This was a music video treatment I put together for the Gadsen,AL. based hip hop artists Yelawolf. Here is the final product : https://www.youtube.com/watch?v=mgh6a_ANUqs

1. I. Project Overview
The following treatment was created for Yelawolf's track “Stage Lights-
Remix/Stage Lights”. The original track is featured on “The Arena Rap EP”
and the remix is featured on DJ Burn One presents Yelawolf: “Trunk Muzik”.
The track was produced by Kawan “KP” Prather and Malay.
We chose to write a treatment for this track in particular for several
reasons :
1. Production Quality/Lyrical Content : The Song is an amazingly well-
produced track with deep pounding drums, a hauntingly catchy hook,
and two blistering verses by Yelawolf.
2. History : One year ago we created a fan video for the original track.
It was a way for us to connect with a rising star as well as share
our vision and creativity with Ghett-o-Vision/Redd Klay. We've since
evolved as directors and it seems fitting to show our growth by
working on a track we already have a deep connection to.
3. Low Budget Production : We're scheduling the shoot around a Yelawolf
performance in Birmingham,AL. At the Bottletree Cafe on March 4th
.
The Bottletree is a world renowned venue and will make for an amazing
(free) location to shoot without the need for permits. We will have
plenty of looks within this one location. The members of our crew are
all familiar with the venue and it's management and they've given us
permission to proceed with the shoot. Basically, we can use our
resources locally to maximize the value of the production without
increasing cost.
4. Original/Unique Video Treatment : The concept and subject matter deal
with an immensely important element in hip hop...the live
performance. Yelawolf is a truly captivating live performer and we've
developed a treatment that will effectively capture this energy and
relay it to the public. We will give viewers a unique perspective of
the live performance and all it's elements.
5. Opportunity : Everyone involved with this production feels that
Yelawolf has what it takes to make it BIG in this industry....We're
all very passionate about hip hop music and we recognize the power it
has to transform society. Alabama has needed a proper representative
for the movement, and we believe Yelawolf will be just that. We want
to work with him on future projects.

2. Executive Producer : ?????
Produced By : Marcus Turner and Jdot Jones
Directors : Marcus Turner, Lee Jeffrey , Kenny Luk
Director of Photography : Joshua Shoemaker
Lighting : Sami Serrag and Lucien Knight
Cameras : Canon 5D MKII , 2 Panasonic HVX, Canon HV10
Camera Operator : Kenny Luk/Joshua Shoemaker
Location :
The Bottletree Cafe,
3719 3rd
Ave. South ,
Birmingham, AL.
Date : March 4th
, 2010

3. Stage Lights Video Treatment
Contact :
Marcus Turner
205-533-3472
2700 Caldwell Ave. Apt. D
Birmingham,Al. 35205

4. II. Video Treatment :
Our Goal is to capture the TRUE essence of a Yelawolf live performance. We
will artisically capture every element of putting on a show... from the
pre-show promotions (flyers/posters on cars/walls), lines outside the
venue, ticket handler, sound/lighting booths, load-in, set-up, bartenders
serving drinks, people congregating, the venue, backstage, and of course
the live performance itself. The basic premise is to make the viewer feel
like they have experienced a behind scenes look into putting on a Yelawolf
show. The video will have the look and feel of a documentary.
Introduction : Verse 1
We will use split screen shots throughout to give the viewer the
impression of being in several places at once. The beginning of the video
will have a shot of the Green room door...A Yelawolf Logo will be fixed to
the door (ex... a “Star” on a dressing room door) The door is opened by a
by an un-recognizable figure and the shot will then switch to inside the
Green Room. Shots of yelawolf and the group preparing to go onstage
(putting on shoes, looking in the mirror, beating on a drum pad,etc..).the
purpose is to capture the group in their element....in preparation for the
performance.
These shots will be intertwined with B-roll footage of the venue and the
concert-goers as well as Yelawolf performing the verse in several
different situations within the green room. Towards the end of the verse,
Yelawolf and the group members will move from the green room to the
backstage area.
Hook 1 :
B-Roll of the backstage area will consist of live still shots of items on
the rider (beer,whiskey, sandwich trays, etc..) People with backstage
laminates mingling, mock interviews with the press, promoter, stage
manager, etc...Yelawolf and others will mingle in the Backstage area with
others this footage and will be intertwined with shots of the opening
bands/groups as a split screen to maintain the viewers illusion of seeing
everything happening in real-time.
Verse 2 : Yelawolf will perform his verses in (3) seperate locations for
editing purposes. B-Roll will include shots of Security watching the
backstage entrance, The venue filling up, concert-goers waiting with
nervous anticipation, drinks being served, Crowd shots, Girls being let
into the backstage area....Stage manager updating the group of their
performance times, etc...(See B-Roll List)
(Continued on next page)

5. Hook 2 :
Footage : Group waiting with nervous anticipation, preparing to go onstage,
reviewing setlist, opening acts coming in from on-stage , people Backstage
wishing them a good show, Stage manager telling the group 1
min....Building up to a crescendo :
Finale :
The track will change from the “Remix” version to the original version of
the song. I feel that the intensity of the original version will better
capture the energy of a live performance. We hope to secure use of a
lighting rig capable of an impressive light show.
As the original track comes in...The camera will follow Yelawolf onstage.
As the intensity builds we will edit back and forth from the onstage
energy of the performance to the crowd reaction and lighting. The whole
point is make the show look extremely intense.
The video will end the group or Yelawolf at the front of the stage bowing
or walking off stage.
III. Ideas and Descriptions
A. Yelawolf nervously taps on a bottle while waiting on the show to
start.This is to the beat of the high-hats.
B. Sitting in the green room at Bottletree.Looking into a mirror and
reciting the verse.
C. A table with elements of his rider shown on the table.
D. A Bowl full of all-green M&M's.
E. Someone knocking on the green room door on-beat with the snare.
F. Security Guard letting girls come backstage while giving the no “nod”
to a guy.

6. Illustration 1: Backstage Hallway to Green Room
Backstage : Table for snacks/beer

7. Backstage Table
Backstage : Wall (Location Verse 2)
Patio : Entrance to Backstage Backstage : Old School Arcade

8. Patio : Misc. Decorations Patio : Misc Decorations
Patio : Fuse Ball Table

9. Confirmed Models.