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Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-1
Chapter 2:
Ethical Behavior, Social
Responsibility and Legal Reasoning
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-2
Learning Objectives
• Define ethics and ethical behavior.
• Compare ethics and law.
• Discern various ethical theories.
• Discuss framework for ethical decisions.
• Contrast the theories for conducting business in a
socially responsible manner.
• Define social responsibility.
• Describe models of corporate social responsibility.
• Understand the legal reasoning process.
• Recognize principal tools of legal reasoning.
• Distinguish among schools of jurisprudence.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-3
2.0 In the News
Kellyanne Conway breaks Federal ethics
law on live TV (1:48) http://bvtlab.com/2MN8e
Conway promoted Ivanka Trump’s brand,
appearing to break a Federal ethics law on
February 9, 2017. Conway is the counselor to
President Trump.
• Discuss, from an ethical perspective, whether
this was a violation or not.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-4
2.1 Ethical Behavior (Slide 1 of 2)
Significance of ethical behavior
• The desire to be seen behaving in an
ethical fashion and the recognition that
members of the business community
owe a duty to society are important
factors in shaping business decisions.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-5
2.1 Ethical Behavior (Slide 2 of 2)
Definition of ethics
• Asks the question how one should act
based upon a group-derived definition of
right and wrong
The relationship of ethics to law
• To what extent is ethical conduct legal or
unethical conduct illegal?
• How extensive is the overlap between
the two?
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-6
2.1d Ethical Theories (Slide 1 of 2)
Rights/duties system
• Deontological or non-consequential ethics
- Religious standard theory
- Kantianism
- Justice theory
• Focuses on obligations, actions, and
processes emanating from fundamental
truths held by individuals or society
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-7
2.1d Ethical Theories (Slide 2 of 2)
Consequential system
• Teleological ethics
- Self-interest theory
- Utilitarianism
- Profit maximization
• Considers the impacts of a decision
when deciding if it is ethical
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-8
2.1d Critical Thinking
Case: Skilling v. U.S
• In the Enron situation, management officials,
board of directors, and stockholders all
benefited in the short run. Yet is the purpose
of a business to be a mechanism that makes
short-term profits or long-term wealth? Why?
• What evidence from the Court’s opinion
indicates Skilling received a fair trial?
Backgrounder on Enron trial as jury returns
with verdict (2:56): http://bvtlab.com/86X7P
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-9
2.1e Framework for Making
Ethical Decisions
• Decide legality.
• Establish the problem clearly.
• Determine the relevant values.
• Explore views of stakeholders.
• Consider the impact on the decision
maker.
• Reflect on possible courses of action.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-10
2.1f Encouraging Ethical Behavior
within an Organization
• Adopt, teach, and enforce a
code of ethics.
• Cultivate an ethics culture
within top-level management.
• Embrace an ethical structure of
corporate governance.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-11
2.2 Social Responsibility
The approach to conducting business that
takes into consideration internal and
external communities
Business Ethics Corporate Social Responsibility (5:53)
http://bvtlab.com/297rD
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-12
2.2a The Emergence of Social
Responsibility (Slide 1 of 2)
• Traditionally, a business has a social
responsibility to be as profitable as
possible.
• In today’s thinking, a business should
function to benefit society.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-13
2.2a The Emergence of Social
Responsibility (Slide 2 of 2)
Market imperfections require
corporations to consider factors other
than profit maximization in their
decision-making process.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-14
2.2b Competing Theories for
Conducting Business in a
Socially Responsible Manner
Game theory –
Businesses need only follow the rules of
the game prevalent to its industry.
Social contract theory –
Businesses are expected to meet the
expectations of society.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-15
2.2c Models of Corporate Social
Responsibility
Stakeholder model –
Corporations owe duties to customers,
suppliers, and communities and environments
in addition to shareholders.
Triple bottom line model –
More suited to issues of sustainability
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-16
2.3a Definition of Legal Reasoning
A method of critical thinking and
persuading having analytical thinking
at its core
• Enhanced by factors appropriate to the
legal environment
• Often used to derive rules from factual
situations
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-17
2.3b Principal Tools of Legal
Reasoning
Deductive reasoning: analysis of existing
legal statutes and documents; often uses
syllogisms to draw logical conclusions from
major and minor premises.
Analogical reasoning: comparing facts in a
case at hand to those in previously decided
cases; then apply the legal rule in the
appropriate cases as precedents.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-18
2.3c Legal Reasoning Process (Slide 1 of 2)
Step 1: Issue
• Identify the legal question.
Step 2: Rule
• Identify the legal rule.
Step 3: Application
• Apply the rule of law to the specific facts of
the situation.
Step 4: Conclusion
• What conclusion is reached?
The IRAC Method
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-19
2.3c Legal Reasoning Process (Slide 2 of 2)
Selection of appropriate law and facts may
involve dialectical reasoning.
Legal reasoning may lead to more than one
correct answer to a legal problem.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-20
2.3c Critical Thinking
Case: Bammert v. Don’s Super Valu
• Did the legal reasoning process adopted by
the court achieve justice? If so, how do you
define the term justice?
• Was deductive reasoning, analogical
reasoning, or both types of legal reasoning
employed by the justice who wrote this
opinion? Describe your thinking in this
regard.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-21
2.3d Jurisprudence (Slide 1 of 3)
The study of the philosophy of law
Common schools of jurisprudence
• Natural law: a higher law or group of
universal rules that should bind all human
behavior
• Positive law: There may not be a moral
component to the law. The law is a
command of government, which must be
enforced as written.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-22
2.3d Jurisprudence (Slide 2 of 3)
Common schools of jurisprudence
• Legal realism: The nature of the law is
in the decisions of juries and judges.
• Sociological: The law should reflect
social values, which may change
over time
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-23
2.3d Jurisprudence (Slide 3 of 3)
Common schools of jurisprudence
• Law and economics examines the
relationship between law and
economics in non-market activities.
• Critical legal studies views the law as a
political expression of a ruling class.
Business Law, Sixth Edition
© 2019 BVT Publishing. All rights reserved.
S-24
2.3d Critical Thinking
Summary of Fuller, “The Case of the
Speluncean Explorers”
• What theory of jurisprudence was relied
upon by each of the following?
- Chief Justice Truepenney? Why?
- Justice Foster? Why?
- Justice Handy? Why?
• Which of the three approaches do you
most agree with? Why?

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Ethical Behaviour, Social REsponsibility, and Legal Reasoning

  • 1. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-1 Chapter 2: Ethical Behavior, Social Responsibility and Legal Reasoning
  • 2. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-2 Learning Objectives • Define ethics and ethical behavior. • Compare ethics and law. • Discern various ethical theories. • Discuss framework for ethical decisions. • Contrast the theories for conducting business in a socially responsible manner. • Define social responsibility. • Describe models of corporate social responsibility. • Understand the legal reasoning process. • Recognize principal tools of legal reasoning. • Distinguish among schools of jurisprudence.
  • 3. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-3 2.0 In the News Kellyanne Conway breaks Federal ethics law on live TV (1:48) http://bvtlab.com/2MN8e Conway promoted Ivanka Trump’s brand, appearing to break a Federal ethics law on February 9, 2017. Conway is the counselor to President Trump. • Discuss, from an ethical perspective, whether this was a violation or not.
  • 4. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-4 2.1 Ethical Behavior (Slide 1 of 2) Significance of ethical behavior • The desire to be seen behaving in an ethical fashion and the recognition that members of the business community owe a duty to society are important factors in shaping business decisions.
  • 5. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-5 2.1 Ethical Behavior (Slide 2 of 2) Definition of ethics • Asks the question how one should act based upon a group-derived definition of right and wrong The relationship of ethics to law • To what extent is ethical conduct legal or unethical conduct illegal? • How extensive is the overlap between the two?
  • 6. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-6 2.1d Ethical Theories (Slide 1 of 2) Rights/duties system • Deontological or non-consequential ethics - Religious standard theory - Kantianism - Justice theory • Focuses on obligations, actions, and processes emanating from fundamental truths held by individuals or society
  • 7. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-7 2.1d Ethical Theories (Slide 2 of 2) Consequential system • Teleological ethics - Self-interest theory - Utilitarianism - Profit maximization • Considers the impacts of a decision when deciding if it is ethical
  • 8. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-8 2.1d Critical Thinking Case: Skilling v. U.S • In the Enron situation, management officials, board of directors, and stockholders all benefited in the short run. Yet is the purpose of a business to be a mechanism that makes short-term profits or long-term wealth? Why? • What evidence from the Court’s opinion indicates Skilling received a fair trial? Backgrounder on Enron trial as jury returns with verdict (2:56): http://bvtlab.com/86X7P
  • 9. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-9 2.1e Framework for Making Ethical Decisions • Decide legality. • Establish the problem clearly. • Determine the relevant values. • Explore views of stakeholders. • Consider the impact on the decision maker. • Reflect on possible courses of action.
  • 10. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-10 2.1f Encouraging Ethical Behavior within an Organization • Adopt, teach, and enforce a code of ethics. • Cultivate an ethics culture within top-level management. • Embrace an ethical structure of corporate governance.
  • 11. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-11 2.2 Social Responsibility The approach to conducting business that takes into consideration internal and external communities Business Ethics Corporate Social Responsibility (5:53) http://bvtlab.com/297rD
  • 12. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-12 2.2a The Emergence of Social Responsibility (Slide 1 of 2) • Traditionally, a business has a social responsibility to be as profitable as possible. • In today’s thinking, a business should function to benefit society.
  • 13. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-13 2.2a The Emergence of Social Responsibility (Slide 2 of 2) Market imperfections require corporations to consider factors other than profit maximization in their decision-making process.
  • 14. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-14 2.2b Competing Theories for Conducting Business in a Socially Responsible Manner Game theory – Businesses need only follow the rules of the game prevalent to its industry. Social contract theory – Businesses are expected to meet the expectations of society.
  • 15. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-15 2.2c Models of Corporate Social Responsibility Stakeholder model – Corporations owe duties to customers, suppliers, and communities and environments in addition to shareholders. Triple bottom line model – More suited to issues of sustainability
  • 16. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-16 2.3a Definition of Legal Reasoning A method of critical thinking and persuading having analytical thinking at its core • Enhanced by factors appropriate to the legal environment • Often used to derive rules from factual situations
  • 17. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-17 2.3b Principal Tools of Legal Reasoning Deductive reasoning: analysis of existing legal statutes and documents; often uses syllogisms to draw logical conclusions from major and minor premises. Analogical reasoning: comparing facts in a case at hand to those in previously decided cases; then apply the legal rule in the appropriate cases as precedents.
  • 18. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-18 2.3c Legal Reasoning Process (Slide 1 of 2) Step 1: Issue • Identify the legal question. Step 2: Rule • Identify the legal rule. Step 3: Application • Apply the rule of law to the specific facts of the situation. Step 4: Conclusion • What conclusion is reached? The IRAC Method
  • 19. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-19 2.3c Legal Reasoning Process (Slide 2 of 2) Selection of appropriate law and facts may involve dialectical reasoning. Legal reasoning may lead to more than one correct answer to a legal problem.
  • 20. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-20 2.3c Critical Thinking Case: Bammert v. Don’s Super Valu • Did the legal reasoning process adopted by the court achieve justice? If so, how do you define the term justice? • Was deductive reasoning, analogical reasoning, or both types of legal reasoning employed by the justice who wrote this opinion? Describe your thinking in this regard.
  • 21. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-21 2.3d Jurisprudence (Slide 1 of 3) The study of the philosophy of law Common schools of jurisprudence • Natural law: a higher law or group of universal rules that should bind all human behavior • Positive law: There may not be a moral component to the law. The law is a command of government, which must be enforced as written.
  • 22. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-22 2.3d Jurisprudence (Slide 2 of 3) Common schools of jurisprudence • Legal realism: The nature of the law is in the decisions of juries and judges. • Sociological: The law should reflect social values, which may change over time
  • 23. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-23 2.3d Jurisprudence (Slide 3 of 3) Common schools of jurisprudence • Law and economics examines the relationship between law and economics in non-market activities. • Critical legal studies views the law as a political expression of a ruling class.
  • 24. Business Law, Sixth Edition © 2019 BVT Publishing. All rights reserved. S-24 2.3d Critical Thinking Summary of Fuller, “The Case of the Speluncean Explorers” • What theory of jurisprudence was relied upon by each of the following? - Chief Justice Truepenney? Why? - Justice Foster? Why? - Justice Handy? Why? • Which of the three approaches do you most agree with? Why?