This document outlines a pitch for redesigning a coffee shop's menu and creating social media banners. It includes a content outline focusing on updating the menu's aesthetic while keeping things simple, as well as creating banners using the same balloon theme. The target audience is identified as younger students and part-time workers in the local area. A production schedule is proposed to first redesign the menu by a certain date, then focus on the banners, with one person completing the work using Photoshop and InDesign without an external budget or personnel needed.

1. Pitch

2. My client

3. Content outline:
• WHAT THEY WANT + WHY
• MENU REDESIGN (1ST PRIORITY)
• SIMILAR AESTHETIC spruced up
• NEW FEATURES EG. GRAPHICS, CONTACT
• BALLOON THEME
• KEEP THINGS SIMPLE + STICK TO STYLE SHEET

4. SOCIAL MEDIA BANNERS: 2ND PRIORITY
-BANNERS CREATED = MORE PRESENTABLE
SOCIAL MEDA.
-USE SAME THEME (BALLOON)
-CONTACT INFO = USEFULL
-PRESENTING ALL INFORMATION QUICKLY TO
IMPROVE CUSTOMER EXPERIENCE

6. Similar layout from
coffee menu

8. Basic mock up
banner
balloon

9. Target Audience:
• FOLLOWED WHAT BRIEF SAID
• YOUNGER (18-25)
• PRODIMNANTLEY FEMALE
• STUDENT (NOT MUCH MONEY)
• SPLIT AUDIENCE (STUDENT + STONER)
• MORE DIFFICULT DUE TO SPLIT AUDIENCE
• ALL IN YORK GEODEMOGRAHIC
• TARGET MAINLY STUDENTS

10. • Personnel requirements:
• Work done by self due to nature of project
• On computer using software such as
Photoshop.
• No actors, photographers, extras or helpers
needed

11. Budget:
• No Budget needed at all.
• Software: Photoshop and InDesign already
purchased on college + home
• Resources such as computer already available
• Transport not needed- cuts down cots.
• No personnel needed for hiring = no money
spent
• No rentals.

12. Production schedule
• Menu first due to main priority
• 12th May- Create balloon graphic + other graphics
needed
• 13th May –Lay out text on InDesign
• 15th May -Import graphics
• 16th May- Start on social media banners
• 17th May continue
• 18th-19th When finished, import balloon graphic
• 20th and onwards – touch everything up and
make adjustments where necessary

13. Questions?