Kaizor Innovation is a strategic innovation consultancy that has conducted user research in China for over 16 years. They have insights from research in homes and offices across 1st, 2nd, and 3rd tier cities in China. The document discusses leveraging Hong Kong's strengths such as its stable business environment and rule of law to scale innovative companies into mainland China's massive market of over 1.3 billion people. It provides examples of how even small cities like Israel and Finland have produced globally successful tech companies, suggesting Hong Kong could do the same.

1. West v.s. China Tech:
Your Unique Opportunity
Kaizor Innovation
Elaine Ann, Founder / Director

2. source: http://oniixmobile.com/tag/chinese-market/

3. Did you know?

7. Did you know?

8. © Copyright 2002-2015 Kaizor Innovation Limited.
2018 US$30 billion

9. © Copyright 2002-2015 Kaizor Innovation Limited.

10. Did you know?

15. BACKGROUND
We conduct
ethnographic/user
research/user testing
in China for product
and services innovation
for the past 16 years in
1st, 2nd and 3rd Tier
cities in China.
Users ranging from:
•Self-employed
•Business owners
•Technology managers
•Sales managers
•Marketing managers
•Executive secretaries
•Government officials
•Stay-at-home moms
•College students
•Hospital staff
etc.
We’ve conducted
research in homes,
offices, retail and
captured videos and
insights evidence for
our client’s product
teams.
BEIJING
Kaizor Innovation is a strategic innovation consultancy
with over 16 years of experience helping MNCs and
Western innovation consultancies strategise their
products for the China market including:
• medical
• healthcare
• consumer electronics
• mobile payment
• internet businesses
• retail security
• luxury brands
• etc.
16years
500china homes
3000hours of videos
SHANGHAI
HONG KONG

16. OUR CLIENTS - GLOBAL

17. Elaine’s Background

18. © Copyright 2002-2005 Kaizor Innovation Limited.
Shenzhen
华东
华北
华南
⼤大⻄西北
华中
We’ve conducted User Research in many 1st / 2nd / 3rd Tier cities in China:
• Shanghai
• Beijing
• Hong Kong
• Shenzhen
• Guangzhou
• Dalian
• Shenyang
• Wuhan
• Tianjin
• Tangshan
• Shijiazhuang
• Nanjing
• Ningbo
• Jinghua
• Xiangshan etc. © Copyright 2002-2010 Kaizor Innovation Limited.

20. Where is the Opportunity?

24. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B

27. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B

28. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B
HK

29. source: http://brilliantmaps.com/population-circle/
HK
7 Billion Worldwide

32. Alibaba Launches Unmanned Hotel

33. VR／AIAP／IP
U.S.China

35. Tech
Design
WesternLifestyle
AsianLifestyle

36. U.S.CHINA HK
1.3 billion 7 million 320 million
China internal market <— both ways? —> Globalization
Relationship over Law Rule of Law Rule of Law
Chinese East meets West Multi-cultural
Mandarin NICAM English
RMB Multi-currency World Currency
Emerging Market <— both ways? —> Developed Market
Low Trust / Quality High Trust / Quality High Trust / Quality
Fast Western
Follower
Asian Lifestyle
Innovation
Western Lifestyle
Innovation
AI / Robotics /
VR / AR
Food / Health / Edu /
Wearables
AI / Robotics /
VR / AR
Copying Trading R&D

38. Leverage HK’s strengths
Scale into China
Mass
Customization
Upcycling
Quality
Assurance
Mobile/
Wearable
East
Meets West
Chinese
Soft Power
Reinvent
Traditional
Industries
Food
Culture
Service
Speed

40. http://creativecities.britishcouncil.org/files/data/exploratory/Breakthrough%20cities%20report.pdf
Creative Cities Study: (UK British Council)

41. • Stable Biz Environment
• Transparent Rules of the Game
• Rule of Law
• Low Entry Barrier to Biz
• Low Tax
• Good IP Protection
• Entrepreneurship Culture
• Trust & Biz ethics
• Flexibility in Biz
• Uncensored Internet / Media
• International Mixed Culture
• Quality Management Skills
• Easy to Obtain + Sustain Visa
• Raise Capital for Biz Expansion
• Low Rent
• Market Size
What Innovation needs? HK v.s. BJ/SZ
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42. Next Steps…

43. DEC 1

48. www.elaine-ann.com

49. Join Us!
www.digitalchina.kaizor.com

50. thank you.

51. Questions?

52. elaine.ann@kaizor.com
WeChat
www.kaizor.com

53. Too small to innovate?

54. 8 million people 7.3 million people
ISRAEL HONG KONG

57. 5.4 million people 7.3 million people
FINLAND HONG KONG

58. 2017 IPO
US$ 1Billion Valuation
Raised US$42M VC Fund

59. NOKIA
Year 2000
4% of Finland’s GDP
21% of Total Exports

60. 5.4 million people 7.3 million people
FINLAND HONG KONG

63. © Copyright 2002-2010 Kaizor Innovation Limited.