The document discusses a magazine targeted towards fans of classic rock and heavy metal music. To appeal to this audience, the magazine uses conventions from similar publications. It features a dark cover with bold fonts and images to draw readers in. While focusing on older artists through discussions and using gold, the cover also features a younger person to widen the target demographic. An article in the magazine highlights both younger and older artists to further appeal to a range of ages. The price was kept affordable to not exclude young readers.