The document discusses how the media product uses and develops conventions of horror films by incorporating a 'horror villain' character with a traumatic past, resembling figures like Freddy Krueger. It highlights a challenge to media conventions through the portrayal of the villain as a victim rather than a straightforward murderer, aiming to create a more complex character. The casting choices reflect gender stereotypes, opting for a male lead to avoid the sexualization often associated with female villains, which helps present the character as a serious source of fear.