Praxis Fall Kickoff Presentation: Part 1 of the Grow Method: GOALSIan Turvill
This document summarizes Ian Turvill's presentation on using the GROW method to build a legal career. The GROW method involves setting goals, building relationships, acquiring new clients, and delivering high-quality work. Turvill emphasizes setting clear, written career goals and using LinkedIn to research career paths and promote yourself to potential employers. He offers to meet with students individually or in small groups to review their LinkedIn profiles and identify ways to improve their online presence.
The document summarizes an informal entrepreneurial network started in Maine called the Maine Entrepreneurs Network. It describes how the founder, Kirk Hill, created a LinkedIn group in 2008 that has grown to over 650 members. The group holds monthly face-to-face meetings that attract 40-60 people to discuss common challenges entrepreneurs face and share ideas. The informal format allows entrepreneurs to collaborate and find expertise without formal structures that are difficult for entrepreneurs to participate in.
The document discusses options for forming or partnering with a nonprofit organization. It describes social enterprises, corporations with nonprofit arms, and forming a nonprofit organization. Partnering with a nonprofit can help advance goals that cannot be achieved alone and requires identifying shared problems and goals. When forming a nonprofit, one can get fiscal sponsorship first or directly apply for 501c3 tax-exempt status.
HNBA - 2019 Valentine's Day Soiree (STAND OUT!)Meranda Vieyra
Presentation on 2/12/19 to Colorado lawyers on personal branding, marketing, networking and visibility techniques. Information provided also covered community involvement as well as awards and accolades.
This document discusses how to build coalitions to support projects and campaigns. It recommends identifying potential coalition members like businesses, taxpayers, and faith groups. The document advises determining these groups' perceived and actual positions, and which ones' positions can be influenced. It also suggests managing coalitions by incorporating potentially positive groups and neutralizing potentially negative ones. Finally, it outlines how to work with coalitions by formalizing endorsements, gaining financial support, sharing communications, and coordinating events.
The document summarizes the key findings of a study on cross-sector partnerships. It identified four profiles of organizations based on their openness to partnerships and willingness to innovate: Traditionalists, who are open to partnerships but not innovative; Skeptics, who are wary of partnerships; Solution Seekers, who are highly collaborative and innovative; and Disruptors, who prefer to act alone. The most important insights concern how to engage Traditionalists, who are open but narrow in their views, and Solution Seekers, who are the ideal collaborative partners. Understanding these profiles can help form more effective partnerships.
This document discusses the roles and responsibilities of nonprofit boards, with a focus on diversity, equity, and inclusion. It covers key topics such as fiduciary duties of care and loyalty, financial oversight, mission perpetuation, and ensuring an inclusive board culture. The presentation emphasizes that a diverse board that fosters inclusion is an intelligent board that can help an organization serve its community effectively. Boards must commit to embedding organizational values of diversity and empowering underrepresented leaders.
Praxis Fall Kickoff Presentation: Part 1 of the Grow Method: GOALSIan Turvill
This document summarizes Ian Turvill's presentation on using the GROW method to build a legal career. The GROW method involves setting goals, building relationships, acquiring new clients, and delivering high-quality work. Turvill emphasizes setting clear, written career goals and using LinkedIn to research career paths and promote yourself to potential employers. He offers to meet with students individually or in small groups to review their LinkedIn profiles and identify ways to improve their online presence.
The document summarizes an informal entrepreneurial network started in Maine called the Maine Entrepreneurs Network. It describes how the founder, Kirk Hill, created a LinkedIn group in 2008 that has grown to over 650 members. The group holds monthly face-to-face meetings that attract 40-60 people to discuss common challenges entrepreneurs face and share ideas. The informal format allows entrepreneurs to collaborate and find expertise without formal structures that are difficult for entrepreneurs to participate in.
The document discusses options for forming or partnering with a nonprofit organization. It describes social enterprises, corporations with nonprofit arms, and forming a nonprofit organization. Partnering with a nonprofit can help advance goals that cannot be achieved alone and requires identifying shared problems and goals. When forming a nonprofit, one can get fiscal sponsorship first or directly apply for 501c3 tax-exempt status.
HNBA - 2019 Valentine's Day Soiree (STAND OUT!)Meranda Vieyra
Presentation on 2/12/19 to Colorado lawyers on personal branding, marketing, networking and visibility techniques. Information provided also covered community involvement as well as awards and accolades.
This document discusses how to build coalitions to support projects and campaigns. It recommends identifying potential coalition members like businesses, taxpayers, and faith groups. The document advises determining these groups' perceived and actual positions, and which ones' positions can be influenced. It also suggests managing coalitions by incorporating potentially positive groups and neutralizing potentially negative ones. Finally, it outlines how to work with coalitions by formalizing endorsements, gaining financial support, sharing communications, and coordinating events.
The document summarizes the key findings of a study on cross-sector partnerships. It identified four profiles of organizations based on their openness to partnerships and willingness to innovate: Traditionalists, who are open to partnerships but not innovative; Skeptics, who are wary of partnerships; Solution Seekers, who are highly collaborative and innovative; and Disruptors, who prefer to act alone. The most important insights concern how to engage Traditionalists, who are open but narrow in their views, and Solution Seekers, who are the ideal collaborative partners. Understanding these profiles can help form more effective partnerships.
This document discusses the roles and responsibilities of nonprofit boards, with a focus on diversity, equity, and inclusion. It covers key topics such as fiduciary duties of care and loyalty, financial oversight, mission perpetuation, and ensuring an inclusive board culture. The presentation emphasizes that a diverse board that fosters inclusion is an intelligent board that can help an organization serve its community effectively. Boards must commit to embedding organizational values of diversity and empowering underrepresented leaders.
This document discusses how non-profit organizations can benefit from understanding corporate trends toward sustainability and corporate social responsibility. It provides information on inbound and outbound project requests and considerations for handling them. Sustainability creates opportunities for suppliers of green products and services. Partnering with companies allows non-profits to include charitable activities in events. When developing outbound proposals, non-profits should clearly define goals and be prepared to negotiate. They should understand their own assets and potential partners to create mutually beneficial partnerships.
Some nonprofits have more of a challenge than others in identifying prospective donors. This educational session was presented to the AFP MA Chapter Conference on Philanthropy on 11/30/11
About the Stand for Your Mission CampaignBoardSource
The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.
This document provides an overview of a presentation on raising serious money through grants. It discusses:
- The background and experience of the presenter, Robin L. Cabral, as a development consultant and Certified Fund Raising Executive.
- Key things organizations should know about themselves before beginning the grant seeking process, including their mission, programs, uniqueness, and current funding sources.
- An overview of different types of potential funding sources for grants, including corporations, foundations, government entities, and how to research them.
- Important steps in the grant seeking process, such as understanding the funder's goals and needs, building relationships, writing compelling proposals, following up on submissions, and maintaining relationships with fund
This document provides tips and strategies for effective networking presented by Felina Martin of Eventions, LLC. The workshop aims to help attendees overcome their fear of meeting new people and build a powerful professional network. It covers creating a memorable image with business cards and name tags, engaging people through rapport building questions, and maintaining relationships over time through communication and referrals. The importance of networking is highlighted through industry statistics showing the power of referrals and introductions over cold calls.
The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s4Good.org
Many nonprofits often desire certain legislative and public policy changes by our legislators and publicly elected officials to help further or achieve their charitable missions. Nonprofits, however, often avoid advocating for such changes because the IRS rules regarding nonprofit advocacy tend to be complex and commonly misunderstood. 501(c)(3) organizations in particular are often unsure or unaware of which advocacy activities are permissible and which advocacy activities may jeopardize their tax-exempt status. Additionally, nonprofit advocacy and compliance with IRS regulations is a common hot topic for other groups such as the media, public, and authorities, especially during election years. Given the increased attention and scrutiny to nonprofit lobbying and election-related activities that is to be expected this year, 501(c)(3) organizations would greatly benefit from becoming knowledgeable about nonprofit advocacy rules.
This is a presentation to show you how to become an effective networker. Overcome the fear of networking. Learn how to make the most of the function. Learn how to run your own functions.
This document discusses political action committees (PACs) and how they allow groups to collectively support political candidates aligned with their priorities and policies. It notes that PAC contributions send a message of industry interest and help raise political profiles. Successful PACs have vision, leadership, research, strategic planning, and compliance. It also discusses 501(c) organizations, corporate donations, Super PACs, and options for hiring firms to assist with political goals through fundraising, branding, and relationship building.
The document provides information and guidance on starting a nonprofit organization in Texas. It discusses 3 questions to consider before starting a nonprofit, the steps to create a nonprofit corporation in Texas including filing articles of incorporation, registering for 501(c)(3) tax-exempt status, registering for franchise and sales tax exemption, and developing bylaws. It also outlines nonprofit governance structures including the roles and responsibilities of the board of directors and chief executive officer/executive director.
This document outlines key considerations for structuring a political campaign. It discusses different types of campaigns including local, state, federal, and issue-based campaigns. It emphasizes the importance of a strong campaign structure and defines key staff roles like campaign manager, treasurer, and communications director. It also notes the role of consultants, advisory committees, and other supporting positions. The overall message is that an effective campaign requires strategic planning around its structure, roles, and goals.
This document provides guidance and best practices for effectively recruiting and engaging young professionals for volunteer and board service. It defines young professionals as those aged 13-33 and discusses their key motivations, such as making an impact, networking and professional growth. The document recommends providing mentorship, leadership opportunities, and networking events to attract young professionals. It also stresses learning the skills needed to work effectively on boards, such as communication, problem-solving and understanding the organization's goals. Sources to find qualified young professionals for boards include local young professional groups and leadership programs.
The document provides guidance on developing an effective campaign strategy. It emphasizes the importance of thorough research to understand the district, constituents, and issues. A strategic goal is identified as building a coalition large enough to win the election. Key strategic concerns include candidate strengths/weaknesses, district characteristics, public policy environment, and developing themes and messages. Tactics should feed into an overarching strategy statement and strategic plan that outlines the programs to execute the strategy and achieve the goal.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
This document provides guidance on marketing a mediation practice. It discusses the challenges of getting people to choose mediation over litigation and emphasizes garnering trust through emotional appeals. It suggests emphasizing personal contact and targeting people's worst fears to help them feel empowered through mediation. The document then provides tips for mediators on getting their name out through client referrals, networking, developing external partnerships, and finding advocates to introduce them to prospective clients.
The document discusses advocacy and provides guidance on developing an effective advocacy strategy and plan. It defines advocacy as supporting a cause through influencing policies, laws, and decisions. The document outlines the basic steps in an advocacy process, including defining the issue and desired change, setting goals, identifying target audiences, developing messages and materials, determining methods of delivery, and monitoring efforts. It emphasizes grassroots participation, credibility, acknowledging opposition, and viewing advocacy as a long-term process rather than a single event.
Maya Smart and Joe Grimm present "How to Be an Entrepreneur as a Business Journalist," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://businessjournalism.org.
Lucy Rosen is the president of SmartMarketing Communications, a marketing and PR firm. She has over 23 years of experience in public relations and marketing. She teaches and mentors other businesswomen. Her company provides various marketing services including public relations, graphic design, events, and advertising to help clients reach their target audiences on a budget.
The document discusses communicating your brand and marketing strategy as a chamber of commerce. It emphasizes developing a consistent brand identity through messaging, visual style, and tone. The brand should be tailored to your target audiences and address their needs and hot buttons. Testimonials from members and creative marketing ideas can help connect with customers on an emotional level and build trust in the brand.
Branding identity key to fundraising success rev 3 12.1.10staciemadden
The document discusses the importance of branding for nonprofit fundraising success. It provides tips on developing an organizational brand through clear messaging, visual identity, and experiential strategies. Branding involves articulating the organization's vision, mission, values and developing a consistent brand identity across all communications channels to educate audiences and effectively fundraise for the cause.
This document outlines the schedule and topics for the March 20 class session of the CA 218 public relations course. The class will include introductions, an overview of the syllabus and upcoming assignments, a review of chapters 1-3 of the textbook, a break, and an overview of the Associated Press Stylebook. Students will be introduced to each other and discuss their interests and goals. The syllabus and grading policy will also be reviewed. Upcoming assignments include a backgrounder, fact sheet, AP Stylebook quiz, and an interview.
This document discusses how non-profit organizations can benefit from understanding corporate trends toward sustainability and corporate social responsibility. It provides information on inbound and outbound project requests and considerations for handling them. Sustainability creates opportunities for suppliers of green products and services. Partnering with companies allows non-profits to include charitable activities in events. When developing outbound proposals, non-profits should clearly define goals and be prepared to negotiate. They should understand their own assets and potential partners to create mutually beneficial partnerships.
Some nonprofits have more of a challenge than others in identifying prospective donors. This educational session was presented to the AFP MA Chapter Conference on Philanthropy on 11/30/11
About the Stand for Your Mission CampaignBoardSource
The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.
This document provides an overview of a presentation on raising serious money through grants. It discusses:
- The background and experience of the presenter, Robin L. Cabral, as a development consultant and Certified Fund Raising Executive.
- Key things organizations should know about themselves before beginning the grant seeking process, including their mission, programs, uniqueness, and current funding sources.
- An overview of different types of potential funding sources for grants, including corporations, foundations, government entities, and how to research them.
- Important steps in the grant seeking process, such as understanding the funder's goals and needs, building relationships, writing compelling proposals, following up on submissions, and maintaining relationships with fund
This document provides tips and strategies for effective networking presented by Felina Martin of Eventions, LLC. The workshop aims to help attendees overcome their fear of meeting new people and build a powerful professional network. It covers creating a memorable image with business cards and name tags, engaging people through rapport building questions, and maintaining relationships over time through communication and referrals. The importance of networking is highlighted through industry statistics showing the power of referrals and introductions over cold calls.
The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s4Good.org
Many nonprofits often desire certain legislative and public policy changes by our legislators and publicly elected officials to help further or achieve their charitable missions. Nonprofits, however, often avoid advocating for such changes because the IRS rules regarding nonprofit advocacy tend to be complex and commonly misunderstood. 501(c)(3) organizations in particular are often unsure or unaware of which advocacy activities are permissible and which advocacy activities may jeopardize their tax-exempt status. Additionally, nonprofit advocacy and compliance with IRS regulations is a common hot topic for other groups such as the media, public, and authorities, especially during election years. Given the increased attention and scrutiny to nonprofit lobbying and election-related activities that is to be expected this year, 501(c)(3) organizations would greatly benefit from becoming knowledgeable about nonprofit advocacy rules.
This is a presentation to show you how to become an effective networker. Overcome the fear of networking. Learn how to make the most of the function. Learn how to run your own functions.
This document discusses political action committees (PACs) and how they allow groups to collectively support political candidates aligned with their priorities and policies. It notes that PAC contributions send a message of industry interest and help raise political profiles. Successful PACs have vision, leadership, research, strategic planning, and compliance. It also discusses 501(c) organizations, corporate donations, Super PACs, and options for hiring firms to assist with political goals through fundraising, branding, and relationship building.
The document provides information and guidance on starting a nonprofit organization in Texas. It discusses 3 questions to consider before starting a nonprofit, the steps to create a nonprofit corporation in Texas including filing articles of incorporation, registering for 501(c)(3) tax-exempt status, registering for franchise and sales tax exemption, and developing bylaws. It also outlines nonprofit governance structures including the roles and responsibilities of the board of directors and chief executive officer/executive director.
This document outlines key considerations for structuring a political campaign. It discusses different types of campaigns including local, state, federal, and issue-based campaigns. It emphasizes the importance of a strong campaign structure and defines key staff roles like campaign manager, treasurer, and communications director. It also notes the role of consultants, advisory committees, and other supporting positions. The overall message is that an effective campaign requires strategic planning around its structure, roles, and goals.
This document provides guidance and best practices for effectively recruiting and engaging young professionals for volunteer and board service. It defines young professionals as those aged 13-33 and discusses their key motivations, such as making an impact, networking and professional growth. The document recommends providing mentorship, leadership opportunities, and networking events to attract young professionals. It also stresses learning the skills needed to work effectively on boards, such as communication, problem-solving and understanding the organization's goals. Sources to find qualified young professionals for boards include local young professional groups and leadership programs.
The document provides guidance on developing an effective campaign strategy. It emphasizes the importance of thorough research to understand the district, constituents, and issues. A strategic goal is identified as building a coalition large enough to win the election. Key strategic concerns include candidate strengths/weaknesses, district characteristics, public policy environment, and developing themes and messages. Tactics should feed into an overarching strategy statement and strategic plan that outlines the programs to execute the strategy and achieve the goal.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
This document provides guidance on marketing a mediation practice. It discusses the challenges of getting people to choose mediation over litigation and emphasizes garnering trust through emotional appeals. It suggests emphasizing personal contact and targeting people's worst fears to help them feel empowered through mediation. The document then provides tips for mediators on getting their name out through client referrals, networking, developing external partnerships, and finding advocates to introduce them to prospective clients.
The document discusses advocacy and provides guidance on developing an effective advocacy strategy and plan. It defines advocacy as supporting a cause through influencing policies, laws, and decisions. The document outlines the basic steps in an advocacy process, including defining the issue and desired change, setting goals, identifying target audiences, developing messages and materials, determining methods of delivery, and monitoring efforts. It emphasizes grassroots participation, credibility, acknowledging opposition, and viewing advocacy as a long-term process rather than a single event.
Maya Smart and Joe Grimm present "How to Be an Entrepreneur as a Business Journalist," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://businessjournalism.org.
Lucy Rosen is the president of SmartMarketing Communications, a marketing and PR firm. She has over 23 years of experience in public relations and marketing. She teaches and mentors other businesswomen. Her company provides various marketing services including public relations, graphic design, events, and advertising to help clients reach their target audiences on a budget.
The document discusses communicating your brand and marketing strategy as a chamber of commerce. It emphasizes developing a consistent brand identity through messaging, visual style, and tone. The brand should be tailored to your target audiences and address their needs and hot buttons. Testimonials from members and creative marketing ideas can help connect with customers on an emotional level and build trust in the brand.
Branding identity key to fundraising success rev 3 12.1.10staciemadden
The document discusses the importance of branding for nonprofit fundraising success. It provides tips on developing an organizational brand through clear messaging, visual identity, and experiential strategies. Branding involves articulating the organization's vision, mission, values and developing a consistent brand identity across all communications channels to educate audiences and effectively fundraise for the cause.
This document outlines the schedule and topics for the March 20 class session of the CA 218 public relations course. The class will include introductions, an overview of the syllabus and upcoming assignments, a review of chapters 1-3 of the textbook, a break, and an overview of the Associated Press Stylebook. Students will be introduced to each other and discuss their interests and goals. The syllabus and grading policy will also be reviewed. Upcoming assignments include a backgrounder, fact sheet, AP Stylebook quiz, and an interview.
1. Understand your clients' businesses and goals to provide proactive solutions. Work to learn your clients' priorities, constraints, initiatives and culture.
2. Embrace your new role as a firm leader by helping accomplish the firm's objectives through improved marketing, practice management, collaboration and training.
3. Identify a niche practice area based on your expertise and industry trends, and market yourself as the go-to expert to build a recognizable brand and make billing rates less vulnerable.
This document discusses strategic referral relationships as a way for lawyers to enhance growth. It outlines a 6-step referral strategy cycle: 1) personal analysis of ideal practice, clients, and strengths; 2) defining a niche and target clients; 3) identifying opportunities within the niche; 4) identifying potential referral sources; 5) creating an elevator pitch; and 6) implementing the strategy through relationship building and reciprocity. Key aspects include developing a target client persona, networking strategically, making engaged introductions, tracking referrals, and forming peer groups to boost referrals. The overall message is that lawyers should view referrals as a strategic process focused on mutual benefit, rather than an ad hoc byproduct of other activities.
Business Development: The Intersection of Ethical Networking, Personal Brandi...Thomas Ciesielka
The document summarizes a presentation about business development, personal branding, and public relations for attorneys. The presentation covers developing an ethical personal brand, focusing on referral partners over direct business, taking a proactive approach to networking, assessing areas of expertise for publicizing, managing online profiles and brands, and staying aware of trends to position oneself as an expert source. The program agenda and slides provide tips, examples, and resources for attorneys to improve business development through ethical networking and public relations.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
This document provides tips on using LinkedIn to get job alerts, build relationships with influencers, and optimize your profile. It recommends expressing your strengths in a 2,000 character profile summary targeted to your industry culture. Additionally, it suggests identifying mutual connections and people who can help with your job search, then customizing invitations to connect and engage with them by finding a genuine affinity and explaining how you can help each other.
This document provides guidance on effective advocacy approaches for social purpose organizations. It outlines a 4-step process for advocacy:
1. Defining your purpose - Identifying the problem/need, proposed solution, and desired outcome.
2. Identifying and understanding audiences - Determining who can help achieve your goal and what motivates them.
3. Developing persuasive messages and strategies - Crafting messages that appeal to audience values and getting the right messenger to deliver them through relevant channels.
4. Measuring performance - Tracking outputs like activities and outcomes such as results achieved.
The document uses the example of a fictional organization called "Health First" seeking more funding from the city to expand health
The document provides guidance on developing an effective marketing plan for a nonprofit organization. It discusses researching the target market and organization, creating a mission statement and goals, and developing strategies and tactics to achieve objectives over a 12-month period. An effective plan should include defining the message, goals, strategies, timeline, budget and evaluation metrics to guide communications and measure success.
The document discusses marketing strategies for law firms. It defines marketing and outlines various tactics firms can use including developing relationships, differentiating themselves, creating marketing plans, using tools like CRM and understanding sales cycles. Specific recommendations are made around social media platforms, events, blogs, RSS feeds and measuring success. The overall message is that marketing is important for law firms and relationship building should be a key focus.
Martin Waxman Loyalist PR Social Media presentation march 2011Martin Waxman
Martin Waxman presented to Loyalist College in March 2011 on how social media is changing communications. He discussed how social media has disrupted traditional assumptions about how information and communication works. It has become a democratic, transparent, and conversational way for organizations to build relationships. Waxman outlined several social media platforms like blogs, podcasts, Facebook, Twitter, YouTube and mobile and provided tips for how PR professionals can engage with and leverage these channels as part of an overall social media strategy. He emphasized the importance of listening, conversing, engaging and developing relationships across social media to help build brands.
This document discusses branding and marketing strategies for organizations. It defines branding as going beyond just a name or logo to represent a consistent set of visuals, language, and messaging. The document outlines steps to develop an organizational brand such as identifying target audiences, their needs and hot buttons. It also discusses communicating the brand through appealing to different learning styles, considering competitors, generating referrals, and justifying purchases. Overall, the document provides guidance on understanding audiences and building a brand identity through consistent messaging.
The document outlines the steps to starting a business, including finding your passion, developing a business idea and plan, and putting the plan into action. It discusses determining an entrepreneurial idea based on one's strengths and interests, and developing a business plan with sections on company overview, operations, marketing, and financials. The document emphasizes important concepts like networking, obtaining necessary licenses and permits, and implementing the business plan.
Linked In For Business Ibd Lead GenerationDavid Duncan
LinkedIn is a valuable tool for lead generation and maintaining professional relationships. It is important to have a clear strategy when using LinkedIn for networking. People are more likely to do business with those they know, like, and trust. To build these connections, users should define goals and targets, optimize their profile with relevant keywords and experiences, actively participate in groups in their industry, and provide value to others in their network by sharing information and helping to make introductions. Regularly monitoring their network, groups, and customized alerts allows users to find new prospects and business opportunities through LinkedIn.