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Evaluation Question 3:
      Feedback
 What have you learned from audience feedback?
First Draft of the digipack front
              cover
                    Feedback screenshots
                     from a Facebook
                     conversation and
                     comments about the
                     third draft of the
                     digipack

                    After much similar
                     verbal feedback from
                     peers, I went though
                     four designs, each
                     similar in style
1   2




3   4
Final Draft of the digipack




After four drafts I was still receiving heavy constructive criticism, so I looked
at the essentials and created a much simpler composition. This turned out
  to be a special CGI render of a large cube made of tiny cubes; this also
             closely follows the visual themes of the music video.
Magasine feedback
 I created the magasine
  advertisement from the ashes
  of the fourth digipack design.

 My resulting composition was
  well received by the people who
  liked my Facebook page, with
  constructive criticism
  screenshots from posts below.




                                     Above – a screenshot of a
                                      post on my Facebook page,
                                      which I used as a medium to
                                      collect feedback, which is
                                      seen in the screenshot to the
                                      left
Further magasine feedback




              Above – in response to
               previous comments on the
               magasine I created this image
               testing subtle differences in
               colour correction, so I could
               demonstrate my options
              Left – responses to the image
Before and                               After




The ‘before’ image to the left, the ‘after’ image to the right. The differences are all
     results of what I learned from feedback – the colour correction in the latter
   image looks far more natural. New text alignment in the final design is also a
                                result of verbal feedback.
Response to the music video
 After dealing with the two
  ancillary products, I posted the
  finalised music video for
  feedback. All comments on the
  music video were positive,
  primarily praising the CGI
  sequences. I learned from this
  that employing the use of
  spectacle works very well when
  making music videos to songs
  created for the opening
  sequences of 007 films.

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Evaluation Question 3

  • 1. Evaluation Question 3: Feedback What have you learned from audience feedback?
  • 2. First Draft of the digipack front cover  Feedback screenshots from a Facebook conversation and comments about the third draft of the digipack  After much similar verbal feedback from peers, I went though four designs, each similar in style
  • 3. 1 2 3 4
  • 4. Final Draft of the digipack After four drafts I was still receiving heavy constructive criticism, so I looked at the essentials and created a much simpler composition. This turned out to be a special CGI render of a large cube made of tiny cubes; this also closely follows the visual themes of the music video.
  • 5. Magasine feedback  I created the magasine advertisement from the ashes of the fourth digipack design.  My resulting composition was well received by the people who liked my Facebook page, with constructive criticism screenshots from posts below.  Above – a screenshot of a post on my Facebook page, which I used as a medium to collect feedback, which is seen in the screenshot to the left
  • 6. Further magasine feedback  Above – in response to previous comments on the magasine I created this image testing subtle differences in colour correction, so I could demonstrate my options  Left – responses to the image
  • 7. Before and After The ‘before’ image to the left, the ‘after’ image to the right. The differences are all results of what I learned from feedback – the colour correction in the latter image looks far more natural. New text alignment in the final design is also a result of verbal feedback.
  • 8. Response to the music video  After dealing with the two ancillary products, I posted the finalised music video for feedback. All comments on the music video were positive, primarily praising the CGI sequences. I learned from this that employing the use of spectacle works very well when making music videos to songs created for the opening sequences of 007 films.