Legal Online Services

This document discusses regulation and competition in the US legal services industry. It notes that each US state separately licenses attorneys. Historically this was to ensure attorneys know the specific state's laws. The document examines various state regulations on attorney advertising, such as restrictions on quality claims, comparative ads, testimonials, and past successes. It argues that overly broad restrictions can inhibit competition and consumer choice, and that truthful, non-deceptive ads help consumers make informed decisions. The document concludes that advertising benefits consumers by helping them locate appropriate legal help and lowering prices.