EECS 441 Company Presentation

1. Kyle Gericke
(kgericke)

2. Problem
● Creators
● Consumers

3. ● Around 45 million listings on the site
Products

4. ● Emily
● 21 Year Old College Student
● Wants to buy personalized and
unique gifts for friends and
family
Persona (Buyer)

5. ● Luke
● 32 year old craftsman
● Wants to market and sell his
handcrafted products
Persona (Seller)

6. Profits

7. Customer Growth

8. Business Model
● Marketplace fees
● Service fees
Etsy Revenue Distribution

9. History

10. History

11. History

12. History

13. History

14. History

15. History

16. Leadership
Josh Silverman
CEO
Rachel Glaser
CFO
Mike Fisher
CTO

17. ● Facemasks
What’s Hot

18. ● Cornered a niche market
● Valuable to both buyers
and sellers
Secret Sauce

19. Competition
Handmade /
Vintage Goods
Established
Customer Base
Stand Alone
Site
Over 3 Million
Sellers

20. ● Etsy will continue to succeed
○ Increase in buyers and
sellers
○ Big boost due to
Coronavirus
My Prediction

21. References
● https://en.wikipedia.org/wiki/Etsy
● https://www.marketplacepulse.com/stats/etsy/etsy-revenue-7
● https://www.statista.com/statistics/409427/etsy-quarterly-net-income-loss/
● https://www.statista.com/statistics/409375/etsy-active-buyers/
● https://fourweekmba.com/etsy-business-model/
● https://www.easyship.com/blog/etsy-vs-amazon-homemade
● https://venturebeat.com/2015/03/05/a-brief-history-of-etsy-from-2005-brooklyn-laun
ch-to-2015-ipo/
● https://www.etsy.com/team
● https://digital.hbs.edu/platform-digit/submission/etsy-success-from-serving-a-niche-ma
rket-but-for-how-much-longer/
● https://www.marketplacepulse.com/stats/etsy
● https://www.shoplo.com/blog/how-to-sell-on-etsy-shop/
● https://www.nytimes.com/2017/11/25/business/etsy-josh-silverman.html

22. Questions?