Business Opportunities in Smart Banking in
Central and Eastern Europe
The banking sector in Central and Eastern Europe (CE...
Banks  operating in Central and Eastern Europe and the varied markets in the banking sector 
offer business opportunities ...
Smart banking finpro
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Smart banking finpro

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The banking sector in Central and Eastern Europe (CEE) is open to foreign innovations and demand for modern, smart ICT and software solutions is strong.

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Smart banking finpro

  1. 1. Business Opportunities in Smart Banking in Central and Eastern Europe The banking sector in Central and Eastern Europe (CEE) is open to foreign innovations and demand for modern, smart ICT and software solutions is strong. Changes in the European Union’s banking legislation, a growing loan market and a heterogeneous banking industry with only modest competition make the CEE banking sector a great opportunity for Finnish ICT, digital solution and software companies seeking growth. While banks want to improve their cost-efficiency, the focus is also on attracting customers and boosting sales with new offerings. In 2000–2010, the banking and insurance sector in eastern Europe experienced Europe’s highest levels of foreign direct investment. Following the financial crisis, new EU legislation set higher capital requirements for banking operations. These legislative changes have created a huge need for restructuring within the banking sector. Currently, banks are facing pressure to adopt new business models, find solutions for delivering new services and manage banking security issues.
  2. 2. Banks operating in Central and Eastern Europe and the varied markets in the banking sector offer business opportunities in several segments: • • • • • Smart banking solutions to attract and manage additional customers - examples include software solutions that offer enhanced security, encryption tools and CRM solutions Solutions such as online bank services or call center applications that allow the number of bank branches to be reduced Applications and automation tools that can be used in the banking sector, including CRM solutions and solutions based on RFID technology Solutions that integrate sales into software applications The conceptualization and design of smart banking services and related product development Gaining a foothold in this growing market can open up major opportunities for Finnish companies. Many international banking concerns already have a presence in CEE markets and access to a national bank can open the door to international banks of significant size and reputation. For example both Switzerland and Austria are aiming to maintain their position as banking sector pioneers by continuing to provide high-end products and solutions The time is now right: the market is growing and the demand is there. Finpro’s experts can act as matchmakers for your company, helping you meet the right decision makers and identify the business opportunities that offer the best potential in the CEE banking sector. This market opportunity is identified and verified by Finpro’s regional experts with in-depth market and industry research and interviews with banks’ decisions makers. We have the market knowledge, the internationalization expertise and the connections you need to help your company find the right track for growth in Central and Eastern Europe. Contact us to arrange a detailed discussion of business opportunities for your company! Michael Warner Senior Consultant michael.warner@finpro.fi +358 40 3433 386 Seppo Keränen Area Sales Manager seppo.keranen(a)finpro.fi +358 400 535 907 www.finpro.fi www.finpro.fi/english-pages/opportunities-worldwide

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