The e-commerce marketing course by Raghu Gaddam focuses on equipping individuals with essential digital marketing skills to drive online business growth, featuring 80% practical implementations and lifetime access to video lectures. It covers key topics including e-commerce fundamentals, email marketing, conversion rate optimization, and customer retention strategies through online modules and hands-on projects. Participants gain industry-recognized certifications, preparing them to effectively enhance their online presence and career in e-commerce marketing.

1. E-COMMERCE
MARKETING COURSE
Raghu Gaddam is committed to creating a better future for the
aspirants and professionals by promoting digital marketing and social media
marketing to help businesses grow and succeed.

2. WE ARE BEST ?
WHY
Raghu Gaddam is committed to creating a better
future for the aspirants and professionals by promoting
digital marketing and social media marketing to help
businesses grow and succeed.
• 80% of the lectures are real-time practical
implementations.
• Personalised learning strategies
• Lifetime access to real-time video lectures
• Globally recognised industry-valid certifications

3. INTRODUCTION TO
E-COMMERCE MARKETING
• Definition: E-commerce marketing involves strategies
to drive traffic to online stores, convert that traffic into
paying customers, and retain those customers post-
purchase.
• Importance: Essential for growing online businesses,
improving sales, and building customer loyalty.

4. COURSE OVERVIEW
Objectives:
• Understand the fundamentals of e-commerce
marketing.
• Learn various strategies and tools.
• Implement effective marketing campaigns.
Duration: Typically ranges from 4 to 12 weeks.
Format: Online modules, video tutorials, quizzes,
assignments, and practical projects.

5. KEY MODULES OF THE COURSE
INTRODUCTION TO
E-COMMERCE
• E-Commerce Platforms:
⚬ Overview of platforms like
Shopify, WooCommerce,
Magento.
• Setting Up an Online Store:
⚬ Domain selection, store design,
payment gateways, shipping
settings.

6. EMAIL MARKETING
CONTENT MARKETING
Building Email Lists:
• Strategies for growing and segmenting
email lists.
Email Campaigns:
• Designing newsletters, promotional emails.
• Personalization and automation tools.
Content Strategy:
• Developing a content plan and calendar.
Content Creation:
• Blogging, video marketing, infographics.
Content Distribution:
• Sharing content across various channels.

7. CONVERSION RATE
OPTIMIZATION (CRO)
A/B Testing:
• Testing different versions of
webpages and emails.
User Experience (UX) Design:
• Improving site navigation,
checkout process.
Analytics:
• Using tools like Google Analytics to
track performance.

8. CUSTOMER RETENTION
STRATEGIES
Loyalty Programs:
• Creating and managing loyalty programs.
Customer Service:
• Best practices for online customer support.
Post-Purchase Engagement:
• Email follow-ups, re-targeting ads, feedback
collection.

9. TOOLS AND RESOURCES
• SEO Tools: Google Keyword Planner,
SEMrush, Ahrefs.
• Email Marketing Platforms:
Mailchimp, Constant Contact, Klaviyo.
• Analytics Tools: Google Analytics,
Hotjar, Crazy Egg.
• Social Media Management:
Hootsuite, Buffer, Sprout Social.

10. COURSE STRUCTURE
• Week 1-2: Introduction to E-Commerce and
Digital Marketing Essentials.
• Week 3-4: Email Marketing and Content
Marketing.
• Week 5-6: Conversion Rate Optimization and
Customer Retention Strategies.
• Week 7-8: Practical Projects and Case Studies.
• Assessments: Quizzes, assignments, and final
project.

11. The E-Commerce Marketing Course equips individuals with essential skills to thrive in the
digital marketplace. Covering key areas such as SEO, PPC, social media, email marketing,
content creation, and conversion optimization, the course provides a comprehensive
understanding of effective online marketing strategies. Practical projects and real-world
case studies enhance learning, ensuring participants can apply their knowledge to drive
traffic, increase sales, and foster customer loyalty. By mastering these techniques,
students are prepared to significantly boost their online businesses or advance their
careers in e-commerce marketing. With a blend of theoretical insights and hands-on
experience, the course offers a valuable toolkit for achieving success in the competitive e-
commerce landscape.
CONCLUSION

12. THANK YOU
www.raghugaddam.com
info@raghugaddam.com
+91 8074334232