Research ethics outlines principles to ensure research involving people is conducted safely and for the benefit of society. It requires researchers to obtain informed consent, protect privacy and confidentiality, avoid deception and harm, disclose conflicts of interest, and protect personal data. Upholding these ethical standards promotes collaborative work, accountability, and builds public trust and support for research.

2. Research Ethics is defined here to be the
ethics of the planning, conduct, and
reporting of research.
Ethics are the principles and guidelines
that help us to determine and uphold
what is morally justifiable.

3. Promote the aims of research.
Promote the values that are essential to
collaborative work.
Ensure that researchers can be held
accountable to the public.
Help to build public support for research.
Promote a variety of other important
moral and social values.

4. Informed Consent: a researcher should have
the permission of the people who they are
studying to conduct research involving them.
Invasion of Privacy and confidentiality: Some
researchers view privacy as way to gain
competitive advantage as something that leads
consumers to choose one company over
another. The best approach is for researchers to
ask only for the information they need, to use
it responsibly to provide value, and to avoid
sharing information without customers
permission.

5. Deception: Deception happens when the
researcher provides misleading or withholding
information from participants about the
project.
Protection from Harm: The researcher should
take the responsibility to protect the subjects
from whatever harm which might befall them
e.g. physical discomfort, emotional stress,
humiliation, embarrassment or any other
situation that puts the participant at a
disadvantage.

6. Affiliation and conflicts of Interests: Ethical
implications arise when research is finally
underwritten by a source that has a vested
interest in the results. Research studies can be
powerful persuasion tools; companies often use
study results as claims in their advertising and
promotion.
Data Protection: The data must be obtained
only for one or more specified and lawful
purposes and not further processed in any
manner incompatible with the original
purpose.

7. THANK YOU