1. There are several key issues in measuring tourist satisfaction, including identifying the antecedents and consequences of satisfaction and determining the best way to measure satisfaction and the relative weight of its determinants. 2. The antecedents of tourist satisfaction include motivation, expectations, perceived quality, and perceived price. Measuring satisfaction requires identifying these determinants, assigning each a relative weight based on performance level, and surveying tourists to determine overall satisfaction. 3. Two common mistakes are only listing determinants without considering their different natures, and using a single set of relative weights when the impact of determinants is actually asymmetric and sometimes non-linear depending on performance level.

1. SOME ISSUES IN MEASURING TOURIST SATISFACTION assist. prof. Ilinka Terziyska South-West University of Neophyte Rilski

4. Antecedents of tourist satisfaction satisfaction motivation expectations perceived quality perceived price