Based on audience feedback about a new media product and advertising campaign, the document outlines 5 areas for improvement: 1) Emphasize mobile compatibility more, 2) Explore partnerships with internet cafes to advertise mouse pads, 3) Provide more information about the competition to clarify what is meant by "stranded", 4) Clarify the offer of a reciprocal article write-up between the product and a magazine, and 5) Develop additional poster designs that gradually reveal more details about the game. The document describes steps taken in response to each feedback area, such as increasing QR codes, contacting cafes about mouse pads, planning a game trailer, and designing limited edition informational posters.