My masthead/logo uses similar fonts, boldness and sizing as a real local newspaper shown for reference, with some differences. The inclusion of a symbolic eye logo challenges conventions of real local newspapers. My color scheme develops forms of a real newspaper logo while ensuring the logo is easily identified and taken seriously. The way secondary stories are distinguished on the front page uses conventions of real local newspapers.

2. My masthead/logo uses forms and
conventions of real local newspapers
as the one shown on the right by using
the same font; Times New Roman.
Aswell as similar boldness and sizing.
Not all the words are sized the same, I decided not to use this traditional,
similarly the word ‘The’ in my classic font which is authentic to
masthead is smaller whereas the rest newspapers as I didn’t want my
are of the same size. newspaper to come across as
outdated, also I found this font was
more commonly used amongst
National rather than local newspaper.

3. The inclusion of a
symbolic logo i.e an
eye: A way in which my
newspaper challenges
conventions of real local
newspapers as majority of
them did not include one.
The way in which they
font is written, eg;
size/composition/font/style
/ colour is their logo
My colour scheme: Another way in which my newspaper logo
challenges conventions of a real newspaper as I have not yet
come across any logos which use the same colours.
However the colour scheme of my logo uses/develops
forms of a real local newspaper logo as it is still fairly
neutral nothing too bright or flashy.
To ensure it is taken seriously, aswell as being easily
identified by my audience as a local newspaper.

4. In reference to the number of columns
: there isn’t a particular convention
that my product uses, develops or
challenges as the number of columns
vary between different editions and
amongst different newspapers.
The way the secondary story on my front
page is distinguished by being written in
white font against a black background is
a use of a convention of a real local
newspapers :