This document discusses Centro's Transforming Bus Travel (TBT) partnership program. TBT aims to improve bus services in the Centro region through voluntary partnerships between Centro and local bus operators. The partnerships have delivered network reviews, infrastructure improvements, new vehicles, and higher service standards. Going forward, TBT plans to build on this success by strengthening existing partnerships and pursuing additional opportunities to enhance the customer experience.

1. Delivering Transformational
Change Through Partnership
Pete Bond – Head of TBT
Centro

2. In the bus industry
What is Partnership?

3. Is it a launch event?
What is Partnership

4. or… is it this?
What is Partnership

5. …maybe more like this?
What is Partnership

6. 6
• Over 2.5 million people
• City of Birmingham
• Wolverhampton and Coventry
• 7 district authorities
• 285m bus journeys annually
• Growing local rail network
• A single tram line
• Birmingham has more canal
miles than Venice
The Centro Region

7. • 92% commercial
• 8% tendered
• Largest operator – 82%
• Second largest – 8%
• Remaining 24 – 10%
• 12,200 bus stops
• 11 bus stations
• 2,100 buses
The Centro Region

8. What is TBT?
Transforming Bus Travel

9. • Understand & recognising each others challenges
• Breaking down barriers
• Find the ones that we can overcome
• Have a plan
• Do it!
Common agenda
What is TBT?

10. The way we
communicated before
TBT
Transforming Bus Travel

11. TBT provides
• Overarching framework for Partnership working
• Recognising the importance that increased mobility has
for a modern and prosperous society
• A mechanism to support economic growth, social
inclusion, tackling congestion and reducing climate
change
• Voluntary Partnership - Modernising and enhancing bus
travel
• Improving the quality of service
• Putting the needs of the passenger first
• Joint initiatives with District Authorities and Bus Operators
Transforming Bus Travel

12. Transforming Bus Travel
Network Review Areas – 10 geographical networks
2008 - 2013

13. Partnership Agreements
• Dudley Partnership
• North Walsall Partnership
• East Birmingham / North Solihull
Partnership
• Coventry Partnership
• Wolverhampton and West Walsall
Partnership
• TBT2 Partnership
• Sandwell Partnership
• ANITA / Solihull Partnership – involving the private sector
• North Birmingham Partnership
Partnerships in Action

14. Coventry
TBT Highlights to date
The network review delivered a
brand new network in February
2012
Resulted in higher frequency
services for 60% of the residents
of the City
Massive investment in new
infrastructure throughout the City
Centre
A new style of information and
major joint promotions of services
Electric buses

15. 15
TBT 2 - Centro & National Express
• Higher levels of vehicle investment
• New green buses
• Mobile cleaning
• Joint driver awards
• Massive Real Time investment
• Vehicle cleaning standards
• Joint funding for bus control
centre
TBT Highlights to date

16. Birmingham & Solihull Partnership
TBT Highlights to date
£11m of public transport infrastructure
improvements
Additional bus services providing a new 24 hour
bus service funded through private partners
Centro continues to deliver
improved quality services on
its contracted rural Solihull
routes and grow patronage
Delivered some journey time improvements at
key junctions in the East Birmingham
Partnership area.

17. Marketing, Communications
& Passenger Information
TBT highlights to date
Safety & security
Crime reduction

18. Birmingham City Centre Interchange
• Centro have introduced the first Statutory Quality
Partnership Scheme (SQPS) through TBT, one the biggest
of its kind in the United Kingdom to date.
• Improved standards in vehicles and infrastructure
• Improved air quality
• Improved customer facilities
TBT highlights to date
Customer Satisfaction
and Monitoring

19. A new era in Partnership
• From July 2013 a new Partnership
era will commence with the launch
of Partnership Plus, a new 2 year
agreement.
The future

20. • Building on the success of TBT and raising the
standards of partnership, initially with National Express
• Identifying further opportunities to improve the customer
experience through renewal of current multi-operator
partnership agreements
• Working with Government and the industry to deliver
passenger growth opportunities in our region
The future

21. • Increased customer engagement
• Clear customer disruption management
• Delivery of new ‘gold corridor’ routes
and development of the first Sprint Bus
Rapid Transit corridor
• Increased emphasis on highway
improvements
• New network of services for Brierley Hill
in Dudley
Raising the game

22. • Clear commitments to smartcard
integration across all modes and
operators, linking to new technologies
• Focus on engagement with front line
staff – drivers, inspectors and travel
shop staff, to improve the customer
interaction
• Safety and security focus on improving
passenger perceptions
The future

23. delivering bus services
through a
one organisation ethos!
Common agenda