Etsy, a global online marketplace for handmade goods, has experienced significant growth from 1 million to over 9 million members since implementing an infrastructure with Equinix in 2008. This collaboration has enabled Etsy to maintain optimal performance and rapid scalability while minimizing downtime and enhancing partnerships with various service providers. The environmentally-conscious design of Equinix's facilities, such as the new IBX SV5, aligns with Etsy's commitment to reducing its carbon footprint as it expands.

1. www.equinix.com
“Unlike data centers hosted by a single ISP,
Equinix lets us choose the best carriers
with the best routes to ensure that our
members consistently experience the
best performance.”
Mike Rembetsy, Director of Technical Operations at Etsy
The Current Environment
Etsy connects makers of handmade goods with buyers who appreciate them. Its vision is to present
the world with a better choice: Buy, Sell, and Live Handmade. The Etsy community now spans the
globe with buyers and sellers in more than 150 countries. Prior to 2008, the company ran its entire
platform on a handful of hosted servers, but in response to an overwhelming increase in buyers and
sellers Etsy needed to prepare for extraordinary growth by deploying an infrastructure that was fast,
scalable and highly available.
The Solution
In 2008, Etsy deployed its first infrastructure in an Equinix facility, a relatively simple three-cage setup.
Today, just three years later, Etsy is running 50 cabinets of high-density racks in the International
Business Exchange™ (IBX®
) data center in the New York metro area and at the Silicon Valley IBX
campus, which houses Etsy’s off-site disaster recovery and storage infrastructure. This build-out has
supported the company’s steady growth from one million to more than nine million members, and from
250 million to more than one billion page views per month. “Equinix provided us with the scalability and
geographic diversity to satisfy our need for growth and redundancy,” said Mike Rembetsy, director of
technical operations at Etsy. “And the fact that we have scaled so far, so fast with excellent uptime has
everything to do with Equinix’s capabilities and extremely professional staff.”
Performance Matters
Delivers best carriers with best
routes for optimal performance
Enables rapid scaling without
downtime
Provides ecosystem for developing
partnerships and strategic
relationships
Supports mission to minimize
carbon footprint
EQUINIX CUSTOMER
SUCCESS STORY –
ETSY
Etsy enjoys performance gains and
excellent uptime while dramatically
scaling its infrastructure with Equinix.
CONTENT&DIGITALMEDIA

2. About Etsy
Etsy is an online marketplace for
handmade goods, vintage items and
craft supplies. Over 800,000 sellers in
more than 150 countries offer millions
of unique items. Etsy’s mission is to
enable people to make a living making
things, and to reconnect makers with
buyers. The company’s vision is to build
a new economy and present a better
choice: Buy, Sell, and Live Handmade.
About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects
businesses with partners and
customers around the world through
a global platform of high performance
data centers, containing dynamic
ecosystems and the broadest choice
of networks. Platform Equinix connects
more than 4,000 enterprises, cloud,
digital content and financial companies
including more than 900 network
service providers to help them grow
their businesses, improve application
performance and protect their vital
digital assets. Equinix operates in 38
strategic markets across the Americas,
EMEA and Asia-Pacific and continually
invests in expanding its platform to
power customer growth.
Learn more at www.equinix.com
Equinix North America
+1.650.598.6000
info@equinix.com
Equinix Europe
+44.845.373.2900
info@eu.equinix.com
Equinix Asia-Pacific
+852.2970.7788
info@ap.equinix.com
www.equinix.com© 2012 Equinix, Inc.
CS-EN ETSY00 2F5 MB-CL 1207
Performance Gains
that Drive Revenue
Why Equinix
Scalability and Uptime
Sellers go to Etsy because its platform continues to evolve to meet their unique needs, but they would
not stay with the platform if it suffered constant outages. “Availability equals revenue for our sellers and
increased ROI for Etsy,” said Rembetsy, “so being able to scale without downtime has been a critical factor
in our success. That’s where Equinix has excelled. No matter what we ask of the Equinix staff, they deliver.
Whether it’s new cross-connects, additional power or cooling, or laying intra-facility lines, they get it done
quickly and they get it done right the first time. Without this, we could not have scaled quickly enough to
satisfy demand or brought new services to market as quickly as we have.”
The Equinix Ecosystem
Platform EquinixSM
is a combination of highly reliable, globally-located International Business Exchange
(IBX) data centers creating dynamic ecosystems of customers and networks. Each Equinix data center
serves as a neutral location for carriers and service providers to meet and efficiently exchange traffic and
sell services. More than 900 carriers, 800 cloud and IT service providers, and 4,000 bandwidth-hungry
organizations are connecting and consuming high-margin services from each other in Equinix facilities
around the world.
“The Equinix ecosystem has enabled us to develop and benefit from new partnerships and strategic
relationships, such as with Akamai,” said Rembetsy. “Our members also benefit from our proximity to social
media providers like Facebook and Twitter, which ensures faster response times when these services are
accessed from our site. Another very important example is Equinix’s site performance monitoring partner
Gomez. Gomez allows us to perform external tests that provide metrics on what our members actually
encounter when accessing or conducting transactions on our site. We use this data to ensure we are
investing in the right infrastructure areas to continually optimize the user experience.”
The carrier-rich Platform Equinix and its traffic analysis partners like Gomez also provide Rembetsy
with far greater flexibility: “We want to have the most efficient internet routes for all our members, and
Equinix lets us test multiple carriers with simple cross-connects. Unlike data centers hosted by a single
ISP, Equinix lets us choose the best carriers with the best routes to ensure our members consistently
experience the best performance. Equinix’s global presence also means that if we need to expand our
infrastructure internationally, we know we can count on Equinix to deliver the same great capabilities and
services that we receive today.”
Carbon Footprint
In June of 2011, Etsy will complete the move of its Silicon Valley disaster recovery and storage
infrastructure from Equinix’s IBX SV2 facility to the new IBX SV5. IBX SV5 is constructed according
to Leadership in Energy and Environmental Design (LEED) green building specifications and features
state-of-the-art cooling technology, which lets companies maintain a smaller carbon footprint as they
scale their infrastructure.
“Everyone at Etsy is very concerned about our carbon footprint, so the opening of IBX SV5 gave us
the opportunity to balance our rapid data center growth with our commitment to the environment,” said
Rembetsy. Etsy’s future plans include using IBX SV5 for replicating portions of its service on the West
Coast for improved response times.