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Clonetreneurship:	
  	
  
one	
  approach	
  for	
  Iranian	
  upstarts	
  
February	
  20th,	
  2014	
  
Create
Imitate
Innovate
Partner
Which	
  path	
  are	
  you	
  choosing?	
  
Do	
  Iranians	
  choose	
  local	
  over	
  foreign?	
  
Local
Foreign
Don’t	
  underesBmate	
  reiteraBve	
  progression	
  	
  
What	
  is	
  the	
  learning	
  gap	
  between	
  you	
  and	
  them?	
  
Localisations
Narrow the
learning gaps first
by partnering with
foreign companies
Partial offshoots
Spring out with
your own micro-
innovations
Innovate your own
Break off with your
own projects once
you’ve adopted
the best practices
One	
  roadmap	
  for	
  would-­‐be	
  entrepreneurs	
  
Iran	
  is	
  a	
  black	
  box	
  to	
  Foreign	
  Companies	
  
Put	
  together	
  the	
  market	
  stats	
  
How	
  to	
  introduce	
  yourselves	
  
Inform them on
the state of the
market
Point out your
expertise and
interests
Suggest an initial
experiment
together
Build	
  and	
  refine	
  your	
  public	
  profile	
  
Social media
profiles like on
Linkedin
Microsites with
messaging in
multiple languages
Affiliations with
parallel companies
Best practice in
communicating
Credibility
Never	
  sell	
  yourself	
  at	
  the	
  beginning	
  
PosiBon	
  yourself	
  as	
  an	
  advice-­‐seeker	
  
Focus	
  on	
  pracBcal	
  barriers	
  to	
  entering	
  Iran	
  
Payment gateways
Fund transfers
Local
marketing
Customer
support
Content
Approval
Community
management
Use	
  as	
  many	
  barriers	
  to	
  your	
  advantage	
  
SaaS e-shops
Digital
media
Portals
Thank	
  you	
  ::	
  amir@conovi.com	
  	
  
February	
  18th,	
  2014	
  

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Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 

Clonetrapreneurship - Amir-Esmail Bozorgzadeh