SlideShare a Scribd company logo
1 of 14
Ethnography
An Insight into social video networking
By Oliver Gibbs
The Aim
• This project will explore how online video networking affects peoples intentions whilst
visually interacting with somebody online, in comparison to face to face socialising.
• Audio/Video Networks such as Skype for example have been used in recent years as simple
alternatives to events that traditionally involve face to face dialogue such as business
meetings.
• To investigate the contrasts and comparisons between video networking and real life social
interactions, I have decided to use the controversial ‘Chatroulette’ (chatroulette.com) using
many different methods.
Chatroulette
• Chatroulette is infamous online due to it’s general concept.
• Once a user connects his/her webcam and searches, they are randomly
connected to another individual and free to broadcast and talk about
whatever they want.
• An individual has a choice to ‘stop’, ‘next’, or stay if he/she wishes at any
time obviously.
Initial Research
• For the first part of the experiment, I went onto the site by myself and
conducted very informal interviews regarding why exactly they were using
the site at the time, and what they generally enjoy about it.
• All conversations throughout this investigation were recorded by Bandicam.
Initial Results
• To get a round of reactions from
people on a global basis, I decided to
space my times apart on the site, thus
taking advantage of all time zones.
• It was a lot more difficult than
expected, for several reasons that will
be explained.
• Those who displayed their identities
on screen will be left anonymous
throughout the display of the research.
• 4 males, 5 females, and two groups
were interviewed on camera.
Mixed Reactions
• Reactions were mixed, possibly due to massively cultures in the interviews,
but the opinions still helped with the investigation.
• One male appearing to be in his early thirties from Hungary stated in a short
interview that he was comfortable talking to people on the site, stating that it
was easy to ‘walk away without feeling awkward’.
• It was not only apparent from this reaction, but from the rate in which
people skip partners that demonstrates the draining of many emotions the
world of online networking brings.
Mixed Reactions
• One female from Thailand claiming to be a student responded to the question I
asked regarding her about her reasons being on the site by simply stating to be
addicted.
Interested yet confused with the response, I
continued to ask what exactly she found
addictive, to which she responded with
making friendly conversations, despite
expressing her dislike of people who use the
site for sexual purposes.
Further Examination
• For the next part of the experiment, I found that it was necessary to
investigate whether certain types of people are comforted more than others
on Chatroulette.
• This would be achieved by taking three times of the day to each scroll
through 20 users, whilst taking note of their gender, estimated age and
amount of people on camera.
• These three times of the day included morning at approximately 11am, 5pm
and 11pm.
Results
Under 17 Young Adult Mature Adult Over 45
Male Female Groups
The results clearly depict here that the
majority of chatroulette users are male,
most of them whom are likely to be
young adults.
Research Analysis
• From both these results as well as the results from the interview, it seemed
logical to assume that young adult males perhaps felt comfortable talking to
young adult women online from an equally comfortable distance.
• Groups however didn’t seem to care too much about who they were on
camera with. In fact, it would be also logical to assume that groups were
more attracted to the sites infamy, and instead wanted to take advantage of
more humorous factors of online video broadcasting.
The Gender Factor
• To put the gender factor to the test, I decided to conduct three ten minute sessions
with ten volunteers.
• Whilst these volunteers were using the site, I instructed them to keep a friendly
conversation for as long as possible with who ever was randomly generated.
• During this time, the average conversation length was recorded, as well as the
average ‘next’ rate.
• Out of these volunteers (including myself) five were male, and five were female.
A Male Experience
• Average duration of conversation out of
five participants: 7.3 seconds.
• Average ‘next’ rate out of five participants
in ten minutes: 18
• It is clear from the first half of this
research that young adult males particularly
tend to skip other males before words have
even been exchanged.
A Female Experience
• Average duration of conversation out of five
participants: 1 minute 4.3 seconds.
• Average ‘next’ rate out of five participants in
ten minutes: 4
• It is even now further logical to suggest that
females on Chatroulette are undoubtedly seeked
out by young adult males due to the low
proportion of female users possibly.
Final Conclusions and Summary
• To conclude that the majority of males visit Chatroulette for sexual reasons
would be quite unfair. Although this factor is what arguably makes it so
controversial, there are other factors to consider when discussing the
difference between online video networking and real life face to face social
interaction.
• It is however in almost all cases fair to say that video networking sites and
programmes offer a sense of escapism to all who wish to feel secure
knowing they have technical control of a conversation, whilst remaining in
their comfort zones.

More Related Content

Similar to Ethnography

Activities outside university related to my law skills
Activities outside university related to my law skillsActivities outside university related to my law skills
Activities outside university related to my law skillskkhayer18
 
Further developments on the three topics
Further developments on the three topicsFurther developments on the three topics
Further developments on the three topicsphiljonjack
 
Social networking & adolescents
Social networking & adolescentsSocial networking & adolescents
Social networking & adolescentsMegan Nahuis
 
Q3 media a2 evaluation
Q3 media a2 evaluationQ3 media a2 evaluation
Q3 media a2 evaluationEMILYCORBET
 
Studying Culture of Cyber Chat.pptx
Studying Culture of Cyber Chat.pptxStudying Culture of Cyber Chat.pptx
Studying Culture of Cyber Chat.pptxLeanna Wolfe
 
Survey Primary Research.pptx
Survey Primary Research.pptxSurvey Primary Research.pptx
Survey Primary Research.pptxJasmineMcNeil1
 
Quantitative research feedback and analysis
Quantitative research feedback and analysisQuantitative research feedback and analysis
Quantitative research feedback and analysisChloe_ann07
 
Target audience analysis will jones
Target audience analysis will jonesTarget audience analysis will jones
Target audience analysis will jonesWill Jones
 
Social networking & adolescents
Social networking & adolescentsSocial networking & adolescents
Social networking & adolescentsMegan Nahuis
 
Internet Safety Presentation
Internet Safety PresentationInternet Safety Presentation
Internet Safety Presentationspringvillegi
 
Creative Media BTEC- "Unit 3- Primary Research"
Creative Media BTEC- "Unit 3- Primary Research"Creative Media BTEC- "Unit 3- Primary Research"
Creative Media BTEC- "Unit 3- Primary Research"Brandon Boyd
 
Social media and inappropriate behaviour
Social media and inappropriate behaviourSocial media and inappropriate behaviour
Social media and inappropriate behaviourcpsocialmedia
 
What Apps Your children May be using slide show final with hyperlink2015
What Apps Your children May be using slide show final with hyperlink2015What Apps Your children May be using slide show final with hyperlink2015
What Apps Your children May be using slide show final with hyperlink2015Linda Beres
 
Covenant Eyes Barna Study Data
Covenant Eyes Barna Study DataCovenant Eyes Barna Study Data
Covenant Eyes Barna Study DataCovenant Eyes
 
Q3 media a2 evaluation
Q3 media a2 evaluationQ3 media a2 evaluation
Q3 media a2 evaluationEMILYCORBET
 
The Community is Where the Rapport is - On Sense and Structure in the YouTube...
The Community is Where the Rapport is - On Sense and Structure in the YouTube...The Community is Where the Rapport is - On Sense and Structure in the YouTube...
The Community is Where the Rapport is - On Sense and Structure in the YouTube...Dana Rotman
 

Similar to Ethnography (20)

2. research 2
2. research 22. research 2
2. research 2
 
Activities outside university related to my law skills
Activities outside university related to my law skillsActivities outside university related to my law skills
Activities outside university related to my law skills
 
Audience profiles
Audience profilesAudience profiles
Audience profiles
 
Further developments on the three topics
Further developments on the three topicsFurther developments on the three topics
Further developments on the three topics
 
Social networking & adolescents
Social networking & adolescentsSocial networking & adolescents
Social networking & adolescents
 
Exploring focus groups as a healthy sexuality intervention among gay, bisexua...
Exploring focus groups as a healthy sexuality intervention among gay, bisexua...Exploring focus groups as a healthy sexuality intervention among gay, bisexua...
Exploring focus groups as a healthy sexuality intervention among gay, bisexua...
 
Q3 media a2 evaluation
Q3 media a2 evaluationQ3 media a2 evaluation
Q3 media a2 evaluation
 
Studying Culture of Cyber Chat.pptx
Studying Culture of Cyber Chat.pptxStudying Culture of Cyber Chat.pptx
Studying Culture of Cyber Chat.pptx
 
Survey Primary Research.pptx
Survey Primary Research.pptxSurvey Primary Research.pptx
Survey Primary Research.pptx
 
Quantitative research feedback and analysis
Quantitative research feedback and analysisQuantitative research feedback and analysis
Quantitative research feedback and analysis
 
Target audience analysis will jones
Target audience analysis will jonesTarget audience analysis will jones
Target audience analysis will jones
 
Social networking & adolescents
Social networking & adolescentsSocial networking & adolescents
Social networking & adolescents
 
Internet Safety Presentation
Internet Safety PresentationInternet Safety Presentation
Internet Safety Presentation
 
Creative Media BTEC- "Unit 3- Primary Research"
Creative Media BTEC- "Unit 3- Primary Research"Creative Media BTEC- "Unit 3- Primary Research"
Creative Media BTEC- "Unit 3- Primary Research"
 
Social media and inappropriate behaviour
Social media and inappropriate behaviourSocial media and inappropriate behaviour
Social media and inappropriate behaviour
 
What Apps Your children May be using slide show final with hyperlink2015
What Apps Your children May be using slide show final with hyperlink2015What Apps Your children May be using slide show final with hyperlink2015
What Apps Your children May be using slide show final with hyperlink2015
 
Covenant Eyes Barna Study Data
Covenant Eyes Barna Study DataCovenant Eyes Barna Study Data
Covenant Eyes Barna Study Data
 
Q3 media a2 evaluation
Q3 media a2 evaluationQ3 media a2 evaluation
Q3 media a2 evaluation
 
Feedback from survey
Feedback from surveyFeedback from survey
Feedback from survey
 
The Community is Where the Rapport is - On Sense and Structure in the YouTube...
The Community is Where the Rapport is - On Sense and Structure in the YouTube...The Community is Where the Rapport is - On Sense and Structure in the YouTube...
The Community is Where the Rapport is - On Sense and Structure in the YouTube...
 

Recently uploaded

Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGSujit Pal
 

Recently uploaded (20)

Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
 

Ethnography

  • 1. Ethnography An Insight into social video networking By Oliver Gibbs
  • 2. The Aim • This project will explore how online video networking affects peoples intentions whilst visually interacting with somebody online, in comparison to face to face socialising. • Audio/Video Networks such as Skype for example have been used in recent years as simple alternatives to events that traditionally involve face to face dialogue such as business meetings. • To investigate the contrasts and comparisons between video networking and real life social interactions, I have decided to use the controversial ‘Chatroulette’ (chatroulette.com) using many different methods.
  • 3. Chatroulette • Chatroulette is infamous online due to it’s general concept. • Once a user connects his/her webcam and searches, they are randomly connected to another individual and free to broadcast and talk about whatever they want. • An individual has a choice to ‘stop’, ‘next’, or stay if he/she wishes at any time obviously.
  • 4. Initial Research • For the first part of the experiment, I went onto the site by myself and conducted very informal interviews regarding why exactly they were using the site at the time, and what they generally enjoy about it. • All conversations throughout this investigation were recorded by Bandicam.
  • 5. Initial Results • To get a round of reactions from people on a global basis, I decided to space my times apart on the site, thus taking advantage of all time zones. • It was a lot more difficult than expected, for several reasons that will be explained. • Those who displayed their identities on screen will be left anonymous throughout the display of the research. • 4 males, 5 females, and two groups were interviewed on camera.
  • 6. Mixed Reactions • Reactions were mixed, possibly due to massively cultures in the interviews, but the opinions still helped with the investigation. • One male appearing to be in his early thirties from Hungary stated in a short interview that he was comfortable talking to people on the site, stating that it was easy to ‘walk away without feeling awkward’. • It was not only apparent from this reaction, but from the rate in which people skip partners that demonstrates the draining of many emotions the world of online networking brings.
  • 7. Mixed Reactions • One female from Thailand claiming to be a student responded to the question I asked regarding her about her reasons being on the site by simply stating to be addicted. Interested yet confused with the response, I continued to ask what exactly she found addictive, to which she responded with making friendly conversations, despite expressing her dislike of people who use the site for sexual purposes.
  • 8. Further Examination • For the next part of the experiment, I found that it was necessary to investigate whether certain types of people are comforted more than others on Chatroulette. • This would be achieved by taking three times of the day to each scroll through 20 users, whilst taking note of their gender, estimated age and amount of people on camera. • These three times of the day included morning at approximately 11am, 5pm and 11pm.
  • 9. Results Under 17 Young Adult Mature Adult Over 45 Male Female Groups The results clearly depict here that the majority of chatroulette users are male, most of them whom are likely to be young adults.
  • 10. Research Analysis • From both these results as well as the results from the interview, it seemed logical to assume that young adult males perhaps felt comfortable talking to young adult women online from an equally comfortable distance. • Groups however didn’t seem to care too much about who they were on camera with. In fact, it would be also logical to assume that groups were more attracted to the sites infamy, and instead wanted to take advantage of more humorous factors of online video broadcasting.
  • 11. The Gender Factor • To put the gender factor to the test, I decided to conduct three ten minute sessions with ten volunteers. • Whilst these volunteers were using the site, I instructed them to keep a friendly conversation for as long as possible with who ever was randomly generated. • During this time, the average conversation length was recorded, as well as the average ‘next’ rate. • Out of these volunteers (including myself) five were male, and five were female.
  • 12. A Male Experience • Average duration of conversation out of five participants: 7.3 seconds. • Average ‘next’ rate out of five participants in ten minutes: 18 • It is clear from the first half of this research that young adult males particularly tend to skip other males before words have even been exchanged.
  • 13. A Female Experience • Average duration of conversation out of five participants: 1 minute 4.3 seconds. • Average ‘next’ rate out of five participants in ten minutes: 4 • It is even now further logical to suggest that females on Chatroulette are undoubtedly seeked out by young adult males due to the low proportion of female users possibly.
  • 14. Final Conclusions and Summary • To conclude that the majority of males visit Chatroulette for sexual reasons would be quite unfair. Although this factor is what arguably makes it so controversial, there are other factors to consider when discussing the difference between online video networking and real life face to face social interaction. • It is however in almost all cases fair to say that video networking sites and programmes offer a sense of escapism to all who wish to feel secure knowing they have technical control of a conversation, whilst remaining in their comfort zones.