The EU SME Centre provides a range of support services to help small and medium-sized European enterprises establish and develop commercial activities in China. The Centre focuses on the crucial early stages of market penetration by offering information, confidential advice, networking events, and training. It also acts as a platform connecting European public and private sector service providers to SMEs. The Centre's team of experts provides free, practical advice and assistance on legal issues, standards, human resources, training programs, and connecting SMEs to other service providers to facilitate business development and success in the Chinese market.