The group discussed their campaign aims to address non-English speakers who may feel influenced or pressured when voting. Their primary audience is non-English speakers, who make up 51% of the UK population. They want to portray the confusion and misunderstanding non-English speakers may feel about the voting system through an image of a person with headphones looking confused and the word "election" in different languages. The wavy layout of foreign words is meant to show how non-English speakers feel receiving information only in English. The plain white background contrasts with the black writing and image to emphasize their message.