Ethics in Design - A talk by Nazim Iqbal

Copyright © 2020 HUDE Studio
Ethics in Design
A talk by Nazim Iqbal
HUDE Studio  
August 2020

The session welcome all opinions & question
Be a part of the conversation !

Lets first look at
What is Ethics

Ethics:/ Ethos
Ethics are right behaviours according to the customs
of a particular group.  
 
They cover thoughts, words, behaviors, designs,
systems, and customs that form the moral fabric of a
society. It makes the society stable and guide people
to choose right actions over wrong ones.

Ethics is rooted in very
philosophy of human
Plato
Kant
Nietzsche
Buddha
Confucius
Averroes

Lets now look at
What is Ethics in Design

Design ethics concerns moral
behaviour and responsible
choices in the practice of
design
‘

As designers incorporate new knowledge of
physical and human nature as well as new
forms of technology into their products,
people are increasingly aware of the
consequences of design for individuals,
societies, cultures, and the natural
environment.
Anonymous
‘

But why should designers be
concerned about Ethics

Design is an act of Creation
Designing is an act of creation and what we create is having an
effect on people thinking & behaviour
Speed of influence is growing 
What we create expand human abilities & spread across
geographies fast - really fast
Digital trends are like saintly sermons
We are creator of an experience Economy. We are literate in a
world still learning the design literacy. What and how we do
today coaches the generation to follow

Do no harm to humans Improve human situationv/s
As a start we should seeks what we are designing for

Do no harm to humans Improve human situationv/s
or both
As a start we should seeks what we are designing for

There is a thin line between
user experience & user manipulation

Ethics is knowing the difference
between what you have a right to do
and what is right to do
Potter Stewart

How human is our design approach?
We can't be human enough - if we have not provisioned
for environment, races and species.

Humans have ethical responsibility towards other
Species

User Experience (UX) is a type of
design and engineering that focuses
on creating products & system that
work best for the intended users

Designers imitate god in the act
of creation

With great power
comes greater
responsibility

But where it all begins…..

Ethics starts & rest
within

Code of Conduct
Police Force
Lawyers
Law Makers
Public Servants
Medical Practitioner
Designer
All human facing professions have
Code of Ethics

Founded in 2004, Facebook’s mission is to give people
the power to share and make the world more open and
connected. People use Facebook to stay connected with
friends and family, to discover what’s going on in the
world, and to share and express what matters to them."
https://investor.fb.com/corporate-governance/code-of-conduct/default.aspx
Code of Conduct Code of Ethics

thinking &
implementing
ethics in our work
Ethical person
Understand there is a difference between being
&

Ethical Design Thinking
Design Goal + Human Values = Human Design Goal

 
artiﬁcial intelligence  
true to  
human intelligence
Ethics is what will make

Design System Value System
Emotional

Who am I
What’s my value system
What’s my believe system

Sophie was created by David Hanson Jr.
is an American and founder of Hanson
Robotics, a Hong Kong-based robotics
company.
In 2017, social robot Sophia was given
citizenship of Saudi Arabia
Bestowed with this great gift, Sophia has
embarked on a distinguished career in
marketing.
Sophie used that opportunity to “speak
out on women’s rights”, a statement that
sits somewhat awkwardly in Saudi Arabia,
a country in which women have only just
been given the right to drive
150 experts in medicine, robotics, AI and
ethics wrote a letter to the European
Commission - described plans to grant
robots legal status as “electronic persons”
as “inappropriate” and “ideological,
nonsensical and non-pragmatic”, arguing
that to do so would directly impinge on
human rights.
Meet Sophie !

So What are we
designing

So What are we
designing
Assistant
Alter-ego
Flawless
Super Human Desired
Companion
Machine
Emotional
Machine
Flawless
? ?Friends

So What are we
designing
Assistant Flawless
But are human perfect ?
Companion
Machine
Emotional
Machine
? ?Friends

Should we have a professional
value that any product or service
we work on must serve people,
not replace them
Anonymous

We are an experience-first design company. We are
rooted to our trust in the power of
HUMAN & DESIGN
www.hudestudio.com

Thanks!
Nazim Iqbal - Founder / Director  
 
+91-9818303131  
nazim@hudestudio.com.  
http://www.hudestudio.com

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