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CODES & CONVENTIONS
OF A RADIO TRAILER
Emilia Bowles
o Extracts from the programme – The most exciting and
funny clips to grab the audiences attention.
o Voiceover which links things together and created the
narrative – Calm, standard English, Clear voice – Often
a second voiceover at the end to add extra information
o A music bed runs throughout – Creates the
appropriate atmosphere
o Scheduling is always the last bit of information that
you hear – It follows the same format
DAY/TIME/CHANNEL.
o Approximately 30 seconds – 1 minute long
o No dead air – silence
o Added sound effects
o It should be clear what the programme is
about and it should intrigue the audience to
want to find out more.
o Consistent & clear audio levels throughout.
o Trailers are often created for both TV and
radio - this meaning that even though there is a
video, the audio should be understandable
without one.

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Codes & conventions of a radio trailer

  • 1. CODES & CONVENTIONS OF A RADIO TRAILER Emilia Bowles
  • 2. o Extracts from the programme – The most exciting and funny clips to grab the audiences attention. o Voiceover which links things together and created the narrative – Calm, standard English, Clear voice – Often a second voiceover at the end to add extra information o A music bed runs throughout – Creates the appropriate atmosphere o Scheduling is always the last bit of information that you hear – It follows the same format DAY/TIME/CHANNEL. o Approximately 30 seconds – 1 minute long o No dead air – silence o Added sound effects
  • 3. o It should be clear what the programme is about and it should intrigue the audience to want to find out more. o Consistent & clear audio levels throughout. o Trailers are often created for both TV and radio - this meaning that even though there is a video, the audio should be understandable without one.