apply to our film,
however, when we reach the new equilibrium, its only for the
character Laura who thinks she has let the ghost free – whereas
they’re still there presenting a false ending

21. Questions Two
How does your media product
represent particular social groups?

22. Who is being represented and Why?
Name : Laura Hibbit
She is represented as a quiet British girl,
who doesn't like to stand out too much
shown through her simple clothing. She is
shown to come from a working class family
and area from her setting and location.
She is represented this way because we
want the audience to sympathise with her
situation and almost put themselves in her
position as the audience can relate to her
and be even more frightened as she would
seem more vunerable.