Ireland is experiencing a baby boom right now. In collaboration with Ireland's largest online community of moms - eumom - Amárach Research has recently conducted a survey of over 3,000 moms about their circumstances, brand preferences, and influences.
2013 Digital Marketing in Canada Research ReportDigital Giants
In 2013 Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies.
The Great (Dis)connect: A Digital “State of the Nation” for Canadian Companies
Canada is one of the most socially connected nations in the world. Then you would assume that Canadian companies are all over social media and seizing every opportunity to engage with B2B and B2C consumers.
Here at Digital Giants, we’re an inquisitive bunch and we wanted some hard data to prove this assumption. So we teamed up with Vireo Research and did a survey of 340 Canadian senior-level marketing professionals to test the “state of the digital nation” in Canada. It turns out our assumptions were wrong. Canadian companies are not keeping up with socially connected consumers, and this reality is putting them at risk of losing business to their competitors.
Here’s a little snapshot of the survey results:
Only 36% of Canadian companies have embraced social media
Only 20% have a digital marketing strategy
86% admitted to at least one internal barrier to digital marketing
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Social Marketing in practice to create a new health behavior in the household...Nuno Maia
Introducing in the market for the first time, a Micro Nutrient Powder Mozambican brand. The brand creation process involved research in households related with buying behavior, cooking routine and family behavior towards meals and drinks. On the brand creation and communication, research was based on stimulus and understanding of the brand promise vs product benefits.
Submission No. 104
4th European Social Marketing Conference,
5-7 September, City of Antwerp, Belgium.
With so much more to do, and less time to do it, moms are blending traditional and digital media in surprising new ways. Meet Media Mom: always-on, in control and changing the rules for marketers.
2013 Digital Marketing in Canada Research ReportDigital Giants
In 2013 Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies.
The Great (Dis)connect: A Digital “State of the Nation” for Canadian Companies
Canada is one of the most socially connected nations in the world. Then you would assume that Canadian companies are all over social media and seizing every opportunity to engage with B2B and B2C consumers.
Here at Digital Giants, we’re an inquisitive bunch and we wanted some hard data to prove this assumption. So we teamed up with Vireo Research and did a survey of 340 Canadian senior-level marketing professionals to test the “state of the digital nation” in Canada. It turns out our assumptions were wrong. Canadian companies are not keeping up with socially connected consumers, and this reality is putting them at risk of losing business to their competitors.
Here’s a little snapshot of the survey results:
Only 36% of Canadian companies have embraced social media
Only 20% have a digital marketing strategy
86% admitted to at least one internal barrier to digital marketing
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Social Marketing in practice to create a new health behavior in the household...Nuno Maia
Introducing in the market for the first time, a Micro Nutrient Powder Mozambican brand. The brand creation process involved research in households related with buying behavior, cooking routine and family behavior towards meals and drinks. On the brand creation and communication, research was based on stimulus and understanding of the brand promise vs product benefits.
Submission No. 104
4th European Social Marketing Conference,
5-7 September, City of Antwerp, Belgium.
With so much more to do, and less time to do it, moms are blending traditional and digital media in surprising new ways. Meet Media Mom: always-on, in control and changing the rules for marketers.
Revolutionary Consumer Products - Consumer Products: Company presentation by Nadine Hellmann, CEO & Founder of Little Tummy, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Brand Audit for IMC 613: Brand Equity Management. Brand Audit reviews overall health of Plum Organic's brand image and includes recommendations on how to strengthen the brand moving forward.
this presentation is related with parent monitoring on their babies while they are out of their houses, or at work, The selected organization give many benefits to parents w.r.t. monitoring, protection and others.
Our team project required us to create a product for FMCG company Unilever, keeping in mind the company's existing brand portfolio and product range. We created a product for children aged two and above, under a brand name 'Captain Kefir'. The product's USP was Kefir grains and Bee Pollen, focusing on the health of the child's gut. International Marketing Strategy is outlined in this presentation.
Frank Strategy Vancouver developed this Brand Model for an early stage company intending to sell baby and maternity products. Deep consumer research underpinned the strategy. Extensive studio work was required to create the Communication Platform.
A two-part report published in February 2004. Part one details and analyses the results of a MORI poll, which found that 84% of parents felt that companies targeted their children too much. It also sets out the Family and Parenting Institute’s recommendations and looks at how other countries approach the issue. Part two presents the full report of a conference on marketing to children, which brought together opinion formers and policy makers in an open debate on the topic.
Revolutionary Consumer Products - Consumer Products: Company presentation by Nadine Hellmann, CEO & Founder of Little Tummy, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Brand Audit for IMC 613: Brand Equity Management. Brand Audit reviews overall health of Plum Organic's brand image and includes recommendations on how to strengthen the brand moving forward.
this presentation is related with parent monitoring on their babies while they are out of their houses, or at work, The selected organization give many benefits to parents w.r.t. monitoring, protection and others.
Our team project required us to create a product for FMCG company Unilever, keeping in mind the company's existing brand portfolio and product range. We created a product for children aged two and above, under a brand name 'Captain Kefir'. The product's USP was Kefir grains and Bee Pollen, focusing on the health of the child's gut. International Marketing Strategy is outlined in this presentation.
Frank Strategy Vancouver developed this Brand Model for an early stage company intending to sell baby and maternity products. Deep consumer research underpinned the strategy. Extensive studio work was required to create the Communication Platform.
A two-part report published in February 2004. Part one details and analyses the results of a MORI poll, which found that 84% of parents felt that companies targeted their children too much. It also sets out the Family and Parenting Institute’s recommendations and looks at how other countries approach the issue. Part two presents the full report of a conference on marketing to children, which brought together opinion formers and policy makers in an open debate on the topic.
Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research
A survey of the Irish population about the sources of mental health and wellbeing, drawing on the Human Givens framework in relation to psychological needs and resources.
We have been tracking the economic and emotional wellbeing of the Irish nation every month for the past 9 years. The good news is that our economic wellbeing is clearly getting better, the bad news is that our emotional wellbeing appears to be getting worse...
Our monthly index of Irish consumer spending, saving and borrowing intentions has reached an all time high nearly 9 years after we started measuring the mood of the nation.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Marketing to The Baby Boom - Amárach Research/eumom Report September 2011
1. Marketing to the Baby Boom
An Amárach Research/ eumom Report
September 2011
TRENDS Report 1
2. 106,000 Members Online
260,000 Households
19 of 20 Maternity Hospitals
Full Service MR Agency
30 Research & Support Staff
Irish & International Client Base
2
12. Expecting Mums
Base = 1,025 (incl. 615 expecting first time)
12
13. Planning to Breastfeed
Q. Do you intend to breast feed your new baby/babies?
13 Base: expecting moms = 1025
14. Have Breast fed
Q. Did you breast feed your child/children?
14 Base: moms with kids = 2,779
15. Irish moms are feeling the
impact of the recession –
from pressures on incomes
to rising prices…
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16. Under Pressure
Household Incomes vs Year Ago:
Household Spending vs Year Ago:
Food/Grocery Spending vs Year Ago:
Q. Compared to this time last year, has your _________ increased, decreased or remained
the same?
16 Base: total sample = 3,394
17. Irish moms have significant
influence over household
financial and spending
decisions…
17
18. Key Influencers
Q. How would you describe your responsibility of the ________ for your household?
18 Base: total sample = 3,394
19. Main Grocery Shopping Outlet
Q. Which of the following supermarket or grocery stores do you use most often for your
main grocery shopping?
19 Base: total sample = 3,394
23. The internet has given
thousands of Irish moms
access to advice, and a
platform to share their own
opinions…
23
24. Trust Online
Q. As a parent which of these mediums provides you with.....
• information that you can trust ?
• expertise on products and brands?
• non-bias/independent information/reviews?
24 Base: total sample = 3,394
25. Main Influences on Brand Choices
Q. Which of the following information sources have you ever use when buying a particular brand
of baby products such as; nappies, wipes, bottles, baby food etc?
Q. Which one do you rely on the most often?
25 Base: moms with kids = 2,779
28. Irish moms must constantly
strike a balance between
providing the best for their
children – and balancing
household budgets already
under pressure…
28
29. Shopping Around
Q. Have you switched from any of these branded Q. Would you consider switching in the next 12
products to own label brands in the last 12 months? months?
29 Base: moms with kids = 2,779
31. Expecting First Time Moms & Own Label
Q. How likely would you be to use own labelled baby products instead of branded
labels?
31 Base: expecting first time = 615
32. Across different spending
categories, Irish moms have
clear brand preferences and
strong brand loyalty…
32
33. Food Brands
Q. Which of the following statements best describes how you feel towards each of the
following non-food brands?
33 Base: moms with kids = 2,779
35. Skincare Brands
Q. Which of the following statements best describes how you feel towards each of the
following non-food brands?
35 Base: moms with kids = 2,779
37. Medical Brands
Q. Which of the following statements best describes how you feel towards each of the
following non-food brands?
37 Base: moms with kids = 2,779
39. Nappy Brands
Q. Which of the following statements best describes how you feel towards each of the
following non-food brands?
39 Base: moms with kids = 2,779
41. Nappy Cream Brands
Q. Which of the following statements best describes how you feel towards each of the
following non-food brands?
41 Base: moms with kids = 2,779
43. A big THANK YOU from
Amárach Research and eumom
to all the moms who participated in our survey
43
44. Do you have you a question for Irish moms?
The Amárach Research/eumom Omnibus gives you the
chance to research one of Ireland’s largest and fastest
growing consumer segments.
The next omnibus will run on October 21st 2011
Contact Amárach or eumom via
gerard.oneill@amarach or rose.kervick@eumom.ie
44