6th sem related project

1. TITLE OF THE PROJECT
Corporate Social Responsibility – A Study of Bharti
Airtel Limited and Reliance Industries Limited- In
Indian Context
Submitted by
Name of the candidate: SUJIT MAITY
Name of the Supervisor: Prof. Suvankar Chakraborty
Month & Year of Submission
FEBRUARY, 2014

2. Corporate Social Responsibility (CSR) connects businesses to society and helps them to
participate in overall development of the nation.. Tata Institute of Social Sciences (TISS)
strongly believes that implementation of different projects for social welfare is not the
end of CSR. To understand the impact of these projects, an organization has to engaged
expert and needs to carry out Social Audit of these projects.
CSR is defined as operating a business in a manner that meets or exceeds the ethical,
legal, commercial and public expectations that society has of business. CSR is seen by
leadership companies as more than a collection of discrete practices or occasional
gestures, or initiatives motivated by marketing, public relations or other business
benefits. Rather, it is viewed as a comprehensive set of policies, practices and programs
that are integrated throughout business operations, and decision-making processes that
are supported and rewarded by top management.
The Meninges Of CSR

3. Object of study:
The objective of this study is to assess the following
a.To increase awareness of the relevance of CSR
in corporate sectors.
b. Applying the thought of CSR in the business
activity.

4. Research Methodology
 Sources of Data
The study was based on the secondary & primary data. Secondary data
collected from the different websites of some companies like
www.kohanacsr.com, www.ril.com, www.bharti , and directors’
report of different company and some books related CSR.
 Period of the study
The study were related to a period of 7 month, starting from August,2013
and ending in the month of February,2014.
 Tools used
In the course of analysis in this study, various accepted Statistical tools
were used. The use of all these tools at different places were made in the
light of requirement of analysis. Logical inferences were arrived at on the
basis of analysis of data. Accordingly, suggestions and recommendations
has been made in the right place.

5. An overview of CSR:
CSR is defined as operating a business in a manner that meets or exceeds the
ethical, legal, commercial and public expectations that society has of business.
The study group of the Calcutta seminar on the social responsibilities of
business in the year 1969 emphasized certain other features besides the need
for an enterprise to make a profit. It stressed several responsibilities business
has-(1) to itself, (2) to its customers, (3) to the workers, (4) the shareholders,
(5) the community, and (6)the state.
CSR Vs Gandhian Trusteeship
The Gandhian concept of trusteeship sought to integrate the interests of the
Business Corporation and society through a philosophy of egalitarianism. He
preached a philosophy of voluntary social change; he wanted those possessing
wealth to realize the suffering of the poor, often quoting his own Spartan life
style as an example of a life above ostentation and desire.

6. Findings on the basis of Director’s Report Of
Bharti Airtel Limited
 THE SATYA BHARTI SCHOOL PROGRAMME
 Primary School Programme
 Middle School Programme
 Senior Secondary Schools
 Schools in Africa
 COMMUNITY SERVICE AND SUPPORT
 FARMER WELFARE
 HEALTH, SAFETY AND ENVIRONMENT
 GREEN INITIATIVES

7. Findings on the basis of Director’s Report Of
Reliance Industries Limited
 Health, Safety & Environment (HSE)
 Health
 Safety
 Environment
 Education
 Community Healthcare
 Dhirubhai Ambani Foundation

8. An opinion leader survey on corporate social responsibility in France, Germany,
and UK, shows that:
•66% of opinion leaders agree strongly that corporate social responsibility will be
important in the future.
•25% of opinion leaders Agree slightly that corporate social responsibility will be
important in the future .
•5% of opinion leaders Disagree slightly that corporate social responsibility will be
important in the future.
•4% of opinion leaders have no option that corporate social responsibility will be
important in the future.
•0% of opinion leaders disagree that corporate social responsibility will be
important in the future.

9. Agree
Strongly
Agree
Slightly
Disagree
Slightly
Disagree No
option
CSR will be important in future 128 50 14 0 8
CSR will affect the reputation of the Co. 157 38 11 0 5
CSR will affect Share Prices of the Co. 112 56 21 4 7
Is CSR complementary to economic
growth
172 26 0 0 2
Empirical Results
•The survey on corporate social responsibility shows that:
• 64% of respondents agree strongly that CSR will be important in the future.
•78.5% of respondents agree strongly that CSR will affect the reputation of the company.
•56% of the respondents agree strongly that CSR will affect share prices in the future.
•86% believe that CSR & economic growth of the company are complementary to each
other.
Public Perception about CSR
5 point Likert Scale ( 200 Respondents)

10. I believe that social responsibilities of our industrial enterprises should now extend, even
beyond serving people to the environment. This need is now fairly well recognized but
there is still considerable scope for most industrial ventures to extend their support not
only to human beings but also to the land, to the forests, to the waters and to the
creatures that inhabit them. I hope that such need will be increasingly recognized by all
industries and their managements because of the neglect from which they have suffered
for so long and the physical damage that the growth of the industry has inflicted, and still
inflicts on them. Mukesh D. Ambani (Chairman of Reliance industrialist limited) and
Sunil Bharti Mittal (Chairman of Bharti Airtel limited) Due to globalization,
corporations are no longer confined to the traditional boundaries of the nation state. On
one hand, globalization has provided a great opportunity for corporations to be globally
competitive by expanding their production base and market share. On the other hand,
the same situation poses a great challenge to the sustainability and viability of such mega
businesses. Laborers, marginalized Consumers, environmental activists and social
activists have protested against the unprecedented predominance of multi-national
companies (MNCs). The success of CSR initiatives, in future, will largely depend upon
the relationship between the corporate system and the social and political systems. The
notion of a generalized responsibility is not an operational concept, any more than is the
idea of profit maximization.
Overall Conclusion