Tom Critchley created a music magazine to represent the indie music genre and social group. In his document, he analyzes real magazine layouts and conventions to inform the construction of his own media product. He draws inspiration from techniques like pull quotes, background images, and interview formats. Critchley learns skills in Photoshop and Publisher to design professional pages. He represents the indie audience through clothing styles, obscure band names, and a focus on small, underground music. Critchley improves from his preliminary work by refining images, adding structure and context to pages, and better representing magazine conventions.