The document provides an evaluation of a music cultural magazine called "Melody". Some key points: - The magazine covers a wide variety of music genres, mostly indie folk, and helps readers keep up with mainstream music trends. - It reaches its audience by sharing readers' musical experiences and events they have attended. - The magazine also profiles upcoming artists.

1. EVALUATION
By: Noir El-Nour

2. P •music cultural magazine
•Current information about the latest
r music trends.
•multitude of genres, mostly indie folk
o •keep up to date with more mainstream
music.
f •Melody reaches their audience through
having their own
i •readers musical experiences and other
events that they have attended
l •Upcoming Artists
e

3. what way does your media
product use or challenge forms
C and conventions?
o
Strapline
n Date line
v
Eye contact
e Cover line
n
t Conventions that I have used on the front cover:
i  The strapline is a convention that i wanted to include on my front cover because I think that
it is a simple way of telling an audience what they can be expected to see without taking up too
o
much space and crowding the page.
 Another convention that I wanted to use is the eye contact with the models; this is because I
think that it gives a direct feel to the reader and also makes it eye catching.
n  I have also used a red colour font for the Masthead which allows the front cover of my
magazine to be direct to the audience and grasps their attention.

4. E
y
e
F
l  The eye flow used in the Rolling stone's magazine is a “C” shape; Whereas the
o
eye flow that I have used on my own magazine is a “S” shape - because I feel that it
would give the readers some fluency when seeing the front cover.

5. C The image wall that has been used
o
in Rolling Stones contents page is
something that I didn’t include in
my contents page as I felt the
n
unforced look would allow for a
more refined audience.
v
Editors Note
e Page Numbers have been used to
highlight to the audience that main
n
features in the magazine
Editorial Pillars that I have used
t
allows the reader to find
something specific that they want
to read .
i The Editors Note that I have used on my contents page is conventional to most music
o
magazines. I kept this convention because I think that it gives a more personal feel to the reader
and can also give a brief overview of what can be included in the issue.
A convention that I have broken would be to not use an image wall or a photo of past issues
n because I wanted to give the contents page a simple look which I think gives it a quite,
sophisticated edge.
s

6. C
o
n
v More fluidity when
reading the contents
e page and articles.
n
t
i
o
n
s

7. C
o
n
v
e
n
t
i BEFORE:
Dull
AFTER:
 Fun
o Lifeless
Too Dark and dim
Young
Can be idolised
n
s

8. C
o Drop Cap
n
v
e
n I have kept to most of the
conventions used in a music
Things that I haven’t included such as
explanatory text and
t magazine double page spread such
as:
image anchors
no background - models stand out
i  using drop caps
Slugs
 It is more common to have the picture on the left
page
o pull quotes
captions
n
s

9. E
y
e
F
l
o The eye flow on this page is a C shape.
w
Unconventional as it should be the image pulling the readers to the left
side of the page, but it is instead the text.

10. How are particular social
S
groups represented?
o B–E
c  Young Adults
i
a
l
G
r
o
u
p
s

11. What media institution might
distribute your media product
D and why?
Bauer Media
i IPC Media
s NME – could be a competitor but Q Magazine is distributed by them –
however their target audience is different to
t they do not have a large range for an
audience my own as it reaches over 25 year olds
r They reach more women then men Kerrang has a different type of audience as
well as the genre of the magazine is rock
and my own magazine targets both
i They don’t seem to have a lot of
b experience when it comes to ◘Gap in this market for my own publication
as my audience is 16-25 year olds and the
advertising music magazines and so
u there may be a problem with the genre is more versatile than both others.
◘Able to reach world wide
t development of my own publication.
◘Online media as well.
o
r
s

12. Who would be the audience
A for your media product?
My Target audience:
u  16-25 year olds
d High achievers
i Avid listeners
e
Followers of music and culture
Male and female
n Looking for new music ALWAYS!
c  Could have a job
e University and college students

13. How did you attract/address
your audience?
A
d The language:
d  Colloquial, conversational
-EG: Using words such as “Exclusive”
r “before you die”
e - Invites the audience to read the
magazine as it addresses them and
s includes them in the topics talked
about in the magazine.
s - They are able to see the contents is
personalised to the readers as a whole.
i
n
g

14. A The Editors Note:
d -Conversational tone when reading it
-Makes it more open to new readers
d
- Gives an overview to the issue and
magazine as a whole
r Subscribe section:
- By allowing the first issue free, the readers
e would be more inclined into subscribing to
the magazine.
s
s
i
n
g

15. A
d Competitions:
d
- Spine Line Competition; involves the readers
with the production of each issue, something that
they themselves can see and be motivated to do.
r Contact Details:
e
- Audience able to get constant updates
- Constant streaming of latest musical and
s
other media outlets.
Editorial Pillars and Topics:
s -Addressing the audience
Reviews on the things they should hear and
i watch; topics and contents tailored for the
targeted audience
n
g

16. A Tone:
d
-Introduction; warm inviting and leads
strait into the interview
d Picture:
-Fun, young picture
r -Right hand side – pull quote draws
the attention to the article
e Language:
s
- By having question and answer
audience able to see the answers they
s
want to see, may not want to read the
whole thing
-Colloquial language; “haha”, “yeah”
i -Use of exclamation marks creates a
more conversational feel when
n reading – therefore appeals to a
younger audience
g

17. What have you learnt about
technologies from the process
S
k
of constructing this product?
PHOTOSHOP: POWERPOINT:
i  I learnt how to edit images to hide  I learnt how to present information
l blemishes and scars on an eye catching presentation
l
I also learnt how to change lighting I leant how to use the shapes and
and contrast levels within the other tools to emphasise the key
s picture concepts on my documents
How to put the grid up to make I learnt how to simplify information
everything inline. on each slide and how get my main
L information across simply and
e effectively.
a
r
n
t

18. S BLOGGER: SLIDESHARE:
k
 I used this to upload More professional
i presentations and publications
l All I had to do was to paste the
Easier to upload onto the blog
because you just need to paste the
l URL or embedded link into embedded link and then press
compose and then giving it a title upload.
and publishing it.
s
L
e
a
r
n
t

19. preliminary task, what do you
feel you have learnt in the
P progression from it to the full
that product?
I think that the improvements
r I have made with my
music magazine are:
e
l
 making the cover lines stand
out from the background
i Having dates
m Barcodes
i
Eye contact with the model
n and reader
a
r
y

20. P
r
e
l
i
m
i
n School Magazine: Music Magazine:
a  Plain Much more use of the white space
r No real range within the content of the
magazine
More content
More structure
y Pictures are not really diverse.

21. Thank you for
Listening