Eugenie Sills of TWT Media offers social media strategy tips for entrepreneurs in this slide presentation given at a Chamber of Commerce Small Business Tech Summit in the Berkshires.

1. Savvy
Social
Media
Small
Business
Tech
Summit
Presented
by
Eugenie
Sills,
Social
Media
Consultant
North
Adams,
MA
•
April
23,
2014
www.twtmedia.com

2. If
you
think
social
media
is
just
about
promoKng
yourself
with
Facebook
posts…
www.twtmedia.com

3. …it’s
Kme
to
get
your
head
out
of
the
sand.
Photo
from
Instagram
www.twtmedia.com

4. #Socialnomics:
a
global
perspecKve
Social
Media
RevoluKon
www.equalman.com
www.twtmedia.com

5. Overwhelmed?
Don’t
worry.
Just because you can,
doesn’t mean you
should.
(my
social
media
mantra)
www.twtmedia.com

6. A
duck
or
a
rabbit?
A
paradigm
shiX
can
cause
one
to
see
the
same
informaKon
in
an
enKrely
different
way.
—Thomas
Kuhn
www.twtmedia.com

7. Instead
of
“promoKng
yourself”—
• Think
of
social
as
a
listening
tool
• Focus
on
engagement,
not
numbers
• Build
relaKonships
+
social
capital
• Think
“opportunity”
not
“burden”
• Take
a
holisKc
view
of
how
social
fits
in
#paradigmshift
www.twtmedia.com

8. Tech
summit
parKcipants
survey:
• Increase
sales
(76%)
• Build
collaboraKons
(52%)
• Find
referrals
(48%)
• Source
new
vendors
(12%)
Get
clear
on
what
you
want
to
achieve—and
why.
Start
by
defining
your
biz
goals.
www.twtmedia.com

9. Who
they
are
• Age,
gender,
locaKon,
interests,
values
SegmentaKon
• Biz
areas
(in-­‐store
vs.
online
sales)
• ConsKtuents
(members,
donors)
Where
they
are
• SM
channels
• Review
sites,
blogs
Understand
your
target
audience(s).
www.twtmedia.com

10. Goal:
Increase
sales
/
referrals
Nurture
exisKng
referral
sources
+
generate
new
Audience:
People
who
will
refer
biz
Strategy:
• Find
+
connect
where
they
are
(e.g.
Linkedin)
• Build
TOMA
(status
updates,
groups,
chats)
• Demonstrate
your
experKse
(via
updates,
etc.)
• Nurture
+
take
to
next
level
as
appropriate
www.twtmedia.com

11. Goal:
Increase
sales
/
search
Drive
traffic
through
search
results
+
reviews
Audience:
Customers
+
clients
Strategy:
• OpKmize
social
profiles
for
search
• Create,
opKmize
+
post
original
content;
share
on
social
(esp.
YouTube,
G+)
• OpKmize
+
monitor
relevant
review
sites
www.twtmedia.com

12. CreaKng
a
plan.
• Be
specific
about
goals
+
objecKves
• Define
your
target
audience(s)
• Outline
a
strategy
(tacKcs,
channels,
message)
• Develop
a
content
plan
• Implement!
• Measure
YOUR
results
• Tweak
+
repeat
www.twtmedia.com

13. Thank
you!
Eugenie
Sills,
Social
Media
Consultant
strategy.
content.
lead
generaKon.
audits.
www.twtmedia.com
www.twtmedia.com