This is a slideshow reviewing some of the apps and digital triumphs of the Estee Lauder Companies. http://stevekaplandigital.com

2. BRANDS
Estée Lauder
Aramis
Clinique
Lab Series Skin Care
for Men
Origins
Tommy Hilfiger
M.A.C
La Mer
Bobbi Brown
Donna Karan
Aveda
Jo Malone
Bumble and bumble
Michael Kors
Darphin
American Beauty
Flirt
Goodskin Labs
Grassroots Research
labs
Sean John
Missoni
Daisy Fuentes
Tom Ford
Coach
Ojon
Kiton

3. Estée Lauder New Hydrationist
Estée Lauder created the Hydrationist App for the iPhone and iPod touch.
It provides the consumer with detailed product information about all new
Hydrationist Creme and Serum.
It provides the consumer with the Hydrationist TVC and TVC behind the
scenes video. It also tests consumers’ Hydra IQ and offer them a chance
to get a free sample of the New Hydrationist Collection for free.

4. Estée Lauder “Erase the Wrinkles”
Estee Lauder created an interactive ad for Apple’s iPhone and iPod
touch to promote its new Perfectionist [CP+] anti-wrinkle cream.
This app lets consumers play a game of erasing wrinkle lines using a digital
version of their new “Deep Wrinkle Filler”.

5. Estée Lauder Ascent
The Estée Lauder Companies’ Aramis and Designer Fragrances has launched
Ascent, an interactive application for 3G mobile phones designed to enable sales
assistants to reveal customers’ perfume personalities. The app takes consumers
through a series of questions, with the answers helping narrow fragrance
recommendations down to a handful of scents that fit each customer’s criteria and
mood.
It currently features fragrances in Lauder’s Aramis and Designer Fragrances division as
options including Donna Karan Iris, DKNY Be Delicious Fresh Blossom and Michael
Kors’ namesake fragrance.

6. Executive Summary:
Estée Lauder is beginning to use applications and mobile media to promote their
brands, but only some of their apps offer a practical or marketable service. They
are making great strides forward, but there is room for improvement in creating
memorable and useful apps. Their apps should be used to sway potential
consumers to utilizing their brands, as opposed to using the apps only as a
marketing tool for existing products and consumers.